# Metric

> Metric is an AI-powered financial intelligence and accounting platform built for business owners, founders, and CEOs. It replaces spreadsheets and expensive CFO teams with a real-time financial dashboard and Max — an AI co-pilot (CF-AI) that answers financial questions instantly in plain language.

Metric is headquartered in Abu Dhabi (UAE) with offices in Rawalpindi (Pakistan), Singapore, and Riyadh (Saudi Arabia). It serves 200K+ businesses across 190+ countries and has processed over $4.2 billion in transactions. Plans start at AED 0/month (free tier available).

## Key Pages

- [Home](/): Overview of Max AI, core value proposition, social proof, and sign-up CTA.
- [Features](/features.html): Full breakdown of accounting, bookkeeping, invoicing, VAT, reports, reconciliation, integrations, and Max AI capabilities.
- [Pricing](/pricing.html): Five tiers — Free (AED 0), Lite (AED 49/$9), Grow (AED 149/$35), Pro (AED 249/$79), Enterprise (AED 380+/$300+).
- [About](/about.html): Company mission, vision, values, founding story, and team profiles.
- [Book a Demo](/bookademo.html): Schedule a live walkthrough of the platform.
- [Blog](/blog.html): Articles on accounting, finance, and business growth.
- [FAQ](/faq.html): Common questions about the product, billing, and compliance.
- [Contact](/contact.html): Support email, phone (+971 558 854 516), WhatsApp, and office locations.
- [Careers](/careers.html): Open roles across engineering, product, design, and finance.
- [Terms of Service](/terms-of-service.html): Legal terms and conditions.
- [Privacy Policy](/privacy.html): Data handling and privacy practices.
- [Cancellation & Refund Policy](/cancel.html): Subscription cancellation and refund terms.

## Product

### Max AI (CF-AI — Chief Financial AI)
Max is Metric's embedded AI co-pilot. Users ask Max questions in plain language — "What's my runway?", "Can I afford a new hire?", "Where are my biggest expenses?" — and receive instant, context-aware answers drawn from their live financial data. Max also benchmarks performance against 200K+ businesses globally to surface industry insights.

### Accounting & Bookkeeping
- Transaction management via manual entry, CSV import, or integrations
- Payables and receivables tracking with partial payment support
- Multiple account management (e.g., founder vs. business accounts)
- Real-time financial dashboard with trend graphs

### Reports & Invoicing
- 8 auto-generated report types (P&L, balance sheet, cash flow, and more)
- Customisable invoices with bank details and instant payment options
- Customer, product, and vendor tracking

### Compliance & VAT
- UAE VAT calculation and reporting
- Audit-ready exports
- Year-end reporting support
- Tax advisory (add-on on Pro/Enterprise)

### Integrations
QuickBooks, Zoho Books, Xero, Shopify, direct bank feeds. Salla and Zid coming soon.

## Who It's For

- **Business owners and founders** who need financial clarity without a full accounting team
- **CEOs and operators** who make hiring, spending, and investment decisions and need instant answers
- **Startups from day one** — free tier allows early-stage companies to start structured bookkeeping immediately
- **UAE and GCC businesses** — VAT compliance and AED-first pricing make it well-suited for the region, though the platform serves 190+ countries

## Company

- **Founded:** 2022
- **Team:** 10–100 employees
- **CEO:** Meenah Tariq
- **CPO:** Omar Parvez
- **CTO:** Habiba
- **Mission:** Empower every business owner to take charge and reach their full potential through simplified finance and data-driven insights.
- **Vision:** Become an essential companion for millions of entrepreneurs everywhere — as effortless as Instagram, from day one.
- **Support:** support@metricapp.co | +971 558 854 516
- **App login:** https://web.metricapp.co/login

## Optional

- [LinkedIn](https://www.linkedin.com/company/metricapp/)
- [Instagram](https://www.instagram.com/metric.hq/)
- [Twitter / X](https://twitter.com/MetricHq)
- [Facebook](https://www.facebook.com/metric.hq)
- [TikTok](https://www.tiktok.com/@metric.hq)