slug: mailchimp provider: Mailchimp generated_by: planning/capability-mapping/scripts/classify_capabilities.py model: claude-opus-5 frame: - Telecommunications min_confidence: 0.7 capability_model: source: https://github.com/vincentmakes/turbo-ea-capabilities license: CC-BY-4.0 attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 notice: NOTICE edge_count: 11 edges: - tag: campaigns spec_file: mailchimp-campaigns-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /campaigns/{campaign_id}/actions/send postCampaignsIdActionsSend Send campaign; POST .../actions/schedule Schedule campaign reason: Full lifecycle of email marketing campaigns — create, schedule, send, test, cancel — which is email/digital marketing execution. - tag: facebookAds spec_file: mailchimp-facebook-ads-api-openapi.yml reanchored_from: mailchimp-facebookads-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.82 evidence: GET /facebook-ads getAllFacebookAds List facebook ads reason: Retrieval of Facebook ad outreach objects and their info is paid-media/social advertising management, squarely Digital Marketing Management. - tag: automations spec_file: mailchimp-automations-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.8 evidence: GET /automations/{workflow_id}/emails getAutomationsIdEmails List automated emails; POST /automations/{workflow_id}/actions/start-all-emails Start automation emails reason: Creation and control of automated email workflows and their subscriber queues — marketing automation, squarely Digital Marketing Management. - tag: contacts spec_file: mailchimp-contacts-api-openapi.yml capability_id: BC-420.10 capability_id_l1: BC-420 capability_name: Customer Data Management confidence: 0.78 evidence: POST /audiences/{audience_id}/contacts createAudienceContact Add Contact; PATCH ... Update Contact; POST .../actions/forget Forget Contact reason: Operations create, read, update, archive and 'forget' contact records within marketing audiences — CRUD stewardship of the customer/contact record, i.e. Customer Data Management. The 'forget' action also hints at privacy handling but the surface is primarily contact record maintenance. - tag: landingPages spec_file: mailchimp-landing-pages-api-openapi.yml reanchored_from: mailchimp-landingpages-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.78 evidence: POST /landing-pages/{page_id}/actions/publish postLandingPageIdActionsPublish Publish landing page reason: Create, update, publish/unpublish and fetch content of marketing landing pages — web property management within Digital Marketing Management (could also read as content marketing, hence not maximal confidence). - tag: audiences spec_file: mailchimp-audiences-api-openapi.yml capability_id: BC-420.10 capability_id_l1: BC-420 capability_name: Customer Data Management confidence: 0.75 evidence: POST /audiences/{audience_id}/contacts createAudienceContact Add Contact; PATCH ... patchAudienceContact Update Contact reason: CRUD over contact records held within a marketing audience — creation, retrieval and update of customer contact master data, i.e. Customer Data Management. - tag: webhooks spec_file: mailchimp-webhooks-api-openapi.yml capability_id: BC-4270.80 capability_id_l1: BC-4270 capability_name: Webhook & Event Subscription Management confidence: 0.75 evidence: POST /webhooks/add postWebhooksAdd Add webhook; POST /webhooks/list postWebhooksList List webhooks reason: CRUD over outbound webhook subscriptions exposed to integrators, which is precisely the Webhook & Event Subscription Management sub-capability of the developer platform. Confidence held at 0.75 because webhook plumbing is often better left unmapped, but the frame provides an explicit matching capability. recovered_from: sweep-20260829T005356Z-edges.json - tag: sms-campaigns spec_file: mailchimp-sms-campaigns-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.72 evidence: POST /sms-campaigns Add SMS campaign; POST /sms-campaigns/{sms_campaign_id}/actions/schedule Schedule SMS campaign; PUT /sms-campaigns/{sms_campaign_id}/content Set SMS campaign content reason: Full lifecycle of outbound SMS marketing campaigns — creation, content, scheduling, send and cancel. This is digital/automated marketing channel execution; ambiguity is only between Digital Marketing and Demand Generation. - tag: connectedSites spec_file: mailchimp-connectedsites-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: POST /connected-sites/{connected_site_id}/actions/enable-pixel Enable pixel for connected site reason: Registering websites and enabling/verifying marketing tracking pixels and scripts — web tracking instrumentation for digital marketing. - tag: customerJourneys spec_file: mailchimp-customer-journeys-api-openapi.yml reanchored_from: mailchimp-customerjourneys-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: POST /customer-journeys/journeys/{journey_id}/steps/{step_id}/actions/trigger Customer Journeys API trigger for a contact reason: Triggering a contact into a step of an automated marketing journey is marketing automation execution, which sits under Digital Marketing Management. Single operation so confidence is moderate; could arguably be customer lifecycle marketing. - tag: reports spec_file: mailchimp-reports-api-openapi.yml capability_id: BC-400.50 capability_id_l1: BC-400 capability_name: Marketing Operations Management confidence: 0.7 evidence: GET /reports List campaign reports; GET /reports/{campaign_id}/open-details List campaign open details; GET /reports/{campaign_id}/domain-performance List domain performance stats reason: Email campaign performance analytics (opens, clicks, abuse reports, domain performance) — marketing measurement under Marketing Operations Management.