specification: FinOps Framework
specificationVersion: '1.0'
provider: MagicBell
providerId: magicbell
created: '2026-06-12'
modified: '2026-06-12'

billingModel: freemium-tiered-with-overage
description: >
  MagicBell uses a tiered subscription billing model with a free Builder tier,
  a flat-rate Startup tier with per-delivery overage charges, and custom Enterprise
  pricing. The primary billable unit is a "delivery" — one notification sent to one
  user via one channel. Multi-channel notifications multiply the delivery count.

focusColumns:
  - ChargeCategory: Usage
  - BillingCurrency: USD
  - BillingPeriod: Monthly
  - ServiceName: MagicBell Notification Platform
  - SkuName: Notification Delivery
  - ConsumedUnit: delivery
  - ConsumedQuantity: actual_deliveries_per_month

meters:

  - name: notification_deliveries
    description: >
      Count of individual notification deliveries across all channels. Each
      channel delivery to a user counts as one unit. Sending to 100 users via
      in-app and 50 via email = 150 deliveries.
    unit: delivery
    billingModel: quota_with_overage
    tiers:
      - tier: Builder
        included: 1000
        overageRate: 0
        overageCurrency: USD
      - tier: Startup
        included: 50000
        overageRate: 0.0025
        overageCurrency: USD
        overageUnit: per delivery
      - tier: Enterprise
        included: unlimited
        overageRate: custom

  - name: projects
    description: >
      Number of separate MagicBell projects (environments/tenants) in the account.
    unit: project
    billingModel: quota_with_expansion
    tiers:
      - tier: Builder
        included: 1
        expansionRate: 0
      - tier: Startup
        included: 5
        expansionRate: 99
        expansionCurrency: USD
        expansionUnit: per project per month
      - tier: Enterprise
        included: unlimited
        expansionRate: custom

principles:

  - name: Visibility
    description: >
      MagicBell provides a Metrics page for monitoring delivery usage in real time
      and a Billing page for tracking spend estimates and overage projections.
      Per-delivery counting is fully transparent: users can see exactly how
      multi-channel sends multiply delivery counts.
    controls:
      - type: UsageDashboard
        url: https://app.magicbell.com/metrics
      - type: BillingDashboard
        url: https://app.magicbell.com/billing

  - name: Optimization
    recommendations:
      - description: >
          Use Smart Delivery workflows with fallback rules to avoid unnecessary
          multi-channel sends; only escalate to additional channels when required.
      - description: >
          Batch notifications using Broadcasts API to reduce per-request overhead
          and keep API calls within rate limits.
      - description: >
          Leverage the Builder (free) tier for development and staging environments
          to avoid incurring production costs during testing.
      - description: >
          Monitor overage usage via the Metrics page and upgrade plan tiers before
          overage charges accumulate significantly above the Startup base rate.
      - description: >
          Use idempotency keys for broadcast and notification creation to prevent
          accidental duplicate deliveries that would inflate delivery counts and costs.

source: https://www.magicbell.com/pricing