generated: '2026-08-12'
method: searched
source: https://mapp.com/mapp-marketing-cloud-pricing/
note: Mapp publishes list prices, which is unusual for enterprise martech. Pricing is scaled by database size and
  unique monthly visitors, and those thresholds are not disclosed, so the headline monthly figure is an entry point
  rather than a quote. No API-specific pricing, no per-call metering and no free tier are published; API access
  to the Analytics API and Product Catalog API is an optional feature that a Customer Success Manager must enable
  on the account.
currency: USD
billing_period: monthly, billed annually
plan_count: 3
plans:
- name: Essential
  price: 3050
  currency: USD
  period: month
  billing: annual
  includes:
  - Email & SMS Automation
  - Web Personalization & Overlays
  - Drag & Drop Advanced Segmentation
  - ChatGPT Content Generation
  - Product Recommendations
  quota: null
  overage: null
  limits_note: Priced on database size and unique monthly visitors; thresholds not published.
- name: Professional
  price: 3600
  currency: USD
  period: month
  billing: annual
  includes:
  - Everything in Essential
  - Full Mapp AI Assistant
  - Web & Mobile Analytics
  - Alerts, KPI Forecast & Anomaly Detection
  - Customer Journey Analysis
  - RFM Modelling
  quota: null
  overage: null
- name: Custom
  price: null
  currency: null
  period: null
  billing: null
  includes:
  - Everything in Professional
  - Web & Mobile Push
  - In-App Messaging
  - Custom Onboarding & Dashboards
  - Flexible Data Model
  - Data Streams
  quota: null
  overage: null
  note: Contact-sales bespoke quote. Data Streams (the Kafka event surface) is Custom-tier only.
gated_features:
- feature: Mapp Intelligence Analytics API
  gate: optional feature; must be enabled by a Customer Success Manager
  source: https://docs.mapp.com/apidocs/analytics-api
- feature: Product Catalog API
  gate: API access must be enabled for the account
  source: https://docs.mapp.com/apidocs/product-catalog-api-authentification
- feature: Data Streams (Kafka)
  gate: Custom tier only
  source: https://mapp.com/mapp-marketing-cloud-pricing/