generated: '2026-08-12'
method: searched
source: https://help.mgid.com/mgids-pricing-and-billing-model
plan_count: 3
plan_count_note: >-
  MGID publishes no subscription tiers and no API-priced plans. The three
  entries below are the platform's commercial models (self-serve CPC
  advertiser, publisher revenue share, agency), not purchasable API plans —
  API access carries no separate charge and is included with any active
  account. Verified against the pricing and billing model page on 2026-08-12.
name: MGID Plans and Pricing
description: MGID operates on a Cost-Per-Click (CPC) prepaid advertising model with
  no fixed subscription tiers. Advertisers set their own CPC rate and budget, paying
  only for actual clicks received. The platform is self-serve with no separate API
  access fees — API access is included with any active MGID account.
url: https://help.mgid.com/mgids-pricing-and-billing-model
created: '2026-06-13'
modified: '2026-08-12'
plans:
  - name: Self-Serve Advertiser
    description: Standard access to the MGID platform and REST API for advertisers.
      No monthly fee; pay only for clicks at the CPC rate you set. API access is
      included at no extra cost.
    type: pay-as-you-go
    minimumDeposit:
      amount: 100
      currency: USD
    recommendedDeposit:
      amount: 650
      currency: USD
      note: Recommended to generate sufficient test data and unlock CPA Tune AI optimization
    billingModel: CPC (Cost Per Click)
    features:
      - Campaign creation and management via API
      - Teaser (ad creative) management
      - Geo, browser, OS, and language targeting
      - Conversion tracking
      - Detailed statistics and reporting (up to 90-day date range)
      - Quality analysis by site and source
      - UTM tracking parameters
      - Widget/source blocklist and allowlist management
      - Video campaign statistics
    apiAccess: true
    apiIncluded: true
    paymentMethods:
      - Credit card (via dashboard)
      - Debit card (via dashboard)
      - Bank wire transfer (via account manager)
    features_advanced:
      - name: CPA Tune
        description: AI-powered bidding optimization tool unlocked after initial spend
        minimumDeposit: 650
        currency: USD
  - name: Publisher Monetization
    description: Publishers integrate MGID ad widgets on their sites and earn revenue
      through the publisher API and dashboard. No upfront cost for publishers; revenue
      share model applies.
    type: revenue-share
    billingModel: Revenue Share (CPC/CPM)
    features:
      - Widget custom reporting API
      - Website-level metrics (page views, revenue, CTR, organic clicks)
      - Device and traffic source breakdowns
      - Country and domain-level analytics
      - Publisher dashboard access
    apiAccess: true
    apiIncluded: true
  - name: Agency
    description: Advertising agencies can manage multiple client accounts under a
      single agency account. Includes fund transfer capabilities and consolidated
      financial reporting via the Agency REST API.
    type: managed
    billingModel: CPC prepaid per client
    features:
      - Multi-client account management
      - Client financial status reporting
      - Agency-level expense reports by service type
      - Fund transfers to client accounts
      - Consolidated agency financial statistics
    apiAccess: true
    apiIncluded: true
notes:
  - MGID does not publicly list API-specific pricing tiers or rate-limit-based plans.
  - All API access is granted to users with an active MGID account at no additional charge.
  - Minimum deposit of $100 required to activate advertiser account.
  - No CPA billing model is offered; CPA goals are pursued through optimization tools.