slug: mntn
provider: MNTN
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 4
edges:
- tag: Campaigns
  spec_file: mntn-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /api/v1/campaigns/{id}/launch  campaigns.launch  Launch a campaign; POST /api/v1/campaigns/{id}/pause
  reason: Full lifecycle of advertising campaigns (create, launch, pause, archive, link recommended audience)
    on a Connected TV paid-media platform — squarely digital/paid-media marketing execution. Minor ambiguity
    vs Demand Generation Management.
- tag: Audiences
  spec_file: mntn-audiences-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: POST /api/v1/audiences  Create an audience; GET /api/v1/audiences/locations  List/Search Geo
    Locations; audiences.geoLists.create
  reason: Builds and maintains targetable audience definitions (keywords, geo lists) consumed by CTV ad
    campaigns — paid-media audience targeting within digital marketing. Some overlap with customer segmentation,
    but these are media-targeting audiences, not CRM segments.
- tag: Creatives
  spec_file: mntn-creatives-api-openapi.yml
  capability_id: BC-400
  capability_id_l1: BC-400
  capability_name: Marketing Management
  confidence: 0.7
  evidence: POST /api/v1/creatives  creatives.create  Upload a creative
  reason: Management of advertising creative assets used in CTV campaigns — clearly a marketing capability,
    but the evidence does not decide between content production (BC-400.70) and paid-media/digital execution
    (BC-400.60), so only the L1 is asserted.
- tag: pixel
  spec_file: mntn-pixel-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: '"Listen for tracking pixel pageview events", "Listen for conversion pixel events", "Get GA4
    measurement IDs"'
  reason: Operations install, verify and health-check the advertiser's web tracking pixel and conversion
    events, and store GA4 measurement IDs — i.e. digital marketing tracking/measurement instrumentation
    on the advertiser's site, not internal product telemetry.