name: MGID FinOps
description: Financial operations guidance for managing MGID API and platform costs.
  MGID uses a CPC (Cost-Per-Click) prepaid model. Advertisers deposit funds and pay
  per click at their chosen CPC rate. Publishers earn revenue through a revenue-share
  model. There are no API subscription fees or per-call charges; all API usage is
  included with an active account.
url: https://help.mgid.com/mgids-pricing-and-billing-model
created: '2026-06-13'
modified: '2026-06-13'
costModel:
  type: CPC Prepaid (Advertisers) / Revenue Share (Publishers)
  apiCosts: none
  description: MGID does not charge separately for API access. All costs are tied
    to ad spend (CPC for advertisers) or revenue earned (publishers). API usage itself
    generates no direct charges.
budgeting:
  minimumDeposit:
    amount: 100
    currency: USD
    description: Minimum deposit to activate an advertiser account and begin campaigns.
  recommendedStartBudget:
    amount: 650
    currency: USD
    description: MGID recommends depositing at least $650 to generate sufficient data
      for optimization and to unlock CPA Tune AI bidding tool.
  cpcModel:
    description: Advertisers set their own CPC rate. Budget is consumed as users click
      on ads. Total spend = CPC rate x number of clicks received.
    example:
      budget: 50
      cpc: 0.05
      estimatedClicks: 1000
      currency: USD
  autoTopUp:
    available: true
    description: Automatic account top-up feature available via the dashboard to prevent
      campaign interruption when balance runs low.
costOptimization:
  - strategy: CPA Tune
    description: AI-powered bidding optimization tool that adjusts bids automatically
      to achieve target CPA goals. Unlocked after sufficient spend (recommended $650+).
    impact: Reduces wasted spend by optimizing bids toward converting traffic.
  - strategy: Quality Factor Optimization
    description: Use the quality-analysis endpoints (GET /goodhits/campaigns/{campaign_id}/quality-analysis/{uid}
      and quality-analysis-sources/) to identify underperforming sites and sources.
      Block poor performers via blocklist API to reduce wasted CPC spend.
    endpoints:
      - GET /goodhits/campaigns/{campaign_id}/quality-analysis/{uid}
      - GET /goodhits/campaigns/{campaign_id}/quality-analysis-sources/
      - PATCH /clients/{client_id}/sources-blocklist
  - strategy: Granular Reporting
    description: Use the statistics-reports endpoint with up to 3 dimensions and
      20+ metrics to identify high-CPA segments and adjust targeting or CPC accordingly.
    endpoint: GET /goodhits/clients/{client_id}/statistics-reports
    maxDateRange: 90 days
  - strategy: Teaser-Level CPC Control
    description: Adjust CPC per individual teaser using the PATCH teaser endpoint
      to concentrate budget on top-performing creatives.
    endpoint: PATCH /goodhits/clients/{client_id}/teasers/{teaser_id}
  - strategy: Campaign Budget Caps
    description: Set daily and overall budget limits and click limits at the campaign
      level via the campaign PATCH endpoint to prevent overspend.
    endpoint: PATCH /goodhits/clients/{client_id}/campaigns/{campaign_id}
billing:
  model: Prepaid
  paymentMethods:
    - Credit card (dashboard self-serve)
    - Debit card (dashboard self-serve)
    - Bank wire transfer (via account manager)
  invoices: Available via account manager for wire transfer payments
  cardStorage: Supported for recurring top-ups
  notes:
    - No CPA billing model; CPA optimization is achieved through AI tools on CPC model.
    - Funds are deducted from account balance as clicks are delivered.
    - Publishers are paid on a revenue-share basis; payment terms managed separately.
monitoring:
  - metric: Account Balance
    endpoint: GET /clients/{client_id}
    description: Monitor remaining balance and financial status via the client financial
      status endpoint to avoid unexpected campaign pauses.
  - metric: Campaign Spend
    endpoint: GET /goodhits/clients/{client_id}/campaigns-stat
    description: Track spend per campaign to identify budget consumption rates.
  - metric: Agency Client Expenses
    endpoint: GET /v1/agencies/{accountId}/clients-spent-reports
    description: For agencies, track spend by client and by service type (goodhits,
      news, banners) to allocate costs accurately.
  - metric: Publisher Revenue
    endpoint: GET https://api.mgid.com/v2/pub/account/{clientId}/website-custom-report
    description: Track publisher revenue, page views, and eCPM to monitor monetization
      performance.