vocabulary: name: Lytics API Vocabulary description: Domain terms and concepts used across the Lytics Customer Data Platform REST API url: https://docs.lytics.com/reference terms: - term: AID label: Account ID description: >- A unique numeric identifier assigned to each Lytics account. Used as a path parameter when managing account-level resources. type: identifier - term: API Key label: API Key description: >- A secret string used to authenticate requests to the Lytics REST API. Passed as a `key` query parameter or Authorization header. Obtained from Lytics account settings. type: authentication - term: CDP label: Customer Data Platform description: >- A software platform (like Lytics) that collects, unifies, and activates first-party customer data from multiple sources into a single persistent customer database. type: concept - term: Segment label: Audience Segment description: >- A dynamically computed group of user profiles that match a given LQL filter expression. Segments are used to define audiences for campaigns, personalization, and activation. type: resource - term: LQL label: Lytics Query Language description: >- The SQL-like query language used by Lytics to define segment membership criteria and filter expressions (e.g., `in_segment("all_users") AND scores.momentum > 50`). type: language - term: Entity label: Entity (User Profile) description: >- A unified user profile record in Lytics that consolidates behavioral and attribute data for a single individual across all connected data sources. Identified by fields such as email or _uid. type: resource - term: _uid label: Lytics User ID description: >- The system-generated unique identifier assigned by Lytics to each unified user profile. Stable across identity stitching. type: identifier - term: Datamodel label: Data Model / Stream Schema description: >- A schema definition that maps incoming event fields to unified profile attributes. Data models are associated with data streams and define how raw data is processed and stored. type: resource - term: Connection label: Connection description: >- A configured integration linking Lytics to an external data source or destination (e.g., BigQuery, Salesforce, Google Ads, Segment). Connections store credentials and endpoint configuration. type: resource - term: Job label: Job description: >- A background data import or export task that runs against a connection. Jobs have lifecycle states: pending, running, complete, failed, cancelled. type: resource - term: Work label: Work / Workflow description: >- A parameterized background workflow identified by a workflow_id. Common workflows include segment evaluation, content enrichment, content rescoring, and GDPR deletion. type: resource - term: Content Affinity label: Content Affinity Score description: >- A computed score (0.0–1.0) representing how strongly a user profile is associated with a particular topic or content category, derived from behavioral analysis. type: metric - term: Behavioral Score label: Behavioral Score description: >- A numeric score (typically 0–100) reflecting a user's level of engagement, recency, frequency, or momentum on a platform. type: metric - term: Data Stream label: Data Stream description: >- A named channel through which events are ingested into Lytics via the Collect API. Each stream maps to one or more data models. type: resource - term: Activation label: Audience Activation description: >- The process of exporting a Lytics segment to an advertising network, email platform, data warehouse, or other destination for targeting and personalization. type: concept - term: Cloud Connect label: Cloud Connect description: >- Lytics' warehouse-native integration capability enabling direct import and export of data between Lytics and cloud data warehouses like BigQuery, Snowflake, and Redshift. type: feature - term: next label: Pagination Cursor description: >- An opaque cursor token returned in scan responses as `_next`. Pass it as the `next` query parameter in the subsequent request to retrieve the next page of results. type: pagination - term: filter_ql label: Filter Query (LQL) description: >- An LQL expression submitted in segment scan or work requests to filter which user profiles are included in the operation. type: parameter