openapi: 3.2.0
info:
  title: Later Influence™ Campaign Level API
  description: "\n# Description\nThe Reporting API enables deep analysis and reporting of marketing campaigns, social media performance, and influencer effectiveness.\nIt provides comprehensive performance insights at multiple levels:\n- Instance Level: Get instance details, overall performance, and performance over time\n- Campaign Level: Retrieve detailed campaign performance metrics\n- Social Network Level: Analyze performance across different social networks and calculate return on investment\n- Influencer Level: Evaluate individual influencer performance\n- Post Level: Access granular performance data for individual posts\n\n# Authentication\nIn order to use the Reporting API, OAuth2 authentication is required. The API uses the client credentials flow for authentication. To obtain an access token:\n\n1. Request the client credentials (client ID and client secret) from the support team.\n2. Make a POST request to the token endpoint: `https://api.mavrck.co/oauth/token`, including your client credentials in the request body.\n\nCurl Example: \n```\ncurl --request POST \\\n  --url 'https://api.mavrck.co/oauth/token' \\\n  --header 'Content-Type: application/json' \\\n  --header 'accept: application/json' \\\n  --data '{\n    \"clientId\": \"<client_id>\",\n    \"clientSecret\": \"<client_secret>\"\n  }'\n```\n\n3. Include the obtained access token in the Authorization header of your API requests:\n\nCurl Example: \n```\ncurl --request GET \\\n  --url 'https://api.mavrck.co/v1/reporting/instance/details' \\\n  --header 'Content-Type: application/json' \\\n  --header 'accept: application/json' \\\n  --header 'Authorization: Bearer **<your_access_token>**' \\\n```\n\nFor security reasons, access tokens have a limited lifespan of 12 hours. You should implement a mechanism to refresh the token when it expires.\n\n# Data Availability\n- Most endpoints return analytics that are current up to the previous day, as several social media platforms apply a 24-hour reporting delay.\n- Data access is limited to the specific account or instances associated with the provided API credentials.\n- Analytics are recorded on a daily basis and appear only when they fall within the selected date-range filters. For example, if a post was published a week ago but receives its first interaction today, that interaction will only be included when today’s date is part of the chosen range.\n\n# Base Filters\nAll endpoints support the following filters:\n- `startDate` (ISO 8601 format, e.g. 2024-01-01)\n- `endDate` (ISO 8601 format, e.g. 2024-01-01). There is a limit of up to 2 years for the selected date range.\n- `instanceIds` array of instance ids. If not provided, all instances associated with the API credentials will be considered.\n- `campaignIds` array of campaign ids, if no campaign ids are provided, all campaigns for the instance will be used\n- `reportingGroupIds` array of reporting group ids, if no reporting group ids are provided, all reporting groups for the instance will be used\n\n# Pagination\n- The pagination is available for endpoints returning large datasets.\n- Use `pageSize` and `pageNumber` query parameters to control the results. For the `pageSize` parameter, the default is 50 and the maximum is 100.\n\n# Versioning\n- API versioning supported through URI path\n\n# Changelog\n\n---\n\n## 2025-11-25 Introduce Multi-instance support\n### Added\n- `GET /instances` API - Retrieve the list of instances accessible by the provided API credentials.\n- `GET /instances/details` API - Get detailed information about the instances associated with the provided API credentials such as `influencersCount`, `campaignsCount`, and other relevant metrics. It is similar to the existing `GET /instance/details` endpoint but supports multiple instances.\n\n### Changed\n- All endpoints now support an `instanceIds` query parameter, allowing you to filter results by specific instance IDs when your credentials have access to multiple instances.\n- `GET /campaigns/performance` response includes a new string field `instanceId`.\n- `GET /post/performance` response includes a new string field `instanceId`.\n\n"
  version: 1.2.1
  contact:
    name: Developer
    url: https://help-influence.later.com/hc/en-us
    email: urvash.chheda@later.com
  termsOfService: https://later.com/terms/
servers:
- url: https://api.mavrck.co
security:
- JWT: []
tags:
- name: Campaign Level
paths:
  /v1/reporting/campaign/performance:
    get:
      description: Get campaign performance details.
      operationId: getCampaignPerformance
      parameters:
      - name: startDate
        required: true
        in: query
        description: Start date for the report, YYYY-MM-dd format
        schema:
          format: date-time
          type: string
      - name: endDate
        required: true
        in: query
        description: End date for the report, YYYY-MM-dd format
        schema:
          format: date-time
          type: string
      - name: instanceIds
        required: false
        in: query
        description: A list of instance ids. If not provided, all instances associated with the API credentials will be considered.
        schema:
          type: array
          items:
            type: string
      - name: campaignIds
        required: false
        in: query
        description: A list of campaign ids (max 50 items)
        schema:
          type: array
          items:
            type: number
      - name: reportingGroupIds
        required: false
        in: query
        description: A list of reporting group ids
        schema:
          type: array
          items:
            type: string
      - name: pageSize
        required: false
        in: query
        description: Number of items per page
        schema:
          default: 50
          type: number
      - name: pageNumber
        required: false
        in: query
        description: The page you would like to get data for
        schema:
          default: 1
          type: number
      - name: sortProperty
        required: false
        in: query
        description: 'sortProperty must be one of the following values: engagements, impressions, engagementRate, impressionsPerPost, estimatedValueGenerated, estimatedRoi, reach, cpe, cpm, firstPostDate, lastPostDate, estimatedContentCost, campaignTitle, postsCount, influencersCount, clicks, trackingLinksClicks, trackingLinksConversions, trackingLinksConversionValue, affiliateLinksClicks, affiliateLinksConversions, affiliateLinksConversionRate, affiliateLinksSales, affiliateLinksComissionEarned, affiliateLinksRoi'
        schema:
          type: string
      - name: sortDirection
        required: false
        in: query
        description: ASC or DESC
        schema:
          default: DESC
          type: string
      responses:
        '200':
          description: ''
          content:
            application/json:
              schema:
                allOf:
                - $ref: '#/components/schemas/ReportingApiResponseDto'
                - properties:
                    data:
                      type: array
                      items:
                        $ref: '#/components/schemas/CampaignPerformanceResponseDto'
      summary: ''
      tags:
      - Campaign Level
components:
  schemas:
    ReportingApiResponseDto:
      type: object
      properties:
        data:
          type: object
          additionalProperties: false
        meta:
          type:
          - object
          - 'null'
          description: Metadata containing page information
          properties:
            page:
              type: number
              example: 1
            totalPages:
              type: number
              example: 10
      required:
      - data
      - meta
    CampaignPerformanceResponseDto:
      type: object
      properties:
        campaignId:
          type: number
          example: 1
          description: Unique identifier for the campaign
        campaignTitle:
          type:
          - string
          - 'null'
          example: Campaign Title
          description: Title of the campaign
        instanceId:
          type: string
          example: instance_123
          description: Identifier of the instance
        description:
          type:
          - string
          - 'null'
          example: Description of the campaign
          description: Detailed description of the campaign
        postsCount:
          type:
          - number
          - 'null'
          example: 10
          description: Total number of posts in the campaign
        influencersCount:
          type:
          - number
          - 'null'
          example: 5
          description: Number of influencers participating in the campaign
        reach:
          type:
          - number
          - 'null'
          example: 1000
          description: Total reach of the campaign. Usually it represents the number of followers/subscribers/audience reached, but for Pinterest it is the number of Monthly Viewers
        engagements:
          type:
          - number
          - 'null'
          example: 100
          description: Total number of engagements for the campaign
        impressions:
          type:
          - number
          - 'null'
          example: 500
          description: Total number of impressions for the campaign
        clicks:
          type:
          - number
          - 'null'
          example: 50
          description: Total number of clicks for the campaign
        engagementRate:
          type:
          - number
          - 'null'
          example: 0.1
          description: Engagement rate of the campaign
        uniqueNetworks:
          type:
          - string
          - 'null'
          example: Facebook, Instagram
          description: Comma-separated list of unique social networks used in the campaign
        cpe:
          type:
          - number
          - 'null'
          example: 0.05
          description: Cost per engagement for the campaign
        cpm:
          type:
          - number
          - 'null'
          example: 10
          description: Cost per thousand impressions for the campaign
        firstPostDate:
          format: date-time
          type:
          - string
          - 'null'
          example: '2025-11-26T14:12:56.038Z'
          description: Date of the first post in the campaign
        lastPostDate:
          format: date-time
          type:
          - string
          - 'null'
          example: '2025-11-26T14:12:56.038Z'
          description: Date of the last post in the campaign
        impressionsPerPost:
          type:
          - number
          - 'null'
          example: 50
          description: Average number of impressions per post in the campaign
        estimatedContentCost:
          type:
          - number
          - 'null'
          example: 1000
          description: Is calculated based on how many posts within the campaign received metrics in the selected time range vs the amount of money paid to the author(influencer)
        estimatedValueGenerated:
          type:
          - number
          - 'null'
          example: 2000
          description: Estimated value generated by the campaign
        estimatedRoi:
          type:
          - number
          - 'null'
          example: 2
          description: Estimated return on investment for the campaign
        trackingLinksClicks:
          type:
          - number
          - 'null'
          example: 100
          description: Total number of clicks on tracking links
        trackingLinksConversions:
          type:
          - number
          - 'null'
          example: 10
          description: Total number of conversions from tracking links
        trackingLinksConversionValue:
          type:
          - number
          - 'null'
          example: 500
          description: Total conversion value from tracking links
        affiliateLinksClicks:
          type:
          - number
          - 'null'
          example: 50
          description: Total number of clicks on affiliate links
        affiliateLinksConversions:
          type:
          - number
          - 'null'
          example: 5
          description: Total number of conversions from affiliate links
        affiliateLinksConversionRate:
          type:
          - number
          - 'null'
          example: 0.1
          description: Conversion rate for affiliate links
        affiliateLinksSales:
          type:
          - number
          - 'null'
          example: 1000
          description: Total sales value from affiliate links
        affiliateLinksComissionEarned:
          type:
          - number
          - 'null'
          example: 100
          description: Total commission earned from affiliate links
        affiliateLinksRoi:
          type:
          - number
          - 'null'
          example: 2
          description: Return on investment for affiliate links
      required:
      - campaignId
      - campaignTitle
      - instanceId
      - description
      - postsCount
      - influencersCount
      - reach
      - engagements
      - impressions
      - clicks
      - engagementRate
      - uniqueNetworks
      - cpe
      - cpm
      - firstPostDate
      - lastPostDate
      - impressionsPerPost
      - estimatedContentCost
      - estimatedValueGenerated
      - estimatedRoi
      - trackingLinksClicks
      - trackingLinksConversions
      - trackingLinksConversionValue
      - affiliateLinksClicks
      - affiliateLinksConversions
      - affiliateLinksConversionRate
      - affiliateLinksSales
      - affiliateLinksComissionEarned
      - affiliateLinksRoi
  securitySchemes:
    JWT:
      type: http
      scheme: bearer
      bearerFormat: JWT
      description: JWT obtained from the OAuth2 token endpoint