specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Microsoft Clarity
providerId: microsoft-clarity
created: '2026-05-04'
modified: '2026-08-13'
generated: '2026-08-13'
method: searched
source: https://learn.microsoft.com/en-us/clarity/faq
docs:
  - https://clarity.microsoft.com/pricing
  - https://learn.microsoft.com/en-us/clarity/faq
tags:
  - Analytics
  - Heatmaps
  - Session Recording
  - Web Analytics
description: >-
  Microsoft Clarity has exactly one commercial tier and it is free. The Clarity
  FAQ answers "What is the pricing model for Clarity?" with "Clarity is a free
  service forever. You never encounter traffic limits or are compelled to
  upgrade to a paid version," and elsewhere "Clarity is 100% free - forever.
  You're never asked to upgrade to a paid version. No credit card is required to
  sign up." There is no paid tier, no enterprise tier and no metered overage, so
  this file records one plan rather than the usual free/pro/enterprise ladder.
  The constraints that DO exist are product and API quotas, not billing tiers,
  and they are captured as entries below and in
  rate-limits/microsoft-clarity-rate-limits.yml.
plan_count: 1
supersedes_note: >-
  This file replaces a 2026-05-04 bulk-sweep scaffold that invented Free /
  Professional / Enterprise tiers with placeholder quotas and "TBD" prices. None
  of those tiers exist. Method upgraded generated -> searched.
plans:
  - id: microsoft-clarity-free
    name: Free
    type: free
    price: '0.00'
    currency: USD
    billingPeriod: none
    description: >-
      The only Clarity plan. Unlimited projects, unlimited sites, unlimited team
      members, no traffic limits and no credit card. Microsoft states Clarity
      processes more than 1 petabyte of data from over 100 million users per
      month with no traffic limits on those sites.
    entries:
      - label: Price
        name: price
        type: subscription
        price: '0.00'
        currency: USD
        timeFrame: none
        source: https://learn.microsoft.com/en-us/clarity/faq
      - label: Data Export API requests
        name: data_export_api_requests
        type: quota
        metric: requests
        limit: 10
        timeFrame: day
        scope: project
        description: Maximum of 10 API requests are allowed per project per day.
        source: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data-export-api
      - label: Data Export API response rows
        name: data_export_rows
        type: quota
        metric: rows
        limit: 1000
        timeFrame: request
        description: The response is limited to 1,000 rows and can't be paginated.
        source: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data-export-api
      - label: Session recordings kept
        name: session_recordings_per_day
        type: quota
        metric: recordings
        limit: 100000
        timeFrame: day
        scope: project
        description: >-
          Clarity keeps up to 100,000 session recordings per project per day.
          Above that it samples, and the client-side `upgrade` API can be used
          to prioritise which sessions survive sampling.
        source: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-api
      - label: Heatmap page views
        name: heatmap_page_views
        type: quota
        metric: page_views
        limit: 100000
        timeFrame: heatmap
        description: Heat maps are limited to up to 100,000 page views per heat map.
        source: https://learn.microsoft.com/en-us/clarity/faq
      - label: Recording retention
        name: recording_retention
        type: retention
        metric: days
        limit: 30
        description: >-
          Clarity retains recordings for 30 days from the time of recording.
          Favorite recordings and a randomly selected sample are retained for up
          to 9 months. Labels are retained up to 9 months.
        source: https://learn.microsoft.com/en-us/clarity/faq
      - label: Tags per page
        name: tags_per_page
        type: quota
        metric: tags
        limit: 128
        description: >-
          No limit on tags per site, but a single page can have no more than 128
          tags; any more are ignored.
        source: https://learn.microsoft.com/en-us/clarity/faq
    elements:
      - name: Session Recordings
      - name: Heatmaps
      - name: Smart Events and Funnels
      - name: Filters, Segments and Custom Tags
      - name: Copilot / Chat and Heatmap Insights
      - name: Bot and AI traffic analytics
      - name: Data Export API
      - name: Clarity MCP Server
      - name: Web, Android, iOS, React Native, Flutter and Cordova SDKs
      - name: Unlimited projects, sites and team members
notes:
  - >-
    Onboarding is self-serve and free; the FAQ states "Onboarding to Clarity is
    free and easy."
  - >-
    Clarity is funded indirectly: Microsoft states it processes anonymous
    behavioural data to improve its own products, which is why the product
    carries no price.
  - >-
    Bot Activity server/CDN log integration can incur third-party cost, billed
    by the customer's own CDN or cloud provider, never by Clarity.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com