# Marketing Evolution

> Marketing Evolution is an enterprise marketing measurement and analytics company. It sells two
> products: **Substrate**, positioned as a "System of Record for Marketing Performance" that unifies
> fragmented marketing data and publishes standardized output to warehouses, BI tools, CDPs and
> agents; and **Darwin**, a decisioning and scenario-planning layer that simulates budget
> allocations, forecasts ROI, and runs unified marketing measurement (MMM + MTA) with always-on
> agents and anomaly detection. The company is backed by Insight Partners.

**Generated by the API Evangelist enrichment pipeline — this is not a provider-published llms.txt.**
Marketing Evolution serves no /llms.txt (https://marketingevolution.com/llms.txt returns 404).
Everything below was probed or read from the company's own public pages on 2026-08-13.

## What an agent can and cannot do here

Marketing Evolution has **no public API surface**. There is no developer portal, no API reference,
no OpenAPI/AsyncAPI/GraphQL/Protobuf contract, no SDK on any package registry, no CLI, no MCP
server, and no A2A agent card. An agent cannot integrate with Marketing Evolution programmatically
from public information alone.

An API host does exist. `api.marketingevolution.com` is an AWS API Gateway behind CloudFront and it
answers **403 `{"message":"Forbidden"}` to every anonymous request**, including `/`, `/openapi.json`,
`/graphql`, `/mcp` and every `/.well-known/*` path. Requests to `/v1` return API Gateway's
`{"message":"Missing Authentication Token"}`. The API is real and it is entirely gated; nothing
about its shape is publicly discoverable.

Integration in practice is **data-plane, not API-plane**: the monitored components on the company's
status page are `ROI Brain`, `SFTP`, `Amazon S3` and `Data Discovery`. The Substrate page describes
"native connectors and APIs", "open publishing to warehouse, BI, CDPs, and agents", and "agentic
AI-ready data output"; the Snowflake integration page is the most specific published mechanism —
"Ingest from Snowflake data share or stage" and "Write enriched Substrate outputs back to your
Snowflake instance".

## Products

- [Substrate](https://marketingevolution.com/substrate): system of record for marketing performance;
  ingestion, identity/context enrichment, and standardized publishing to downstream systems.
- [Darwin](https://marketingevolution.com/darwin): budget scenario modeling, unified marketing
  measurement (MMM + MTA), media performance intelligence, anomaly detection and alerting. Stated to
  need only three months of historical data.
- [Methodology](https://marketingevolution.com/methodology)

## Integrations (published connector catalog, 30 partners)

Media: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Reddit Ads,
YouTube, Search Ads 360, Display & Video 360, Campaign Manager 360, Adform, X, Amazon Ads,
The Trade Desk, Instagram.
Warehouse and storage: Snowflake, BigQuery, Amazon Redshift, Azure Synapse, AWS S3,
Google Cloud Storage, Azure Data Lake, Salesforce Data Cloud.
Commerce and CRM: Shopify, Salesforce, HubSpot, Microsoft Dynamics.
Analytics and BI: Google Analytics 4, Adobe Analytics, Tableau, Looker, Power BI.

Each connector has a page under https://marketingevolution.com/integrations/<partner>. These are
connectors Marketing Evolution operates against other vendors' APIs — they are not an API that
Marketing Evolution exposes to its own customers' developers.

## Operations

- [Status page](https://status.marketingevolution.com/) — Atlassian Statuspage, with a public JSON
  API at `/api/v2/status.json`, `/api/v2/summary.json`, `/api/v2/components.json` and an RSS incident
  history. All systems operational, no incident history recorded.
- No changelog, no versioning policy, no deprecation/sunset policy, no published SLA.

## Security and compliance

- [Trust center](https://trust.marketingevolution.com/) — SafeBase, 175 published control items
  spanning access control, data security, AI governance (AIMS), incident response, BC/DR and vendor
  management.
- Certifications are **named but not currently held**: ISO/IEC 27001:2022 lapsed and is in
  recertification with A-LIGN; ISO/IEC 42001:2023 and SOC 2 Type 2 are both stated as planned.
- Responsible disclosure is asserted (including bug bounties) but **no reporting channel is
  published** — no `/.well-known/security.txt` on any host, no security@ address, no named bounty
  program.
- Domain: TLS 1.3, HSTS enabled (max-age 31536000), SPF and DMARC present (`p=none`), no DNSSEC,
  no CAA records.

## Commercial

- No pricing page anywhere in the 314-URL sitemap. Enterprise sales only.
- [Request a demo](https://marketingevolution.com/request-demo) is the only route to becoming a
  customer. No self-serve sign-up, no free tier, no trial.
- [Terms and Conditions](https://marketingevolution.com/terms-conditions)
- [Privacy Policy](https://marketingevolution.com/privacy-policy)

## Company

- [Website](https://marketingevolution.com/) · [About](https://marketingevolution.com/about) ·
  [Blog](https://marketingevolution.com/blog) · [Contact](https://marketingevolution.com/contact)
- [Case studies](https://marketingevolution.com/case-study) — 11 published, concentrated in banking,
  insurance, healthcare payers, telecom and retail.
- Customer application: https://app.marketingevolution.com/ (`insights.` and `sso.` resolve to the
  same origin). Single-page app; login required.
- No GitHub organization (`marketingevolution` and `marketing-evolution` both 404 on the GitHub API).