openapi: 3.0.3
info:
title: MoEngage Campaigns API
version: '2025-11-20'
description: |
The Campaigns V5 API manages the draft campaign lifecycle — draft creation, incremental updates, validation, test sends, and post-publish management.
**Note:** Campaign publishing is not yet supported in V5. To publish campaigns, use the V1 API (`PATCH /core-services/v1/campaigns/{campaign_id}`) in the interim.
**Supported channels:**
- Push (Android, iOS, Web)
- Email
**Supported delivery types:**
- ONE_TIME
- PERIODIC
- EVENT_TRIGGERED
- BUSINESS_EVENT_TRIGGERED
- DEVICE_TRIGGERED (Push only)
- LOCATION_TRIGGERED (Push only)
- BROADCAST_LIVE_ACTIVITY (Push iOS only)
**Campaign lifecycle:**
1. **Create** - Start a draft with only the required fields (`channel`, `campaign_delivery_type`, `created_by`). Add content, audience, and scheduling incrementally across subsequent update calls.
2. **Update** - Patch individual components as you refine the setup. Each submitted component is validated in full before the draft is updated.
3. **Validate** - Check whether a draft would pass publish-time validation without committing any changes.
4. **Test** - Send a test message to specific users from either a saved draft or inline content before going live.
5. **Manage** - Pause, resume, or stop a live campaign. Search your workspace and retrieve lightweight metadata across all campaigns.
**Campaign versioning** is optional per workspace:
- When enabled, publishing an update to a live campaign creates a new document with an incremented `version_number`.
- `campaign_id` is the stable identifier across all versions; each version has its own raw `id` (ObjectId).
**Authentication header:** Pass your Workspace ID in the `MOE-APPKEY` request header, the same as in V1.
contact:
name: MoEngage Developer Team
email: support@moengage.com
url: https://developers.moengage.com
servers:
- url: 'https://api-{dc}.moengage.com/'
description: MoEngage Campaigns API Server
variables:
dc:
default: '01'
description: 'Data center (DC) segment in the hostname. Replace `OX` with your workspace DC (01–06 or 101). See [Data centers](/api/introduction#data-centers).'
security:
- BasicAuth: []
components:
securitySchemes:
BasicAuth:
type: http
scheme: basic
description: |
Authentication is done via Basic Auth. This requires a base64-encoded string of your credentials in the format 'username:password'.
- **Username**: Use your MoEngage workspace ID (also known as the App ID). You can find it in the MoEngage dashboard at **Settings** > **Account** > **APIs** > **Workspace ID (earlier app id)**.
- **Password**: On your MoEngage workspace, navigate to **Settings** → **Account** → **API keys** and click **Create new key**. The tab lists every API surface (Data, Segmentation, Push, Email, Campaigns, Templates, and more) and exposes per-resource actions. For Campaigns, ensure the **View**, **Create & Manage**, and **Create, Manage & Publish** checkboxes are selected.
For more information on authentication and getting your credentials, refer to [Getting your credentials](/api/introduction#getting-your-credentials).
Send the value in the `Authorization` header as `Basic` followed by Base64-encoding of `appkey:apisecret` (workspace ID and API key).
parameters:
MOE-APPKEY:
name: MOE-APPKEY
in: header
required: true
description: |
Your MoEngage Workspace ID (App ID). Find it in the dashboard at **Settings** > **Account** > **APIs** > **Workspace ID**.
schema:
type: string
example: "{{workspace_id}}"
X-MOE-Request-Id:
name: X-MOE-Request-Id
in: header
required: true
description: |
Correlates with `response_id`. Supply this header or `request_id` in the body; if both are set, they must match.
schema:
type: string
Idempotency-Key:
name: Idempotency-Key
in: header
required: false
description: |
UUID v4. Required on all `POST` and `PATCH` requests except `POST /v5/campaigns/{campaign_id}/validate`. Repeating the same key returns the same response body.
schema:
type: string
format: uuid
Idempotency-Key-Required:
name: Idempotency-Key
in: header
required: true
description: |
UUID v4. Required on all `POST` and `PATCH` requests except `POST /v5/campaigns/{campaign_id}/validate`. Repeating the same key returns the same response body.
schema:
type: string
format: uuid
X-MOE-Scopes:
name: X-MOE-Scopes
in: header
required: false
description: |
Caller's effective Campaigns permissions. When requests pass through the MoEngage IAM gateway, the gateway injects this header from the permissions tied to your API key, and the service treats it as the source of truth. The service reads only the `campaigns:` entry.
Action vocabulary: `view` (read), `create_manage` (create and edit drafts), and `create_manage_publish` (reserved for future publish support). The hierarchy is `create_manage_publish` ⟹ `create_manage` ⟹ `view`.
Required action by operation:
- `PATCH /v5/campaigns/{campaign_id}` (component edits) requires `create_manage`.
If your effective permissions do not satisfy the required action, the API returns `403`. Other V5 routes are not gated by this header in the current release.
schema:
type: string
example: "campaigns:create_manage"
schemas:
# ==================== V5 Draft-First Envelopes ====================
V5SuccessEnvelope:
type: object
properties:
response_id: { type: string }
type: { type: string, example: "campaign" }
data: { type: object }
V5ErrorEnvelope:
type: object
properties:
response_id: { type: string }
error:
type: object
properties:
code:
type: string
enum: [VALIDATION_FAILED, UNPROCESSABLE_ENTITY, BAD_REQUEST, RATE_LIMITED, UNAUTHORIZED, INTERNAL_ERROR, FORBIDDEN]
message: { type: string }
target: { type: string }
details:
type: array
items:
type: object
properties:
target: { type: string }
message: { type: string }
request_id:
type: string
description: |
The `request_id` from the originating request. Use this to correlate a failed response back to the specific call that triggered it, particularly useful in high-volume or retry scenarios.
In V1, `request_id` appeared inside the `error` object. V5 preserves this field in the same location.
# ==================== V5 Request Schemas ====================
CampaignCreateV5Request:
oneOf:
- $ref: '#/components/schemas/PushCampaignCreateV5Request'
- $ref: '#/components/schemas/EmailCampaignCreateV5Request'
discriminator:
propertyName: channel
mapping:
PUSH: '#/components/schemas/PushCampaignCreateV5Request'
EMAIL: '#/components/schemas/EmailCampaignCreateV5Request'
PushCampaignCreateV5Request:
title: Push Campaign
type: object
description: |
Request body for creating a Push campaign draft via `POST /v5/campaigns`.
Only `channel`, `campaign_delivery_type`, and `created_by` are required. Optional components (`basic_details`, `campaign_content`, `segmentation_details`, and so on) can be included in the same request, or added later via `PATCH /v5/campaigns/{campaign_id}`.
For full examples per delivery type, refer to `campaign_delivery_type` below. For the component-level schemas with conditional rules per template type, platform, and delivery type, refer to:
- [Campaign content reference](/api/campaigns/campaign-content-reference) — `basic_details` and `campaign_content`.
- [Audience and delivery reference](/api/campaigns/audience-scheduling-delivery-reference) — `trigger_condition`, `segmentation_details`, `scheduling_details`, `delivery_controls`, `conversion_goal_details`, `control_group_details`, `utm_params`, `campaign_audience_limit`, `advanced`, and `geofences`.
required: [channel, campaign_delivery_type, created_by]
properties:
request_id:
type: string
description: |
A unique identifier for this campaign creation request.
**Important:** After successful campaign creation, do not reuse this request_id for the next 1 hour. If campaign creation fails, you can immediately retry with the same request_id.
example: "{{request_id}}"
channel:
type: string
enum: [PUSH]
description: The campaign channel. One of `PUSH` or `EMAIL`.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED]
description: |
The delivery type of the campaign.
**Note:** `BROADCAST_LIVE_ACTIVITY` is not supported through the draft-based creation flow.
For full request payloads per delivery type, see the code examples on this page.
created_by:
type: string
format: email
description: The email ID of the user creating this campaign.
example: "john.doe@example.com"
basic_details: { $ref: '#/components/schemas/PushBasicDetailsV5' }
trigger_condition: { $ref: '#/components/schemas/PushTriggerCondition' }
campaign_content: { $ref: '#/components/schemas/PushCampaignContent' }
segmentation_details: { $ref: '#/components/schemas/SegmentationDetails' }
scheduling_details: { $ref: '#/components/schemas/SchedulingDetails' }
delivery_controls: { $ref: '#/components/schemas/PushDeliveryControls' }
advanced: { $ref: '#/components/schemas/AdvancedDetails' }
conversion_goal_details: { $ref: '#/components/schemas/ConversionGoalDetails' }
control_group_details: { $ref: '#/components/schemas/ControlGroupDetails' }
utm_params: { $ref: '#/components/schemas/UTMParams' }
campaign_audience_limit: { $ref: '#/components/schemas/CampaignAudienceLimit' }
EmailCampaignCreateV5Request:
title: Email Campaign
type: object
description: |
Request body for creating an Email campaign draft via `POST /v5/campaigns`.
Required fields are `channel`, `campaign_delivery_type`, and `created_by`. `connector` is required before the campaign can be published or sent for testing, but can be added later via `PATCH` (progressive creation). `campaign_content` can be added when the message content is ready.
For the component-level schemas with conditional rules:
- [Campaign content reference](/api/campaigns/campaign-content-reference) — `basic_details`, `campaign_content` (`html_content` and `custom_template_id`), `variation_details`, and `connector`.
- [Audience and delivery reference](/api/campaigns/audience-scheduling-delivery-reference) — `trigger_condition`, `segmentation_details`, `scheduling_details`, `delivery_controls`, `conversion_goal_details`, `control_group_details`, `utm_params`, and `campaign_audience_limit`.
required: [channel, campaign_delivery_type, created_by]
properties:
request_id:
type: string
description: |
A unique identifier for this campaign creation request.
**Important:** After successful campaign creation, do not reuse this request_id for the next 1 day. If campaign creation fails, you can immediately retry with the same request_id.
example: "{{request_id}}"
channel:
type: string
enum: [EMAIL]
description: The campaign channel. One of `PUSH` or `EMAIL`.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED]
description: |
The delivery type of the campaign.
For full request payloads per delivery type, see the code examples on this page.
created_by:
type: string
format: email
description: The email ID of the user creating this campaign.
example: "john.doe@example.com"
basic_details: { $ref: '#/components/schemas/EmailBasicDetailsV5' }
trigger_condition: { $ref: '#/components/schemas/EmailTriggerCondition' }
connector: { $ref: '#/components/schemas/Connector' }
campaign_content: { $ref: '#/components/schemas/EmailCampaignContent' }
segmentation_details: { $ref: '#/components/schemas/SegmentationDetails' }
scheduling_details: { $ref: '#/components/schemas/SchedulingDetails' }
delivery_controls: { $ref: '#/components/schemas/EmailDeliveryControls' }
conversion_goal_details: { $ref: '#/components/schemas/ConversionGoalDetails' }
control_group_details: { $ref: '#/components/schemas/ControlGroupDetails' }
utm_params: { $ref: '#/components/schemas/UTMParams' }
campaign_audience_limit: { $ref: '#/components/schemas/CampaignAudienceLimit' }
CampaignPatchV5Request:
description: Used for component-level edits on a campaign draft.
oneOf:
- $ref: '#/components/schemas/PushComponentPatchRequest'
- $ref: '#/components/schemas/EmailComponentPatchRequest'
PushComponentPatchRequest:
title: Update Push Campaign Draft
type: object
description: |
Update one or more components of a Push campaign draft. Only fields you include are changed,
omitted fields retain their current values. When updating a nested field, include its complete
parent object.
properties:
request_id:
type: string
description: A unique identifier for this update request.
example: "{{request_id}}"
channel:
type: string
enum: [PUSH]
description: Must be `PUSH` for a Push update.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED, BROADCAST_LIVE_ACTIVITY]
description: |
The delivery type of the campaign being updated.
**Note:** `BROADCAST_LIVE_ACTIVITY` is included in this enum for campaigns created via the V1 API or legacy paths. Draft creation via `POST /v5/campaigns` does not support `BROADCAST_LIVE_ACTIVITY`. A draft cannot be transitioned to a Live Activity campaign through V5.
updated_by:
type: string
format: email
description: |
The email address of the user making this update, used for audit trail purposes.
If omitted, the update is attributed to the authenticated API credential.
example: "marketer@example.com"
basic_details:
$ref: '#/components/schemas/PushBasicDetailsV5'
trigger_condition:
$ref: '#/components/schemas/PushTriggerCondition'
campaign_content:
$ref: '#/components/schemas/PushCampaignContent'
segmentation_details:
$ref: '#/components/schemas/SegmentationDetails'
scheduling_details:
$ref: '#/components/schemas/SchedulingDetails'
delivery_controls:
$ref: '#/components/schemas/PushDeliveryControls'
advanced:
$ref: '#/components/schemas/AdvancedDetails'
conversion_goal_details:
$ref: '#/components/schemas/ConversionGoalDetails'
control_group_details:
$ref: '#/components/schemas/ControlGroupDetails'
utm_params:
$ref: '#/components/schemas/UTMParams'
campaign_audience_limit:
allOf:
- $ref: '#/components/schemas/CampaignAudienceLimit'
description: |
Configuration for capping how many users this campaign can reach. **Flag-gated feature** — must be enabled for your workspace by your MoEngage account team before use.
EmailComponentPatchRequest:
title: Update Email Campaign Draft
type: object
description: |
Update one or more components of an Email campaign draft. Only fields you include are changed,
omitted fields retain their current values. When updating a nested field, include its complete
parent object.
properties:
request_id:
type: string
description: A unique identifier for this update request.
example: "{{request_id}}"
channel:
type: string
enum: [EMAIL]
description: Must be `EMAIL` for an Email update.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED]
description: The delivery type of the campaign being updated.
updated_by:
type: string
format: email
description: |
The email address of the user making this update, used for audit trail purposes.
If omitted, the update is attributed to the authenticated API credential.
example: "marketer@example.com"
basic_details:
$ref: '#/components/schemas/EmailBasicDetailsV5'
connector:
$ref: '#/components/schemas/Connector'
trigger_condition:
$ref: '#/components/schemas/EmailTriggerCondition'
campaign_content:
$ref: '#/components/schemas/EmailCampaignContent'
segmentation_details:
$ref: '#/components/schemas/SegmentationDetails'
scheduling_details:
$ref: '#/components/schemas/SchedulingDetails'
delivery_controls:
$ref: '#/components/schemas/EmailDeliveryControls'
advanced:
$ref: '#/components/schemas/AdvancedDetails'
conversion_goal_details:
$ref: '#/components/schemas/ConversionGoalDetails'
control_group_details:
$ref: '#/components/schemas/ControlGroupDetails'
utm_params:
$ref: '#/components/schemas/UTMParams'
campaign_audience_limit:
allOf:
- $ref: '#/components/schemas/CampaignAudienceLimit'
description: |
Configuration for capping how many users this campaign can reach. **Flag-gated feature** — must be enabled for your workspace by your MoEngage account team before use.
PublishCampaignRequest:
title: Publish Campaign Patch
type: object
required: [status]
properties:
request_id:
type: string
description: A unique identifier for this update request.
status:
type: string
description: |
Reserved for future use. Campaign publishing is not yet supported in V5. Do not set this field.
CampaignStatusV5Request:
type: object
description: Changes the status of a single published campaign. One campaign ID per request.
required: [action]
properties:
request_id:
type: string
description: |
A client-supplied identifier for this status change request, echoed back as `response_id` so you can correlate the request and response. This is not a deduplication key — to make a request idempotent, use the `Idempotency-Key` header. Replaying the same `Idempotency-Key` returns the original response.
action:
type: string
enum: [STOP, PAUSE, RESUME]
description: |
Lifecycle action for an already published or scheduled campaign.
Each action applies only to specific delivery types and requires the campaign to be in a valid source state:
| Action | Supported delivery types | Valid source states |
| :--- | :--- | :--- |
| `STOP` | `ONE_TIME` | `ACTIVE`, `SCHEDULED`, `PAUSED`, `SENDING` |
| `PAUSE` | `PERIODIC`, `EVENT_TRIGGERED` | `ACTIVE`, `SCHEDULED`, `SENDING` |
| `RESUME` | `PERIODIC`, `EVENT_TRIGGERED` | `PAUSED` |
`STOP` cannot be used on Periodic campaigns. `PAUSE` and `RESUME` cannot be used on One-time campaigns.
SearchV5Request:
type: object
required: [limit, page]
properties:
request_id:
type: string
description: |
An optional unique identifier for this search request (UUID v4 recommended).
- In V1, `request_id` was required on every search call. In V5, it is optional.
- Providing it is recommended for traceability and debugging. MoEngage support can use the value to locate the specific request in server logs.
example: "{{request_id}}"
campaign_fields: { $ref: '#/components/schemas/CampaignSearchFieldsV5' }
include_child_campaigns:
type: boolean
default: false
description: |
When `true`, includes child campaigns in results. Defaults to `false`.
Child campaign types included:
- **Periodic children:** Carry `parent_id` in the response.
- **Flow-node campaigns:** Carry `flow_id` and `flow_name` in the response.
include_archive_campaigns:
type: boolean
default: false
description: |
When `true`, includes campaigns in `ARCHIVED` status in search results.
By default, archived campaigns are excluded even if `ARCHIVED` is not in
`campaign_fields.status`.
Defaults to `false`.
limit:
type: integer
description: |
The number of campaigns to return per page.
**Maximum:** 15. The response does not include a `total_count` field - to determine
the total number of results, keep paginating until a response returns fewer items
than `limit`.
minimum: 1
maximum: 15
example: 10
page:
type: integer
description: |
The page number to retrieve (1-indexed).
For example, with 200 campaigns and a limit of 10, there are 20 pages.
minimum: 1
example: 1
CampaignSearchFieldsV5:
type: object
description: |
Filter criteria for searching campaigns.
The following filter field names changed from V1 to V5:
- `id` (V1, string) is `ids` in V5 (array of strings). Pass a single-element array to replicate V1 single-ID filtering.
- `delivery_type` (V1) is `campaign_delivery_type` in V5.
All other V1 filter fields (`channels`, `created_by`, `created_date`, `name`, `status`, `tags`) use the same names in V5.
properties:
ids:
type: array
items:
type: string
description: |
Filter by one or more campaign IDs.
In V1, this field was `id` (a single string). In V5, it is `ids` (an array). For single-campaign retrieval, `GET /v5/campaigns/{campaign_id}` is the preferred endpoint.
example: ["64a1b2c3d4e5f6a7b8c9d0e1"]
channels:
type: array
items:
type: string
enum: [EMAIL, PUSH]
description: Include campaigns for any of these channels.
example: ["PUSH", "EMAIL"]
created_by:
type: array
items:
type: string
format: email
description: Include campaigns created by any of these users (email addresses).
example: ["marketer@example.com"]
created_date:
type: object
description: Filter campaigns by creation date range.
properties:
from_date:
type: string
format: date-time
description: Start of the creation date range (ISO 8601 format).
example: "2024-01-01T00:00:00"
to_date:
type: string
format: date-time
description: End of the creation date range (ISO 8601 format).
example: "2024-12-31T23:59:59"
campaign_delivery_type:
type: array
items:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED]
description: |
Include campaigns with any of these delivery types.
In V1, this field was `delivery_type`. In V5, it is `campaign_delivery_type`.
example: ["ONE_TIME", "PERIODIC"]
name:
type: string
description: Filter campaigns by name. Partial matches are supported.
example: "Summer Sale"
status:
type: array
items:
type: string
enum: [DRAFT, ACTIVE, SCHEDULED, PAUSED, SENT, SENDING, STOPPED, ARCHIVED]
description: |
Include campaigns in any of these statuses.
Drafts are only returned when `DRAFT` is explicitly included here.
tags:
type: array
items:
type: string
description: Include campaigns that have any of these tags.
example: ["promotional", "seasonal"]
version_number:
type: integer
description: |
Filter by campaign version. Only applies when campaign versioning is enabled for your workspace. Omit to include all versions.
MetaV5Request:
type: object
required: [limit, page]
properties:
request_id:
type: string
description: A unique identifier for this metadata retrieval request.
example: "{{request_id}}"
campaign_fields: { $ref: '#/components/schemas/CampaignMetaSearchFieldsV5' }
include_child_campaigns:
type: boolean
default: false
description: |
When `true`, returns child campaign metadata for periodic campaigns.
Activates the following response fields on each campaign object:
- `total_child_campaigns` - number of child campaigns (present on the parent campaign).
- `parent_campaign_id` - the parent campaign's ID (present on each child campaign).
Defaults to `false`.
limit:
type: integer
description: |
The number of campaigns to display per page.
**Maximum:** 15. The response does not include a `total_count` field - to determine the total number of results, keep paginating until a response returns fewer items than `limit`.
minimum: 1
maximum: 15
example: 15
page:
type: integer
description: |
The page number to retrieve.
For example, if there are 200 campaigns and the limit is 10, there will be 20 pages.
minimum: 1
example: 1
CampaignMetaSearchFieldsV5:
type: object
description: Filter criteria for retrieving campaign metadata.
properties:
id:
type: string
description: |
The unique identifier of the campaign to retrieve.
example: "{{campaign_id}}"
channels:
type: array
items:
type: string
enum: [EMAIL, PUSH, SMS, WHATSAPP, FACEBOOK, 'GOOGLE ADS', CONNECTORS]
description: |
Include campaigns for any of these channels.
example: ["PUSH", "EMAIL"]
created_by:
type: array
items:
type: string
format: email
description: Include campaigns created by any of these users (email addresses).
example: ["user@example.com"]
created_date:
type: object
description: Filter campaigns by creation date range.
properties:
from_date:
type: string
format: date-time
description: Start of the creation date range (ISO 8601 format).
example: "2024-01-01T00:00:00"
to_date:
type: string
format: date-time
description: End of the creation date range (ISO 8601 format).
example: "2024-12-31T23:59:59"
delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED]
description: |
Filter campaigns by delivery type.
name:
type: string
description: Filter campaigns by name. Partial matches are supported.
example: "Summer Sale"
status:
type: array
items:
type: string
enum: [DRAFT, SCHEDULED, ACTIVE, PAUSED, SENT, SENDING, STOPPED, ARCHIVED]
description: Include campaigns in any of these statuses.
tags:
type: array
items:
type: string
description: Include campaigns that have any of these tags.
example: ["promotional", "seasonal"]
TestV5Request:
oneOf:
- $ref: '#/components/schemas/TestV5PushRequest'
- $ref: '#/components/schemas/TestV5EmailRequest'
discriminator:
propertyName: channel
mapping:
PUSH: '#/components/schemas/TestV5PushRequest'
EMAIL: '#/components/schemas/TestV5EmailRequest'
TestV5PushRequest:
title: Push
type: object
description: |
Push test request. Supports two modes:
- **Inline mode**: Supply `channel` and `campaign_content` directly. Nothing is stored on the server.
- **Draft mode**: Supply `draft_id` to load content from a saved DRAFT campaign. By default, the server sends one test per platform, locale, and variation defined in the draft. Use `test_campaign_meta.platform`, `locale_name`, or `variation` to narrow the send.
**Conditional required fields:** `test_campaign_meta` is always required. Inline mode additionally requires `channel` and `campaign_content`. Draft mode additionally requires `draft_id`. These per-mode requirements are enforced by the API but cannot be expressed in the `required` array, which lists only the always-required `test_campaign_meta`.
required: [test_campaign_meta]
properties:
request_id:
type: string
description: Optional unique identifier for this test request (UUID v4 recommended). Used for idempotency.
example: "{{request_id}}"
channel:
type: string
enum: [PUSH]
description: Required for inline mode. Must be `PUSH`.
draft_id:
type: string
description: >-
Required for draft mode. Raw 24-character ObjectId of the saved DRAFT campaign to test.
Obtain this value from the `id` returned when the draft was created. Mutually exclusive with `channel` and `campaign_content`.
example: "{{campaign_id}}"
basic_details:
$ref: '#/components/schemas/PushBasicDetailsV5'
campaign_content:
$ref: '#/components/schemas/PushCampaignContent'
personalization_details:
$ref: '#/components/schemas/PersonalizationDetails'
test_campaign_meta:
$ref: '#/components/schemas/TestCampaignMetaV5'
TestV5EmailRequest:
title: Email
type: object
description: |
Email test request. Supports two modes:
- **Inline mode**: Supply `channel`, `basic_details`, `connector`, and `campaign_content` directly. Nothing is stored on the server.
- **Draft mode**: Supply `draft_id` to load content from a saved DRAFT campaign. By default, the server sends one test per locale and variation defined in the draft. Use `test_campaign_meta.locale_name` or `variation` to narrow the send.
**Conditional required fields:** `test_campaign_meta` is always required. Inline mode additionally requires `channel`, `basic_details`, `connector`, and `campaign_content`. Draft mode additionally requires `draft_id`. These per-mode requirements are enforced by the API but cannot be expressed in the `required` array, which lists only the always-required `test_campaign_meta`.
required: [test_campaign_meta]
properties:
request_id:
type: string
description: Optional unique identifier for this test request (UUID v4 recommended). Used for idempotency.
example: "{{request_id}}"
channel:
type: string
enum: [EMAIL]
description: Required for inline mode. Must be `EMAIL`.
draft_id:
type: string
description: >-
Required for draft mode. Raw 24-character ObjectId of the saved DRAFT campaign to test.
Obtain this value from the `id` returned when the draft was created. Mutually exclusive with `channel` and `campaign_content`.
example: "{{campaign_id}}"
basic_details:
$ref: '#/components/schemas/EmailBasicDetailsV5'
connector:
$ref: '#/components/schemas/Connector'
campaign_content:
$ref: '#/components/schemas/EmailCampaignContent'
personalization_details:
$ref: '#/components/schemas/PersonalizationDetails'
test_campaign_meta:
$ref: '#/components/schemas/TestCampaignMetaV5'
PersonalizationDetails:
type: object
description: |
Overrides user and event attribute values used to render personalised content during the test send.
When supplied, these values replace what would normally be fetched from the stored user profile,
useful for testing personalised content without needing a matching user record in MoEngage.
Test with personalization overrides
```json
{
"draft_id": "{{campaign_id}}",
"personalization_details": {
"user_attributes": {
"First Name": "{{first_name}}",
"City": "{{city}}"
},
"event_attributes": {
"product_name": "{{product_name}}",
"price": 79.99
}
},
"test_campaign_meta": {
"identifier": "USER_ATTRIBUTE_UNIQUE_ID",
"identifier_values": [
"{{user_unique_id}}"
]
}
}
```
properties:
user_attributes:
type: object
description: Key-value pairs of user attribute names and the override values to use for this test send.
example:
First Name: "Jane"
City: "New York"
event_attributes:
type: object
description: Key-value pairs of event attribute names and the override values to use for this test send.
example:
product_name: "Running Shoes"
price: 79.99
TestCampaignMetaV5:
type: object
description: Test audience and delivery options.
required: [identifier, identifier_values]
properties:
identifier:
type: string
enum:
- USER_ATTRIBUTE_UNIQUE_ID
- USER_ATTRIBUTE_USER_EMAIL
- USER_ATTRIBUTE_USER_MOBILE
- MOE_GAID
- ADVERTISING_IDENTIFIER
- PUSH_ID
- CUSTOM_SEGMENT
- EMAIL
- ID
- MOBILE_NUMBER
description: |
The type of identifier used to target test recipients. Supported values vary by channel:
**Push campaigns:**
- `USER_ATTRIBUTE_UNIQUE_ID` - Permanent internal user ID (for example, `USER_1138`).
- `USER_ATTRIBUTE_USER_EMAIL` - User's email address (for example, `jane@example.com`).
- `USER_ATTRIBUTE_USER_MOBILE` - User's mobile number in E.164 format (for example, `+14155550101`).
- `MOE_GAID` - Google Advertising ID (Android devices).
- `ADVERTISING_IDENTIFIER` - Resettable advertising ID (GAID on Android, IDFA on iOS).
- `PUSH_ID` - Unique device push token.
- `CUSTOM_SEGMENT` - User-defined segment.
**Email campaigns:**
- `EMAIL` - Email address. Content will not be personalised with user profile data if no matching record exists in MoEngage.
- `ID` - MoEngage internal user ID.
- `MOBILE_NUMBER` - User's mobile number in E.164 format.
- `CUSTOM_SEGMENT` - User-defined segment.
USER_ATTRIBUTE_UNIQUE_ID
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "USER_ATTRIBUTE_UNIQUE_ID",
"identifier_values": [
"{{user_unique_id}}"
]
}
}
```
EMAIL
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "EMAIL",
"identifier_values": [
"{{recipient_email}}"
]
}
}
```
MOE_GAID (Android)
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "MOE_GAID",
"identifier_values": [
"{{moe_gaid}}"
]
}
}
```
PUSH_ID
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "PUSH_ID",
"identifier_values": [
"{{push_id}}"
]
}
}
```
CUSTOM_SEGMENT
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "CUSTOM_SEGMENT",
"identifier_values": [
"{{custom_segment_name}}"
]
}
}
```
identifier_values:
type: array
items: { type: string }
maxItems: 10
description: Array of identifier values to send the test campaign to. Maximum 10 values per request.
example: ["{{identifier_value}}"]
variation:
type: string
description: |
A/B variation name to target for this test send (for example, `variation_1`, `control`).
If omitted, the server sends one test per variation defined in the draft.
Target a single A/B variation
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "USER_ATTRIBUTE_UNIQUE_ID",
"identifier_values": [
"{{user_unique_id}}"
],
"variation": "variation_2"
}
}
```
example: "{{variation_name}}"
locale_name:
type: string
description: |
Locale name to target for this test send (for example, `en`, `fr`).
If omitted, the server sends one test per locale defined in the draft.
Target a single locale
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "USER_ATTRIBUTE_UNIQUE_ID",
"identifier_values": [
"{{user_unique_id}}"
],
"locale_name": "es-ES"
}
}
```
example: "{{locale_name}}"
platform:
type: string
enum: [ANDROID, IOS, WEB]
description: |
Optional. Applies to draft mode only. Narrows the test send to a single platform.
If omitted, the server sends one test per platform defined in the draft.
Target a single platform (iOS only)
```json
{
"draft_id": "{{campaign_id}}",
"test_campaign_meta": {
"identifier": "USER_ATTRIBUTE_UNIQUE_ID",
"identifier_values": [
"{{user_unique_id}}"
],
"platform": "IOS"
}
}
```
# ==================== Shared V5/V1 Components ====================
PushBasicDetailsV5:
type: object
description: |
Identifying metadata for the Push campaign, including name, team, tags, and platform targeting.
For field-by-field rules, conditional requirements, and platform-specific delivery flags (Android `push_amp_plus_enabled`, iOS provisional-push audience flags), refer to [Push campaign metadata](/api/campaigns/campaign-content-reference#push-campaign-metadata).
properties:
name:
type: string
description: The name of the campaign.
example: "Summer Sale Push Notification"
business_event:
type: string
description: |
The business event to be mapped to the campaign.
**Required** for BUSINESS_EVENT_TRIGGERED campaigns.
example: "user_signup"
tags:
type: array
items: { type: string }
description: Tags that provide context about the campaign's nature or theme.
example: ["activation", "summer_sale"]
team:
type: string
description: |
The name of the team collaborating on this campaign.
For more information, refer to [Teams in MoEngage](https://help.moengage.com/hc/en-us/articles/360028586211-Teams-in-MoEngage).
example: "marketing_team"
platforms:
type: array
items: { type: string, enum: [ANDROID, IOS, WEB] }
description: The platforms to target for this Push campaign.
example: ["ANDROID", "IOS"]
broadcast_live_activity_id:
type: string
description: |
The broadcast live activity ID for iOS Live Activities.
**Required** when platform is iOS and delivery_type is BROADCAST_LIVE_ACTIVITY.
**Not applicable in the draft-based creation flow.** `BROADCAST_LIVE_ACTIVITY` is not supported via POST `/v5/campaigns`.
example: "live_check123"
geofences: { $ref: '#/components/schemas/Geofences' }
send_to_triggered_platform_only:
type: boolean
description: Whether to send the campaign only to the platform that triggered the event. Applicable for event-triggered campaigns.
platform_specific_details: { $ref: '#/components/schemas/PlatformSpecificDetails' }
EmailBasicDetailsV5:
type: object
description: |
Identifying metadata for the Email campaign, including name, team, tags, and subscription category.
**Conditional requirements:** `name`, `content_type`, `user_attribute_identifier`, and `subscription_category` are strictly required only when using the `/v5/campaigns/test` endpoint in **inline mode**. They are not required at campaign creation time (V5 supports progressive creation, where components are added later via PATCH) and are not needed in **draft mode** tests, where content comes from the saved draft.
properties:
name:
type: string
description: Any string name for the test or campaign.
example: "Summer Sale Email"
business_event:
type: string
description: The business event to be mapped to the campaign.
example: "user_signup"
content_type:
type: string
enum: [PROMOTIONAL, TRANSACTIONAL]
description: The type of content in the campaign. "PROMOTIONAL" or "TRANSACTIONAL".
subscription_category:
type: string
description: |
The subscription category for promotional email campaigns. **Must match a valid category configured in your workspace.**
**Required** for PROMOTIONAL email campaigns and inline tests.
example: "marketing"
tags:
type: array
items: { type: string }
description: Tags that provide context about the campaign's nature or theme.
example: ["activation", "summer_sale"]
team:
type: string
description: The name of the team collaborating on this campaign.
example: "marketing_team"
user_attribute_identifier:
type: string
default: "Email (Standard)"
description: |
The user attribute that stores the recipient email address. Use "Email (Standard)" for email channels.
example: "Email (Standard)"
PlatformSpecificDetails:
type: object
description: |
Platform-specific configuration details for Push.
For runnable Android and iOS examples and the mutual-exclusion rule on iOS audience flags, refer to [Platform-specific delivery flags](/api/campaigns/campaign-content-reference#platform-specific-delivery-flags).
properties:
android:
type: object
properties:
push_amp_plus_enabled:
type: boolean
default: false
description: Whether Push Amp+ feature is enabled for this campaign.
ios:
type: object
description: |
**Note:** You must pass one of these keys as true for iOS.
properties:
send_to_all_eligible_device:
type: boolean
description: Whether to send the campaign to all eligible devices.
exclude_provisional_push_devices:
type: boolean
description: Whether to exclude provisional push devices.
send_to_only_provisional_push_enabled_devices:
type: boolean
description: Whether to send only to provisional push-enabled devices.
Geofences:
type: object
description: |
Geofence location details for location-triggered campaigns.
**Required** for LOCATION_TRIGGERED campaigns.
For per-`triggered_at` runnable payloads (`ENTRY`, `EXIT`, `dwell`) and the casing distinction between `ENTRY`/`EXIT` (uppercase) and `dwell` (lowercase), refer to [Geofence targeting](/api/campaigns/audience-scheduling-delivery-reference#geofence-targeting).
required: [name, latitude, longitude, radius, response_time_value, response_time_granularity, triggered_at]
properties:
name:
type: string
description: The unique name of the geofence location being targeted.
latitude:
type: string
description: The latitude coordinate for the center of the geofence area.
longitude:
type: string
description: The longitude coordinate for the center of the geofence area.
radius:
type: string
description: The radius in meters from the center point that defines the boundary of the geofence.
dwell_time_value:
type: string
description: |
The numeric value for the time to wait before sending the message after the trigger condition is met.
**Required** when triggered_at is set to "dwell".
dwell_time_granularity:
type: string
enum: [MINUTES, HOURS, DAYS]
description: |
The time unit for the dwell_time_value.
**Required** when triggered_at is set to "dwell".
response_time_value:
type: string
description: The numeric value for the time to wait before sending the message after the trigger condition is met.
response_time_granularity:
type: string
enum: [MINUTES, HOURS, DAYS]
description: The time unit for the response_time_value.
triggered_at:
type: string
enum: [ENTRY, EXIT, dwell]
description: |
The user action that triggers the campaign (when user enters/exits the geofence).
PushTriggerCondition:
type: object
description: |
Trigger condition details for Push event-triggered, device-triggered, and related campaigns.
**Required** for `EVENT_TRIGGERED`, `DEVICE_TRIGGERED`, and `LOCATION_TRIGGERED` Push campaigns.
For per-delay-type runnable payloads (`ASAP`, `DELAY` with `AFTER`/`BEFORE`, `INTELLIGENT_DELAY`), filter primitives, and primary/secondary filter combinations, refer to [Trigger conditions](/api/campaigns/audience-scheduling-delivery-reference#trigger-conditions).
properties:
included_filters: { $ref: '#/components/schemas/FilterGroup' }
secondary_included_filters:
allOf:
- $ref: '#/components/schemas/FilterGroup'
description: Additional filters that must also be satisfied for the trigger to fire. For runnable examples, refer to [Primary and secondary trigger filters](/api/campaigns/audience-scheduling-delivery-reference#primary-and-secondary-trigger-filters).
trigger_delay_type:
type: string
enum: [DELAY, ASAP, INTELLIGENT_DELAY]
description: |
The type of triggered delay.
When set to DELAY, the following fields are mandatory:
- trigger_delay_value
- trigger_delay_granularity
- trigger_relation
trigger_delay_value:
type: integer
minimum: 0
description: The numeric value of the triggered delay.
trigger_delay_granularity:
type: string
enum: [MINUTES, HOURS, DAYS]
description: The time unit for the trigger delay.
trigger_relation:
type: string
enum: [BEFORE, AFTER]
description: |
The trigger relation with delay.
**Required** when trigger_delay_type is DELAY.
trigger_attr:
type: string
description: The attribute value of the trigger. Pass the string `"If Action"` for event-triggered campaigns.
intelligent_delay_optimization:
type: object
description: |
Configuration for intelligent delay optimization.
Used when trigger_delay_type is INTELLIGENT_DELAY. Defines a time window (min/max delay) within which the system finds the optimal moment to send the message.
properties:
min_delay_value:
type: integer
description: The numeric component of the lower bound for the intelligent delay window.
min_delay_granularity:
type: string
enum: [MINUTES, HOURS]
description: The time unit that qualifies the min_delay_value.
max_delay_value:
type: integer
description: The numeric component of the upper bound for the intelligent delay window.
max_delay_granularity:
type: string
enum: [HOURS, DAYS]
description: The time unit that qualifies the max_delay_value.
EmailTriggerCondition:
type: object
description: |
Trigger condition details for Email event-triggered campaigns.
**Required** for EVENT_TRIGGERED campaigns.
For per-delay-type runnable payloads (`ASAP`, `DELAY` with `AFTER`/`BEFORE`), filter primitives, and primary/secondary filter combinations, refer to [Trigger conditions](/api/campaigns/audience-scheduling-delivery-reference#trigger-conditions).
properties:
included_filters: { $ref: '#/components/schemas/FilterGroup' }
secondary_included_filters:
allOf:
- $ref: '#/components/schemas/FilterGroup'
description: Additional filters that must also be satisfied for the Email trigger to fire. For runnable examples, refer to [Primary and secondary trigger filters](/api/campaigns/audience-scheduling-delivery-reference#primary-and-secondary-trigger-filters).
trigger_delay_type:
type: string
enum: [DELAY, ASAP]
description: |
The type of triggered delay.
When set to DELAY, the following fields are mandatory:
- trigger_delay_value
- trigger_delay_granularity
- trigger_relation
trigger_delay_value:
type: integer
minimum: 0
description: The numeric value of the triggered delay.
trigger_delay_granularity:
type: string
enum: [MINUTES, HOURS, DAYS]
description: The time unit for the trigger delay.
trigger_relation:
type: string
enum: [BEFORE, AFTER]
description: |
The trigger relation with delay.
**Required** when trigger_delay_type is DELAY.
trigger_attr:
type: string
description: The attribute value of the trigger. Pass the string `"If Action"` for event-triggered campaigns.
PushCampaignContent:
type: object
description: |
Push message content, locales, and A/B variations.
For full `POST /v5/campaigns` request examples that include `campaign_content`, refer to `campaign_delivery_type` on `PushCampaignCreateV5Request`, `VariationDetails`, and the Create Campaign Draft code samples.
For per-template-type runnable payloads, refer to [Android push content](/api/campaigns/campaign-content-reference#android-push-content), [iOS push content](/api/campaigns/campaign-content-reference#ios-push-content), or [Web push content](/api/campaigns/campaign-content-reference#web-push-content).
properties:
locales:
type: array
items: { type: string }
description: |
Additional locale names for multi-language campaigns. List only the non-default locales here (for example, `"en-US"`, `"es-ES"`). The `"default"` locale is always implicitly present and must not be included in this array.
example: ["en-US", "es-ES"]
variation_details: { $ref: '#/components/schemas/VariationDetails' }
content:
type: object
description: |
The campaign message payload. Two shapes are accepted:
- **Flat shape (no locales or variations):** Pass a flat `push` object directly under `content`.
- **Locale-keyed and variation-keyed shape:** Key by locale name, then by variation name: `content[locale_name][variation_name] = { push: { ... } }`. The `"default"` locale key is always required and serves as the fallback. Additional locale keys must match values listed in `locales`.
If your V1 integration used locale-variation wrapping, you must continue using that structure in V5. The flat format is only valid when no locales or A/B variations are configured on the campaign.
For runnable payloads for both shapes, refer to [Content payload structure](/api/campaigns/campaign-content-reference#content-payload-structure).
properties:
push: { $ref: '#/components/schemas/PushContent' }
additionalProperties:
type: object
description: Variation-keyed content blocks for a single locale.
additionalProperties:
type: object
properties:
push: { $ref: '#/components/schemas/PushContent' }
EmailCampaignContent:
type: object
description: |
Email content, locales, and A/B variations.
For full `POST /v5/campaigns` request examples that include `campaign_content`, refer to `campaign_delivery_type` on `EmailCampaignCreateV5Request`, `VariationDetails`, and the Create Campaign Draft code samples.
For Email content variants, including `html_content` versus `custom_template_id`, CC/BCC, attachments, and editor selection (`Froala Editor` versus `Ace Editor`), refer to [Email content](/api/campaigns/campaign-content-reference#email-content).
properties:
locales:
type: array
items: { type: string }
description: |
Additional locale names for multi-language campaigns. List only the non-default locales here (for example, `"en-US"`, `"es-ES"`). The `"default"` locale is always implicitly present and must not be included in this array.
example: ["en-US", "es-ES"]
variation_details: { $ref: '#/components/schemas/VariationDetails' }
content:
type: object
description: |
The campaign message payload. Two shapes are accepted:
- **Flat shape (no locales or variations):** Pass a flat `email` object directly under `content`.
- **Locale-keyed and variation-keyed shape:** Key by locale name, then by variation name: `content[locale_name][variation_name] = { email: { ... } }`. The `"default"` locale key is always required and serves as the fallback. Additional locale keys must match values listed in `locales`.
For runnable payloads for both shapes, refer to [Content payload structure](/api/campaigns/campaign-content-reference#content-payload-structure).
properties:
email: { $ref: '#/components/schemas/EmailContent' }
additionalProperties:
type: object
description: Variation-keyed content blocks for a single locale.
additionalProperties:
type: object
properties:
email: { $ref: '#/components/schemas/EmailContent' }
VariationDetails:
type: object
description: |
Configuration for A/B testing variations.
For runnable `MANUAL` (fixed split) and `SHERPA` (auto-optimized) examples, refer to [A/B test variations](/api/campaigns/campaign-content-reference#a-b-test-variations).
properties:
distribution_type:
type: string
enum: [SHERPA, MANUAL]
description: |
The traffic distribution method for A/B test variations.
- `MANUAL` - you specify a fixed percentage split across variations.
- `SHERPA` - MoEngage's AI-powered optimizer automatically shifts traffic toward the best-performing variation during the campaign run.
no_of_variations:
type: integer
minimum: 1
description: The number of A/B test variations.
example: 2
manual_distribution_percentage:
type: object
additionalProperties: { type: integer }
description: |
Fixed percentage of audience assigned to each variation.
**Note:** Variation keys must follow the `variation_N` naming format (e.g. `variation_1`, `variation_2`). Keys with any other format like `var_1`, `1`, `2` will be rejected with a validation error.
**Required** when `distribution_type` is `MANUAL`.
example:
variation_1: 50
variation_2: 50
sherpa_campaign_duration:
type: integer
description: |
Duration in hours over which MoEngage Sherpa collects performance data before declaring a winning variation.
**Required** when `distribution_type` is `SHERPA`.
sherpa_distribution_metric:
type: string
enum: [OPEN_RATE, CLICK_RATE, BOTH]
description: |
The engagement metric Sherpa uses to evaluate and rank variations.
**Required** when `distribution_type` is `SHERPA`.
PushContent:
type: object
description: Push notification content for Android, iOS, and Web platforms.
properties:
android: { $ref: '#/components/schemas/AndroidPushContent' }
ios: { $ref: '#/components/schemas/IOSPushContent' }
web: { $ref: '#/components/schemas/WebPushContent' }
AndroidPushContent:
type: object
description: Android push notification content.
properties:
template_type:
type: string
enum: [BASIC, STYLIZED_BASIC, SIMPLE_IMAGE_CAROUSEL, IMAGE_BANNER_WITH_TEXT, TIMER, TIMER_WITH_PROGRESS_BAR, Custom]
description: |
The type of Android push template.
**Note:** If you are passing a template ID, set template_type to "Custom" and use `custom_template_id`.
custom_template_id:
type: string
description: |
The ID of the custom template.
**Required** when template_type is "Custom".
custom_template_version:
type: integer
description: The version of the custom template.
basic_details: { $ref: '#/components/schemas/AndroidBasicDetails' }
timer: { $ref: '#/components/schemas/AndroidTimer' }
buttons:
type: array
items: { $ref: '#/components/schemas/AndroidButton' }
description: Action buttons for the notification.
advanced: { $ref: '#/components/schemas/AndroidAdvanced' }
template_backup: { $ref: '#/components/schemas/AndroidTemplateBackup' }
AndroidBasicDetails:
type: object
description: |
Basic details for the Android push notification.
Fields vary by template_type. All templates support common fields like title, message, default_click_action.
properties:
notification_channel:
type: string
description: The Android notification channel where the push will be sent.
example: "general"
include_app_name_and_time:
type: boolean
description: |
Whether to include the application's name and timestamp within the banner image.
**Supported Templates:** Image Banner with Text
background_color_code:
type: string
description: |
The hex code for the notification's background color.
**Supported Templates:** Stylized Basic, Simple Image Carousel, Image Banner with Text
example: "#9a4444"
app_name_color_code:
type: string
description: |
The hex code for the color of the application's name text.
**Supported Templates:** Stylized Basic, Simple Image Carousel, Image Banner with Text
example: "#dea1a1"
notification_control_color:
type: string
enum: [LIGHT, DARK]
description: |
The color scheme for the notification's control elements (action buttons).
**Supported Templates:** Stylized Basic, Simple Image Carousel, Image Banner with Text
include_title_and_message:
type: boolean
description: |
Whether to include the notification's title and message text within the banner image.
**Supported Templates:** Image Banner with Text
apply_background_color_in_text_editor:
type: boolean
description: |
Whether to apply the specified background color within the rich text editor for preview.
**Supported Templates:** Stylized Basic, Simple Image Carousel, Image Banner with Text
title:
type: string
description: The main title of the push notification.
example: "Limited Time Offer!"
message:
type: string
description: |
The message body of the push notification.
You can use HTML in the message parameter to apply rich text formatting, including text color and styles.
example: "Get 50% off on all items. Shop now!"
summary:
type: string
description: The summary text for the notification.
image_url:
type: string
format: uri
description: The image URL for the push notification.
example: "https://example.com/images/promo.jpg"
image_scaling:
type: string
enum: [FIT_INSIDE_IMAGE_CONTAINER, FILL_IMAGE_CONTAINER]
description: |
The scaling behavior for images within the carousel template.
**Supported Templates:** Simple Image Carousel, Image Banner with Text
banner_image_url:
type: string
format: uri
description: |
The URL for the background image used in the Image Banner Text template.
**Required for:** Image Banner with Text template
input_gif_url:
type: string
format: uri
description: |
The URL for the GIF media used in the push campaign content.
**Supported Templates:** Basic
collapsed_push_notification:
type: string
description: |
The configuration for the notification's collapsed state (view before user expands it).
**Supported Templates:** Image Banner with Text
example: "SAME_AS_TEMPLATE_BACKUP"
carousel_content: { $ref: '#/components/schemas/CarouselContent' }
default_click_action:
type: string
enum: [DEEPLINKING, NAVIGATE_TO_A_SCREEN, RICH_LANDING]
description: The action performed when the main body of the notification is clicked.
default_click_action_value:
type: string
description: The URL or deep link to open when the notification is clicked.
example: "https://example.com/sale"
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
description: Custom key-value pairs for the notification payload.
CarouselContent:
type: object
description: |
Configuration for image carousel in Simple Image Carousel template.
**Required for:** Simple Image Carousel template
properties:
slider_transition:
type: string
enum: [MANUAL, AUTOMATIC]
description: |
The transition type for the carousel slides.
In earlier versions of this API, the accepted values were `manual` and `automatic` (lowercase). They are now `MANUAL` and `AUTOMATIC` (uppercase). Update any existing integrations that pass lowercase values.
slide_data:
type: array
description: Array of slide configurations.
items:
type: object
properties:
image_url:
type: string
format: uri
description: The image URL for this slide.
image_click_action:
type: string
enum: [DEEPLINKING, RICH_LANDING, NAVIGATE_TO_A_SCREEN]
description: The click action for this slide's image.
image_click_action_value:
type: string
description: |
The click action value for this slide's image.
**Required** when image_click_action is provided.
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
AndroidTimer:
type: object
description: |
Timer configuration for Timer and Timer with Progress Bar templates.
**Required for:** TIMER and TIMER_WITH_PROGRESS_BAR templates
properties:
timer_ends_at:
type: string
enum: [DURATION, SPECIFIC_TIME_USER_TIMEZONE, SPECIFIC_TIME_CAMPAIGN_TIMEZONE]
description: How the timer's endpoint is determined.
specific_time:
type: string
format: date-time
description: |
The specific time when the timer ends.
**Required** when personalized_value is true.
time_period:
type: string
description: |
The time period for the timer.
**Required** when timer_ends_at is SPECIFIC_TIME_USER_TIMEZONE or SPECIFIC_TIME_CAMPAIGN_TIMEZONE.
personalized_value:
type: boolean
description: |
Whether the timer duration is personalized per user.
If false, all users get the same duration.
duration_hour:
type: string
description: |
The number of hours the timer will run for.
**Required** when personalized_value is false.
example: "2"
duration_minute:
type: string
description: |
The number of minutes the timer will run for (in addition to hours).
**Required** when personalized_value is false.
example: "30"
AndroidButton:
type: object
description: Action button configuration for Android push notifications.
properties:
btn_name:
type: string
description: The text to be displayed on the button.
example: "Shop Now"
click_action_type:
type: string
enum: [DEEPLINKING, NAVIGATE_TO_A_SCREEN, RICH_LANDING, CALL, SHARE, COPY, SET_USER_ATTRIBUTE, TRACK_EVENT, CUSTOM_ACTION, SNOOZE, REMIND_LATER]
description: The type of action to perform when the button is clicked.
click_action_name:
type: string
description: The name of the click action.
click_action_value:
type: string
description: The URL or deep link to open for the button's action.
example: "https://example.com/product"
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
description: Custom key-value pairs specific to this button's click event.
AndroidAdvanced:
type: object
description: Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
properties:
coupon_code:
type: string
description: The coupon code to be included in the push payload.
example: "SUMMER50"
icon_type_in_notification:
type: string
description: The icon type to be included in the push payload.
example: "app_icon"
use_large_icon:
type: boolean
description: Whether to use a large icon in the notification.
make_notification_sticky:
type: boolean
description: |
When enabled, the user cannot swipe away the notification.
dismiss_button_text:
type: string
description: |
The text to display on the dismiss button.
**Required** when make_notification_sticky is true or auto_dismiss_notification is true.
auto_dismiss_notification:
type: boolean
description: Whether the notification can be auto-dismissed.
auto_dismiss_notification_time_value:
type: integer
description: |
The time value after which to auto-dismiss the notification.
**Required** when auto_dismiss_notification is true.
auto_dismiss_notification_time_granularity:
type: string
enum: [DAYS, HOURS, MINUTES]
description: |
The time unit for auto-dismiss.
**Required** when auto_dismiss_notification is true.
group_key:
type: string
description: |
The group key used to identify and categorize related push notifications.
**Note:**
- Use the same group key for all push notifications you want to group
- MoEngage automatically modifies the group key to ensure it doesn't exceed 45 characters
- Non-Latin scripts, special characters, and spaces are removed
collapse_replace_key:
type: string
description: |
The update key used to identify and update related push notifications.
Ensure you use the same update key for all push notifications intended to update each other.
AndroidTemplateBackup:
type: object
description: |
Fallback notification content for when the template cannot be rendered.
**Required for:** Stylized Basic, Simple Image Carousel, Image Banner with Text, Timer, and Timer with Progress Bar templates
properties:
title:
type: string
description: The title for the fallback notification.
message:
type: string
description: The message body for the fallback notification.
summary:
type: string
description: The summary for the fallback notification.
image_url:
type: string
format: uri
description: The URL of an image for the fallback notification.
default_click_action:
type: string
enum: [DEEPLINKING, NAVIGATE_TO_A_SCREEN, RICH_LANDING]
description: The default click action for the fallback notification.
default_click_action_value:
type: string
description: The URL or deep link for the fallback's click action.
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
description: Custom key-value pairs specific to the fallback payload.
KeyValuePair:
type: object
description: A custom key-value pair attached to the push payload.
properties:
key:
type: string
description: The key name.
value:
type: string
description: The value.
IOSPushContent:
type: object
description: iOS push notification content.
properties:
template_type:
type: string
enum: [BASIC, STYLIZED_BASIC, SIMPLE_IMAGE_CAROUSEL, Custom]
description: |
The type of iOS push template.
custom_template_id:
type: string
description: |
The ID of the custom template.
**Required** when template_type is "Custom".
custom_template_version:
type: integer
description: The version of the custom template.
basic_details: { $ref: '#/components/schemas/IOSBasicDetails' }
buttons:
type: array
items: { $ref: '#/components/schemas/IOSButton' }
description: Action buttons for the notification.
advanced: { $ref: '#/components/schemas/IOSAdvanced' }
template_backup: { $ref: '#/components/schemas/IOSTemplateBackup' }
IOSBasicDetails:
type: object
description: Basic details for the iOS push notification.
properties:
background_color_code:
type: string
description: |
The hexadecimal color code for the notification's background.
**Supported Templates:** Simple Image Carousel, Stylized Basic
example: "#a0a0a0"
apply_background_color_in_text_editor:
type: boolean
description: |
Whether to apply the background color within the text editor view.
**Supported Templates:** Simple Image Carousel, Stylized Basic
title:
type: string
description: The main title of the push notification.
example: "New Message"
message:
type: string
description: The main body text of the notification.
example: "You have a new message waiting for you"
subtitle:
type: string
description: The subtitle displayed below the main title.
allow_bg_refresh:
type: boolean
description: Whether to allow the app to be woken up in the background to refresh content.
rich_media_type:
type: string
enum: [Image, Video, GIF]
description: |
The type of rich media to be included in the notification.
**Supported Templates:** Basic
rich_media_value:
type: string
format: uri
description: |
The URL of the rich media asset specified in the rich_media_type field.
**Supported Templates:** Basic
image_url:
type: string
format: uri
description: |
The URL of a large image to be displayed within the notification content.
**Note:** Required when template_type is SIMPLE_IMAGE_CAROUSEL.
input_gif_url:
type: string
format: uri
description: |
The URL for the GIF media used in the push campaign content.
**Supported Templates:** Basic, Stylized Basic
carousel_content: { $ref: '#/components/schemas/IOSCarouselContent' }
default_click_action:
type: string
enum: [DEEPLINKING, NAVIGATE_TO_A_SCREEN, RICH_LANDING]
description: The action performed when the main body of the notification is tapped.
default_click_action_value:
type: string
description: The URL or deep link associated with the default click action.
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
description: Custom key-value pairs sent with the push payload for in-app handling.
IOSCarouselContent:
type: object
description: |
Configuration for image carousel in Simple Image Carousel template.
**Required for:** Simple Image Carousel template
properties:
slider_transition:
type: string
enum: [MANUAL, AUTOMATIC]
description: |
The transition type for the carousel slides.
In earlier versions of this API, the accepted values were `manual` and `automatic` (lowercase). They are now `MANUAL` and `AUTOMATIC` (uppercase). Update any existing integrations that pass lowercase values.
slide_data:
type: array
description: Array of slide configurations.
items:
type: object
properties:
image_url:
type: string
format: uri
description: The image URL for this slide.
image_click_action:
type: string
enum: [DEEPLINKING, RICH_LANDING, NAVIGATE_TO_A_SCREEN]
description: The click action for this slide's image.
image_click_action_value:
type: string
description: The click action value for this slide's image.
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
IOSButton:
type: object
description: Action button configuration for iOS push notifications.
properties:
button_category:
type: string
description: |
The pre-defined category name for a set of interactive buttons configured in the app.
example: "MOE_PUSH_TEMPLATE"
IOSAdvanced:
type: object
description: Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
properties:
coupon_code:
type: string
description: The coupon code to be included in the push payload.
sound_file:
type: string
description: The name of a custom sound file located in the app bundle to play upon receiving the notification.
enable_ios_badge:
type: boolean
description: Whether this campaign allows the notification to increment the app's badge count.
group_key:
type: string
description: |
The group key used to identify and categorize related push notifications.
**Note:**
- Use the same group key for all push notifications you want to group
- MoEngage automatically modifies the group key to ensure it doesn't exceed 45 characters
- Non-Latin scripts, special characters, and spaces are removed
collapse_replace_key:
type: string
description: |
The update key used to identify and update related push notifications.
Ensure you use the same update key for all push notifications intended to update each other.
IOSTemplateBackup:
type: object
description: |
Fallback notification content for when the template cannot be rendered.
**Required for:** Stylized Basic and Simple Image Carousel templates
properties:
title:
type: string
description: The title for the fallback notification.
message:
type: string
description: The message body for the fallback notification.
subtitle:
type: string
description: The subtitle for the fallback notification.
allow_bg_refresh:
type: boolean
description: Whether to enable background app refresh for the fallback notification.
rich_media_type:
type: string
enum: [Image, Video, GIF]
description: The type of media attachment for the fallback.
rich_media_value:
type: string
format: uri
description: The URL of the media attachment for the fallback.
default_click_action:
type: string
enum: [DEEPLINKING, NAVIGATE_TO_A_SCREEN, RICH_LANDING]
description: The default click action for the fallback notification.
default_click_action_value:
type: string
description: The URL or deep link for the fallback's click action.
key_value_pairs:
type: array
items: { $ref: '#/components/schemas/KeyValuePair' }
description: Custom key-value pairs specific to the fallback payload.
WebPushContent:
type: object
description: Web push notification content.
properties:
template_type:
type: string
enum: [BASIC]
description: The template type for web push (currently only BASIC is supported).
basic_details: { $ref: '#/components/schemas/WebBasicDetails' }
buttons:
type: array
items: { $ref: '#/components/schemas/WebButton' }
description: |
Action buttons for the notification.
advanced: { $ref: '#/components/schemas/WebAdvanced' }
WebBasicDetails:
type: object
description: Basic details for the Web push notification.
properties:
title:
type: string
description: The title text displayed at the top of the notification.
example: "Special Offer"
message:
type: string
description: The main body text of the notification.
example: "Check out our latest deals!"
redirect_url:
type: string
format: uri
description: The URL that the user is redirected to when they click the main body of the notification.
example: "https://example.com/offers"
image_url:
type: string
format: uri
description: The URL of a large image to be displayed within the notification content.
auto_dismiss_notification:
type: boolean
description: Whether the notification should auto-dismiss.
WebButton:
type: object
description: Action button configuration for Web push notifications.
properties:
title:
type: string
description: The text displayed on the button.
example: "View Offer"
icon_url:
type: string
format: uri
description: The URL of an icon to be displayed next to the button text.
url:
type: string
format: uri
description: The destination URL that the user is redirected to when they click this button.
WebAdvanced:
type: object
description: |
Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
properties:
icon_image_type:
type: string
enum: [DEFAULT, ICON_URL]
description: The type of icon to use for the notification.
icon_url:
type: string
format: uri
description: The URL for a custom notification icon.
EmailContent:
type: object
description: Email campaign content.
properties:
subject:
type: string
description: The subject line of the email.
example: "Exclusive Summer Sale - 50% Off!"
preview_text:
type: string
description: The preview text shown in email clients.
example: "Don't miss out on our biggest sale of the season"
sender_name:
type: string
description: The name of the sender that appears in the email.
example: "MoEngage Team"
from_address:
type: string
format: email
description: The sender's email address.
example: "noreply@example.com"
reply_to_address:
type: string
format: email
description: The reply-to email address.
example: "support@example.com"
cc_ids:
type: array
items:
type: string
format: email
description: Email addresses to CC. For runnable examples, refer to [Email content variants](/api/campaigns/campaign-content-reference#email-content-variants).
bcc_ids:
type: array
items:
type: string
format: email
description: Email addresses to BCC. For runnable examples, refer to [Email content variants](/api/campaigns/campaign-content-reference#email-content-variants).
html_content:
type: string
description: |
The HTML content of the email.
**Optional** if custom_template_id is provided.
example: "
Hello {{UserAttribute['First Name']}}
"
email_editor:
type: string
enum: ['Froala Editor', 'Ace Editor']
description: |
The HTML editor used for the email campaign.
- **Required** if you want to create the campaign using the `Ace Editor`.
- **Optional** if you want to use the default `Froala Editor`.
example: "Ace Editor"
custom_template_id:
type: string
description: |
The ID of a custom email template.
**Optional** if html_content is provided.
When this field is provided, the following fields are not required:
- subject
- preview_text
- sender_name
custom_template_version:
type: integer
description: The version of the custom template.
attachments:
type: array
items:
type: object
properties:
file_type:
type: string
enum: [URL, PERSONALIZED_ATTACHMENT]
url:
type: string
description: |
Attachments to include in the email.
SegmentationDetails:
type: object
description: |
Defines the target audience for the campaign.
For included/excluded filter combinations, filter primitives (`user_attributes`, `actions`, `custom_segments`), and opt-out targeting, refer to [Campaign audience](/api/campaigns/audience-scheduling-delivery-reference#campaign-audience).
properties:
included_filters: { $ref: '#/components/schemas/FilterGroup' }
excluded_filters:
allOf:
- $ref: '#/components/schemas/FilterGroup'
description: |
Filters that exclude users from the campaign audience.
is_all_user_campaign:
type: boolean
description: Whether to include all users in the campaign.
send_campaign_to_opt_out_users:
type: boolean
description: Whether to send the campaign to users who have opted out. For runnable examples, refer to [Campaign audience](/api/campaigns/audience-scheduling-delivery-reference#campaign-audience).
FilterGroup:
type: object
description: |
A group of filters combined with a logical operator.
For detailed segmentation payload and supported fields, refer to [Create Custom Segment](https://developers.moengage.com/hc/en-us/articles/13277936457748).
properties:
filter_operator:
type: string
enum: [and, or]
description: The logical operator to combine filters.
filters:
type: array
items:
oneOf:
- $ref: '#/components/schemas/UserAttributeFilter'
- $ref: '#/components/schemas/ActionFilter'
- $ref: '#/components/schemas/CustomSegmentFilter'
description: |
The list of filters to be combined using the filter operator.
Supported filter types:
- User attributes-based filters
- Action-based filters (with or without attributes)
- Custom segments
UserAttributeFilter:
type: object
title: "User attributes-based filters"
description: Filter based on user attributes.
properties:
filter_type:
type: string
enum: [user_attributes]
data_type:
type: string
enum: [string, double, datetime, bool]
description: The data type of the attribute being filtered.
category:
type: string
description: The category of the attribute (e.g., "Tracked Standard Attribute").
name:
type: string
description: The name of the attribute to filter on (e.g., "uid").
operator:
type: string
description: |
The operator to use in the filter. Allowed values depend on data_type:
- bool: is, exists
- double: in, between, lessThan, greaterThan, exists
- string: in, contains, containsInTheFollowing, startWithInTheFollowing, endsWithInTheFollowing, exists, is
- datetime: inTheLast, on, between, before, after, inTheNext, exists, today
value:
description: The value to filter on (not required for 'exists' operator).
case_sensitive:
type: boolean
description: Whether the filter comparison should be case-sensitive.
negate:
type: boolean
description: Whether to negate the filter condition.
is_dynamic_value:
type: boolean
description: |
When `true`, the filter value is treated as a dynamic expression and resolved at send time rather than evaluated as a literal string.
Set this to `true` for Business Event-triggered campaigns where the filter value references a Business Event attribute, for example, `{{BusinessEventAttribute['season']}}`.
project_name:
type: string
description: |
The name of the project associated with the user attributes.
**Required** if the Portfolio feature is enabled in your workspace.
ActionFilter:
type: object
title: "Action-based filters (with or without attributes)"
description: |
Filter based on user actions/events. Use inside `segmentation_details.included_filters.filters` or `trigger_condition.included_filters.filters`.
properties:
filter_type:
type: string
enum: [actions]
action_name:
type: string
description: The name of the action/event to filter on.
execution:
type: object
properties:
type:
type: string
enum: [atleast, atmost, exactly]
count:
type: integer
executed:
type: boolean
description: Whether the action was executed.
attributes: { $ref: '#/components/schemas/FilterGroup' }
condition:
type: string
description: The condition type. Must be passed as the string "IF".
CustomSegmentFilter:
type: object
title: "Custom segments"
description: Filter using a custom segment.
properties:
filter_type:
type: string
enum: [custom_segments]
name:
type: string
description: The name of the custom segment.
id:
type: string
description: The ID of the custom segment.
SchedulingDetails:
type: object
description: |
Defines when the campaign should be sent.
For per-delivery-type runnable payloads (`ASAP`, `AT_FIXED_TIME`, `SEND_IN_BTS`, `SEND_IN_USER_TIMEZONE`, and `PERIODIC` with `periodic_details`), refer to [Campaign delivery schedule](/api/campaigns/audience-scheduling-delivery-reference#campaign-delivery-schedule).
properties:
delivery_type:
type: string
enum: [ASAP, AT_FIXED_TIME, SEND_IN_BTS, SEND_IN_USER_TIMEZONE]
description: |
When to deliver the campaign.
start_time:
type: string
format: date-time
description: |
The start time for the campaign in ISO 8601 format. Interpreted in the timezone specified by the `timezone` field. If `timezone` is not provided, pass this value in UTC.
Example: "2024-06-21T12:59:00"
expiry_time:
type: string
format: date-time
description: |
The expiry time for the campaign in ISO 8601 format. Interpreted in the timezone specified by the `timezone` field. If `timezone` is not provided, pass this value in UTC.
timezone:
type: string
description: |
IANA timezone string for the campaign schedule (for example, `Asia/Kolkata`). Required when `delivery_type` is `AT_FIXED_TIME` or `SEND_IN_BTS`. Optional for `SEND_IN_USER_TIMEZONE`, where each user's own timezone is used.
example: "Asia/Kolkata"
periodic_details: { $ref: '#/components/schemas/PeriodicDetails' }
bts_details: { $ref: '#/components/schemas/BTSDetails' }
user_timezone_details: { $ref: '#/components/schemas/UserTimezoneDetails' }
geo_fence_timelimit:
type: object
description: |
Defines the delivery time window for location-triggered campaigns. When configured, notifications are delivered only within the specified schedule.
**Applicable for:** `LOCATION_TRIGGERED` campaigns.
properties:
notification_schedule:
type: string
enum: [ALWAYS, LIMITED_TIME]
description: Controls when delivery is permitted. Set to `ALWAYS` to allow delivery at any time, or `LIMITED_TIME` to restrict delivery to the configured time bounds.
timebounds:
type: array
description: |
One or more start and end time windows within which delivery is permitted.
**Required** when `notification_schedule` is `LIMITED_TIME`.
items:
type: object
properties:
start_time:
type: string
format: date-time
description: Start of the delivery window in ISO 8601 format.
example: "2027-06-19T11:02:00"
end_time:
type: string
format: date-time
description: End of the delivery window in ISO 8601 format.
example: "2029-06-20T13:55:00"
PeriodicDetails:
type: object
description: |
Configuration for periodic campaigns.
**Required** for PERIODIC campaigns.
For runnable Daily, Weekly, Monthly (specific dates), and Monthly (first Monday) examples, refer to [Periodic schedules](/api/campaigns/audience-scheduling-delivery-reference#periodic-schedules).
properties:
sending_frequency:
type: string
enum: [DAILY, WEEKLY, MONTHLY]
description: The frequency to send the campaign.
repeat_frequency:
type: integer
description: The repeat frequency of the campaign.
no_of_occurences:
type: integer
description: The number of occurrences of the campaign.
repeat_on_date_of_month:
type: array
items: { type: integer }
description: |
The dates of the month on which the campaign should be repeated.
Example: [5, 25] to send on the 5th and 25th of each month.
repeat_on_days_of_week:
type: array
items:
type: string
enum: [MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY]
description: |
The days of the week on which the campaign should repeat.
repeat_on_days_of_week_for_month:
type: array
items:
type: object
properties:
week_granularity:
type: string
enum: [FIRST, SECOND, THIRD, FOURTH, LAST]
repeat_on_days_of_week:
type: array
items:
type: string
enum: [MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY]
description: |
Configuration for repeating on specific weeks of the month.
BTSDetails:
type: object
description: |
Best Time to Send (BTS) configuration.
BTS selects an optimal send time per user based on historical engagement patterns.
For the field schema and required-when-`SEND_IN_BTS` rule, refer to [Best Time to Send](/api/campaigns/audience-scheduling-delivery-reference#best-time-to-send).
properties:
send_in_bts:
type: boolean
description: Whether to send the campaign at the best time.
if_user_bts_is_not_available:
type: string
description: When to send the campaign if the user's best time is not available.
if_user_bts_outside_time_window:
type: string
description: When to send the campaign if the user's best time is outside the time window.
window_end_time:
type: string
description: The window end time.
example: "6:43 am"
UserTimezoneDetails:
type: object
description: |
Configuration for sending in the user's timezone.
For the field schema and required-when-`SEND_IN_USER_TIMEZONE` rule, refer to [User timezone](/api/campaigns/audience-scheduling-delivery-reference#user-timezone).
properties:
send_in_user_timezone:
type: boolean
description: Whether to send the campaign on a specific date and time within the user's timezone.
send_if_user_timezone_has_passed:
type: boolean
description: Whether to send the campaign if the user's timezone has passed.
PushDeliveryControls:
type: object
description: |
Controls for Push campaign delivery behavior.
For per-delivery-type runnable examples (throttle, event-triggered, device-triggered, location-triggered, queuing), refer to [Push delivery controls](/api/campaigns/audience-scheduling-delivery-reference#push-delivery-controls).
properties:
bypass_dnd:
type: boolean
description: |
Whether to bypass Do Not Disturb settings.
Required for event-triggered campaigns.
campaign_throttle_rpm:
type: integer
description: |
The campaign throttle in requests per minute.
Not applicable for device-triggered, location-triggered, and event-triggered campaigns.
example: 50000
count_for_frequency_capping:
type: boolean
description: Whether to count this campaign for frequency capping.
ignore_frequency_capping:
type: boolean
description: Whether to ignore frequency capping for this campaign.
minimum_delay_between_two_notification_in_hour:
type: integer
description: |
Minimum delay between two notifications in hours.
Applies to event-triggered and device-triggered campaigns.
max_time_to_show_message_of_same_camapign:
type: string
description: |
Maximum duration (in hours) that a message from this campaign will be displayed to a user.
Applicable for device-triggered campaigns.
expiry_time_of_sync_data_in_hour:
type: string
description: |
Duration (in hours) after which synced campaign data will expire if trigger condition is not met.
Applicable for device-triggered campaigns.
send_message_in_offline_mode:
type: boolean
description: |
Whether to store and deliver the message when the device is offline.
Applicable for device-triggered campaigns.
send_limit_value:
type: string
description: |
Maximum number of times a user can receive this campaign within the specified time granularity.
Applicable for location-triggered campaigns.
send_limit_granularity_in_hours:
type: string
description: |
Time window (in hours) during which the send_limit_value is enforced.
Applicable for location-triggered campaigns.
ignore_global_minimum_delay:
type: boolean
description: |
Whether to bypass the global minimum delay setting configured at the workspace level.
When `true`, this campaign ignores the workspace-wide minimum interval between push notifications
and can be delivered to a user regardless of how recently they received another push. Use this
for time-sensitive campaigns (for example, transactional or alert-style messages) where
respecting the global delay would reduce delivery timeliness.
Applies to event-triggered campaigns.
queuing_enabled:
type: boolean
description: |
Enables message queuing for this campaign. When set to `true`, messages that are temporarily blocked by DND, frequency capping, or minimum delay restrictions are held in a queue and delivered as soon as the restriction clears, rather than being dropped.
**Supported delivery types:** `ONE_TIME`, `PERIODIC`, `EVENT_TRIGGERED`, `BUSINESS_EVENT_TRIGGERED`. Not applicable to `DEVICE_TRIGGERED` or `LOCATION_TRIGGERED` campaigns.
**DND interaction:**
- When `bypass_dnd` is `false` (DND respected): messages blocked during a DND window are queued and delivered once the window passes.
- When `bypass_dnd` is `true` (DND ignored): queuing applies to frequency capping and minimum delay blocks only.
**Auto-disabled:** When both `ignore_frequency_capping` and `minimum_delay_between_two_notification_in_hour` are configured to bypass all delivery restrictions, queuing is automatically disabled.
**Queue limits:** Up to 10,000,000 messages for `ONE_TIME`, `PERIODIC`, and `BUSINESS_EVENT_TRIGGERED` campaigns; up to 1,000,000 for `EVENT_TRIGGERED` campaigns.
**Delivery order:** Queued messages are delivered in first-in, first-out (FIFO) order.
queue_duration:
type: integer
minimum: 0
maximum: 48
description: |
The duration in hours during which a queued message will be retried for delivery. Accepted range: `1`–`48` hours. Set to `0` when `queuing_enabled` is `false`.
If a user does not become eligible for delivery within the configured window, the message is dropped and the outcome is recorded in campaign analytics.
For active `PERIODIC` and triggered campaigns, changes to this value apply only to messages queued after the update. Messages already in the queue retain the original duration.
EmailDeliveryControls:
type: object
description: |
Controls for Email campaign delivery behavior.
For runnable examples, refer to [Email delivery controls](/api/campaigns/audience-scheduling-delivery-reference#email-delivery-controls).
properties:
bypass_dnd:
type: boolean
description: Whether to bypass Do Not Disturb settings.
campaign_throttle_rpm:
type: integer
description: The campaign throttle in requests per minute.
example: 2000
count_for_frequency_capping:
type: boolean
description: Whether to count this campaign for frequency capping.
ignore_frequency_capping:
type: boolean
description: Whether to ignore frequency capping for this campaign.
minimum_delay_between_two_notification_in_hour:
type: integer
description: Minimum delay between two notifications in hours.
AdvancedDetails:
type: object
description: |
Advanced Push delivery settings, including notification expiration and per-platform priority.
For runnable iOS APNS priority and Android priority examples, refer to [Advanced Push settings](/api/campaigns/audience-scheduling-delivery-reference#advanced-push-settings).
properties:
expiration_settings:
type: object
properties:
expire_notification_after_value:
type: integer
description: The numeric value for the notification expiration time.
expire_notification_after_type:
type: string
enum: [HOUR, DAY]
description: The time unit for notification expiration.
remove_from_inbox_after_value:
type: integer
description: The numeric value for when to remove the message from the inbox.
remove_from_inbox_after_type:
type: string
enum: [DAY]
description: The time unit for removing the message from the inbox.
platform_level_priority:
type: object
properties:
android_specific_priority:
type: object
properties:
send_with_priority:
type: boolean
description: Whether to send with priority.
ios_specific_priority:
type: object
properties:
apns_priority:
type: string
enum: ["1", "5", "10"]
description: The priority of notification delivery for APNS.
interruption_level:
type: string
enum: [PASSIVE, ACTIVE, TIME_SENSITIVE, CRITICAL]
description: The interruption level for iOS notifications.
relevance_score:
type: number
enum: [0, 0.5, 1]
description: The relevance score for iOS notifications.
ConversionGoalDetails:
type: object
description: |
Configuration for tracking campaign conversion goals.
For runnable single-goal and multi-goal examples, refer to [Conversion goal tracking](/api/campaigns/audience-scheduling-delivery-reference#conversion-goal-tracking).
properties:
attribution_window_in_hours:
type: integer
description: The attribution window in hours.
example: 36
goals:
type: array
items: { $ref: '#/components/schemas/Goal' }
description: List of conversion goals to track.
Goal:
type: object
description: A single conversion goal configuration.
properties:
goal_name:
type: string
description: The name of the goal.
example: "Goal 1"
goal_event_name:
type: string
description: The event name associated with this goal.
goal_event_attribute: { $ref: '#/components/schemas/GoalEventAttribute' }
is_primary_goal:
type: boolean
description: Whether this is the primary goal.
revenue_attribute:
type: string
description: The revenue attribute to track.
revenue_currency:
type: string
description: The currency for revenue tracking.
GoalEventAttribute:
type: object
description: Attributes associated with the conversion goal event.
properties:
name:
type: string
description: The name of the goal event attribute.
condition:
type: string
description: The condition used while creating the goal (e.g., "is", "contains", "between").
data_type:
type: string
enum: [STRING, DOUBLE, BOOL, NUMBER, GEOPOINT, DATETIME, ARRAY_DOUBLE, ARRAY_STRING, OBJECT, ARRAY_OBJECT]
description: The data type of the attribute.
value:
type: string
description: |
The value of the goal event attribute.
Supported data types: STRING, DOUBLE, BOOL, NUMBER, GEOPOINT, DATETIME, ARRAY_DOUBLE, ARRAY_STRING.
value1:
type: string
description: |
A secondary value, used for conditions like 'between'.
Supported data types: STRING, DOUBLE, BOOL, NUMBER, GEOPOINT, DATETIME, ARRAY_DOUBLE, ARRAY_STRING.
negate:
type: boolean
description: Whether to negate the filter condition.
value_type:
type: string
description: The type of value being filtered.
array_filter_type:
type: string
description: The logical filter type for array attributes.
filters:
type: array
items: { type: object }
description: A list of sub-filters used when data_type is OBJECT or ARRAY_OBJECT.
is_case_sensitive:
type: boolean
description: Whether the goal event attribute is case-sensitive.
ControlGroupDetails:
type: object
description: |
Configuration for control groups.
For runnable campaign-control-group and global-control-group examples, refer to [Control groups](/api/campaigns/audience-scheduling-delivery-reference#control-groups).
properties:
is_campaign_control_group_enabled:
type: boolean
description: Whether the campaign control group is enabled.
campaign_control_group_percentage:
type: integer
minimum: 0
maximum: 100
description: |
The percentage of users added to the exclusion list.
**Required** if is_campaign_control_group_enabled is true.
is_global_control_group_enabled:
type: boolean
description: |
Whether the global control group is enabled.
UTMParams:
type: object
description: |
UTM parameters for tracking campaign performance. The five standard keys (`utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, `utm_content`) are explicitly defined.
**Custom UTM parameters:** Up to 5 additional custom parameters can be passed as separate keys directly inside the `utm_params` object. Custom keys accept arbitrary names — the `utm_` prefix is a convention, not a requirement (for example, `utm_cust` or `campaign_source` are both accepted).
For runnable examples, refer to [UTM parameters](/api/campaigns/audience-scheduling-delivery-reference#utm-parameters).
properties:
utm_source:
type: string
description: |
The source of the traffic (for example, YouTube, Instagram, Google).
**Required** when using UTM parameters.
example: "{{utm_source}}"
utm_medium:
type: string
description: |
The channel type (for example, Push, SMS, Email).
**Required** when using UTM parameters.
example: "{{utm_medium}}"
utm_campaign:
type: string
description: The name of the campaign (for example, Newyear, Bigbillionday).
example: "{{utm_campaign}}"
utm_term:
type: string
description: Search terms for paid traffic (for example, Mobile+sale).
utm_content:
type: string
description: The content element that differentiates links (for example, banner, video).
utm_custom:
type: string
description: |
A single custom UTM parameter value. For multiple custom parameters, pass them as
separate top-level keys inside the `utm_params` object using arbitrary `utm_`-prefixed
names (for example, `utm_cust`, `utm_c1ust`, `utm_c2ust`). A maximum of 5 custom
parameters is supported in total.
additionalProperties:
type: string
description: |
Arbitrary custom UTM parameters with `utm_`-prefixed key names (for example, `utm_cust`,
`utm_c1ust`). Up to 5 custom parameters are supported in total across all custom keys.
Connector:
type: object
description: |
Email connector configuration for sending email campaigns. Required for inline Email test requests and before an Email campaign can be published or sent for testing. Not required at draft create time — it can be added later via `PATCH`. For runnable examples, refer to [Email delivery connector](/api/campaigns/campaign-content-reference#email-delivery-connector).
required: [connector_type, connector_name]
properties:
connector_type:
type: string
enum: [SENDGRID, AMAZON_SES, SPARKPOST, MANDRILL, CUSTOM_SMTP, CUSTOM_API, NETCORE]
description: |
The email service provider for this campaign. Must match a connector configured in your MoEngage workspace. Accepted values: `SENDGRID`, `AMAZON_SES`, `SPARKPOST`, `MANDRILL`, `CUSTOM_SMTP`, `CUSTOM_API`, `NETCORE`. To find which connectors are active, go to **Settings** > **Email** > **Connectors** in the MoEngage dashboard.
connector_name:
type: string
description: The name of the connector configuration as configured in your MoEngage workspace.
CampaignAudienceLimit:
type: object
description: |
Configuration for capping the number of users a campaign can reach (max-send).
Campaign Audience Limit (also called max-send) caps how many users a single campaign can reach. Use it to control reach on high-volume campaigns and protect users from over-messaging. The cap can apply across the campaign's full lifetime (`frequency: TOTAL`) or per send instance (`frequency: INSTANCE`).
For runnable `TOTAL` (lifetime cap), `INSTANCE` (per-send cap, Periodic Push only), and disabled-cap examples, refer to [Campaign audience cap](/api/campaigns/audience-scheduling-delivery-reference#campaign-audience-cap).
**Supported channels:** Email, Push.
**Supported delivery types:**
- All delivery types support `frequency: TOTAL` (lifetime cap).
- `frequency: INSTANCE` (per-send cap) is supported only for **Periodic Push** campaigns.
- `campaign_audience_limit` is not supported for `BROADCAST_LIVE_ACTIVITY`.
**Flag-gated feature:** This feature is not enabled by default for any workspace and requires
explicit activation by your MoEngage account team. If you include `campaign_audience_limit` in
a request on a workspace where the flag has not been enabled, the API returns a `400` with the
following error body:
```json
{
"error": {
"code": "VALIDATION_FAILED",
"message": "Campaign Audience Limit feature is not enabled for this db",
"target": "campaign_audience_limit",
"details": [
{
"target": "campaign_audience_limit",
"message": "Campaign Audience Limit feature is not enabled for this db"
}
]
},
"response_id": "{{response_id}}"
}
```
When `is_campaign_audience_limit_enabled` is `true`, the fields `metric`, `frequency`, and
`limit` are all required. When set to `false`, those three fields must not be provided.
For `ONE_TIME` campaigns, only `limit` and `is_campaign_audience_limit_enabled` are supported. Do not pass `metric` or `frequency`, they are only valid for `PERIODIC` and `EVENT_TRIGGERED` campaigns.
Passing them for a ONE_TIME campaign causes the validate API to fail.
properties:
is_campaign_audience_limit_enabled:
type: boolean
description: |
Whether the campaign audience limit is active. Set to `true` to enforce the cap; `false` to disable.
When `true`, `metric`, `frequency`, and `limit` are all required.
When `false`, `metric`, `frequency`, and `limit` must not be provided.
metric:
type: string
description: |
The type of send event counted toward the limit. Must be uppercase.
**Required** when `is_campaign_audience_limit_enabled` is `true`.
enum: [SENT]
example: "SENT"
frequency:
type: string
description: |
The window over which the limit is applied. Must be uppercase.
- `TOTAL` - applies the cap across the full lifetime of the campaign. Supported for all delivery types on both Email and Push.
- `INSTANCE` - applies the cap per campaign instance (for example, per periodic send). **Valid only for Push `PERIODIC` campaigns.** For all other delivery types, use `TOTAL`.
**Required** when `is_campaign_audience_limit_enabled` is `true`.
enum: [TOTAL, INSTANCE]
example: "TOTAL"
limit:
type: integer
minimum: 1
maximum: 9999999999
description: |
The maximum number of users who can receive this campaign (or per instance, when
`frequency` is `INSTANCE`). Must be between 1 and 9,999,999,999.
**Required** when `is_campaign_audience_limit_enabled` is `true`.
example: 100000
CampaignDetailsResponse:
type: object
description: |
Detailed information about a campaign returned by GET `/v5/campaigns/{campaign_id}` and
POST `/v5/campaigns/search`.
**Identifier change from V1 to V5:**
- In V1, the campaign identifier was returned as `campaign_id`. In V5, it is returned as `id`.
- The legacy `campaign_id` field may also be present alongside `id` for backward compatibility, but `id` is the canonical V5 identifier.
**V1 fields preserved in V5 under the same names:** `created_by`, `updated_by`, `created_at`, `updated_at`, `sent_time`, `flow_id`, `flow_name`, `parent_id`, `connector`, `utm_params`, `campaign_audience_limit`.
properties:
id:
type: string
description: |
The unique document identifier for this campaign revision.
In V1, this field was `campaign_id`. In V5, it is `id`.
example: "64a1b2c3d4e5f6a7b8c9d0e1"
campaign_id:
type: string
description: |
The canonical campaign identifier shared across all versions of the campaign when
campaign versioning is enabled. In non-versioned workspaces, `campaign_id` equals `id`.
example: "camp_abc123xyz"
version_number:
type: integer
description: |
Monotonic version index for this campaign document when campaign versioning is enabled. Publishing edits to a previously published campaign creates a new document with a higher `version_number`. `campaign_id` is the canonical identifier shared across versions; `id` is unique per document.
status:
type: string
enum: [DRAFT, ACTIVE, SCHEDULED, PAUSED, SENT, SENDING, STOPPED, ARCHIVED]
description: The current status of the campaign.
channel:
type: string
enum: [PUSH, EMAIL, SMS]
description: The communication channel.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED, BROADCAST_LIVE_ACTIVITY]
description: The delivery type of the campaign.
created_by:
type: string
format: email
description: The email ID of the user who created the campaign.
updated_by:
type: string
format: email
description: The email ID of the user who last updated the campaign.
created_at:
type: string
description: The timestamp when the campaign was created, in UTC.
example: "2024-07-04 08:00:54.847000"
updated_at:
type: string
description: The timestamp when the campaign was last updated, in UTC.
sent_time:
type: string
description: The timestamp when the campaign was sent, in UTC.
example: "2024-07-04 20:32:00"
flow_id:
type: string
description: |
The flow ID (only for flow campaigns).
Only applicable when `include_child_campaigns` is true.
flow_name:
type: string
description: |
The flow name (only for flow campaigns).
Only applicable when `include_child_campaigns` is true.
parent_id:
type: string
description: |
The campaign ID of the parent campaign.
Only applicable for periodic child campaigns when `include_child_campaigns` is true.
basic_details:
description: |
Basic campaign settings - name, tags, team, platform targets, and channel-specific
identifiers. Structure varies by channel:
- **Push:** See `PushBasicDetailsV5` schema (name, platforms, tags, team, geofences, etc.)
- **Email:** See `EmailBasicDetailsV5` schema (name, content_type, subscription_category, user_attribute_identifier, etc.)
- **SMS:** connector, sender name, and similar fields.
oneOf:
- $ref: '#/components/schemas/PushBasicDetailsV5'
- $ref: '#/components/schemas/EmailBasicDetailsV5'
campaign_content:
description: |
The full campaign content payload including locales and A/B test variations.
Structure varies by channel:
- **Push:** See `PushCampaignContent` schema.
- **Email:** See `EmailCampaignContent` schema.
oneOf:
- $ref: '#/components/schemas/PushCampaignContent'
- $ref: '#/components/schemas/EmailCampaignContent'
trigger_condition:
description: |
Trigger condition for event-triggered campaigns. Structure varies by channel:
- **Push:** See `PushTriggerCondition` schema (supports INTELLIGENT_DELAY).
- **Email:** See `EmailTriggerCondition` schema.
oneOf:
- $ref: '#/components/schemas/PushTriggerCondition'
- $ref: '#/components/schemas/EmailTriggerCondition'
segmentation_details: { $ref: '#/components/schemas/SegmentationDetails' }
scheduling_details:
description: |
Scheduling configuration as resolved on the campaign. The response is a normalized, read-only view and can include fields that are not part of the `SchedulingDetails` request schema:
- `delivery_type` may be returned as `SCHEDULED` (a resolved response value, not one of the request enum values).
- `schedule_time` holds the resolved send time and corresponds to the request-side `start_time`.
- `time_zone` holds the resolved IANA time zone the schedule is interpreted in.
Treat these as response-only fields. Use the `SchedulingDetails` request schema when constructing create or update payloads.
allOf:
- $ref: '#/components/schemas/SchedulingDetails'
delivery_controls:
description: |
Delivery control settings. Structure varies by channel:
- **Push:** See `PushDeliveryControls` schema (bypass_dnd, campaign_throttle_rpm, ignore_frequency_capping, etc.)
- **Email:** See `EmailDeliveryControls` schema.
oneOf:
- $ref: '#/components/schemas/PushDeliveryControls'
- $ref: '#/components/schemas/EmailDeliveryControls'
advanced:
description: Advanced campaign settings (for Push campaigns). See the `AdvancedDetails` schema for child properties such as `expiration_settings` and `platform_level_priority`.
allOf:
- $ref: '#/components/schemas/AdvancedDetails'
conversion_goal_details: { $ref: '#/components/schemas/ConversionGoalDetails' }
control_group_details: { $ref: '#/components/schemas/ControlGroupDetails' }
utm_params: { $ref: '#/components/schemas/UTMParams' }
connector:
type: object
description: |
Connector configuration (for Email and SMS campaigns).
properties:
connector_type:
type: string
example: "SENDGRID"
connector_name:
type: string
example: "default"
sender_name:
type: string
description: |
The sender name configured for the campaign.
Only applicable for SMS campaigns.
campaign_audience_limit: { $ref: '#/components/schemas/CampaignAudienceLimit' }
CampaignMetaResponseV5:
type: object
description: |
Campaign metadata including basic information and reachability details.
**V1 compatibility:**
- All field names are preserved from the V1 Get Campaign Meta response: `campaign_id`, `campaign_name`, `campaign_status`, `campaign_delivery_type`, `campaign_team`, `campaign_tags`, `campaign_start_time`.
- No field has been renamed in V5.
- V5 adds one new field: `version_number` (present only when campaign versioning is enabled).
properties:
campaign_id:
type: string
description: The unique ID of the campaign.
example: "camp_abc123xyz"
version_number:
type: integer
description: |
Monotonic version index for this campaign document when campaign versioning is enabled. `campaign_id` is the canonical identifier across versions.
channel:
type: string
enum: [EMAIL, PUSH, SMS, WHATSAPP, FACEBOOK, 'GOOGLE ADS', CONNECTORS]
description: The communication channel.
platform:
type: array
items:
type: string
enum: [ANDROID, IOS, WEB]
description: The platform types supported for the campaign (applicable for Push).
created_by:
type: string
format: email
description: The email ID of the user who created the campaign.
campaign_delivery_type:
type: string
enum: [ONE_TIME, PERIODIC, EVENT_TRIGGERED, BUSINESS_EVENT_TRIGGERED, DEVICE_TRIGGERED, LOCATION_TRIGGERED, BROADCAST_LIVE_ACTIVITY]
description: The delivery type of the campaign.
campaign_name:
type: string
description: The name of the campaign.
example: "Summer Sale Campaign"
campaign_team:
type: string
description: The team name associated with the campaign.
campaign_tags:
type: array
items: { type: string }
description: Tags associated with the campaign.
campaign_status:
type: string
enum: [DRAFT, SCHEDULED, ACTIVE, PAUSED, SENT, SENDING, STOPPED, ARCHIVED]
description: The current status of the campaign.
campaign_start_time:
type: string
format: date-time
description: The start time of the campaign in ISO 8601 format. This value is returned in UTC.
example: "2024-11-28T12:18:00"
parent_campaign_id:
type: string
description: |
The `id` (24-character ObjectId) of the parent campaign.
Only shown if the requested `id` belongs to a child campaign and `include_child_campaigns` is true.
total_child_campaigns:
type: integer
description: |
The number of child campaigns.
Only shown if the campaign_id belongs to a parent campaign. Only applicable for periodic campaigns.
rejection_comment:
type: string
description: |
The reason a campaign was rejected during review.
Only present when the campaign's current status is `DRAFT` after a rejection.
reachability_details:
type: object
nullable: true
description: |
Reachability information for the campaign.
**Availability:** Only populated for **scheduled** campaigns of these delivery types:
- One-time scheduled campaigns
- Business event-triggered campaigns
- Event-triggered campaigns
For all other campaign types (periodic, device-triggered, location-triggered, etc.), this field is `null`.
Reachability is an estimated value calculated once daily and cached for 24 hours.
Multiple API calls within the same day return the cached value. The count may vary over
time as users install or uninstall the app, or change their subscription status.
properties:
count:
type: integer
description: The estimated number of users the scheduled campaign will reach.
example: 18182
last_updated_time:
type: string
format: date-time
description: The timestamp when reachability was last calculated, in ISO 8601 format. This value is returned in UTC.
example: "2024-11-27T09:05:42.661000"
V5ValidateResponse:
type: object
description: |
- When `valid` is `true`, only `valid` is returned.
- When `valid` is `false`, `errors` lists one or more field-level issues found during publish-time validation (`DRAFT_PUBLISH`).
properties:
valid:
type: boolean
description: "`true` if the campaign passes all publish-time validation checks. `false` if one or more checks fail."
example: false
errors:
type: array
description: |
Present only when `valid` is `false`. Each item describes a single validation failure. Multiple errors can be returned, and more than one error can reference the same field.
items:
type: object
properties:
field:
type: string
description: |
Dot-separated JSON path to the field that failed validation, relative to the campaign document root (for example, `campaign_content.content.push.android.basic_details.title` or `scheduling_details`).
example: "campaign_content.content.push.android.basic_details.title"
issue:
type: string
description: Human-readable description of the validation failure for this field. The value is free-form and may vary by channel, delivery type, and component.
example: "title is required"
CampaignDraftCreatedData:
type: object
required: [id, status]
description: Payload returned when a draft is successfully created.
properties:
id:
type: string
description: Raw 24-character campaign ObjectId.
example: "64a1b2c3d4e5f6a7b8c9d0e1"
status:
type: string
enum: [DRAFT]
description: Created campaigns are always returned as `DRAFT`.
CampaignPatchAcceptedData:
type: object
required: [id]
description: >-
Returned after a successful component PATCH.
properties:
id:
type: string
description: Raw 24-character campaign ObjectId.
example: "64a1b2c3d4e5f6a7b8c9d0e1"
CampaignStatusTransitionData:
type: object
required: [id, action]
description: Returned after a successful status transition on a published campaign.
properties:
id:
type: string
description: Raw 24-character campaign ObjectId.
example: "64a1b2c3d4e5f6a7b8c9d0e1"
action:
type: string
description: The action that was applied (matches the requested action).
enum: [STOP, PAUSE, RESUME]
CampaignSearchResponseData:
type: object
required: [campaigns]
description: Search and meta list endpoints wrap rows under `data.campaigns`.
properties:
campaigns:
type: array
items: { $ref: '#/components/schemas/CampaignDetailsResponse' }
CampaignMetaListResponseData:
type: object
description: |
The response does not include a `total_count` field. To determine whether you have reached the last page, check whether the number of items returned is less than the `limit` you requested. If `campaigns` contains fewer items than `limit`, you have retrieved all results.
required: [campaigns]
properties:
campaigns:
type: array
items: { $ref: '#/components/schemas/CampaignMetaResponseV5' }
TestCampaignResultData:
type: object
description: |
Result of a test send. `data` maps composite keys to per-send status objects. `message` summarizes the overall operation.
properties:
data:
type: object
description: |
Each key is a composite string in the format `{PLATFORM}_{locale}_{variation}` identifying a single test send. For example:
- `ANDROID_default_variation_1` - Android platform, default locale, variation 1.
- `IOS_en_control` - iOS platform, English locale, control variation.
Key components:
- **PLATFORM** - One of `ANDROID`, `IOS`, or `WEB`. For channels that have no platform dimension (such as Email), the channel name is used in this position instead — for example, `EMAIL_default_variation_1`.
- **locale** - The locale name (for example, `en`, `fr`). Defaults to `default` if no locale is configured on the campaign.
- **variation** - The variation name (for example, `variation_1`, `control`). Defaults to `variation_1` if no A/B test is configured.
When you specify `platform`, `locale_name`, or `variation` in `test_campaign_meta`, only the matching key appears in the response.
additionalProperties:
type: object
properties:
status:
type: string
enum: [SENT, FAILED]
description: Delivery status for this platform-locale-variation combination.
failure_reason:
type: string
description: Present only when `status` is `FAILED`. Describes why the test send failed for this combination.
message:
type: string
description: Human-readable summary of the test send operation.
example: "Test campaign processed"
responses:
V5ValidationError:
description: Request failed schema or component validation.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-101"
error:
code: VALIDATION_FAILED
message: "One or more fields failed validation."
request_id: "req-push-001"
details:
- target: "campaign_delivery_type"
message: "campaign_delivery_type value is required."
V5Unauthorized:
description: Authentication failure.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-101"
error:
code: UNAUTHORIZED
message: "Invalid or missing credentials."
details: []
V5Forbidden:
description: The authenticated caller does not have permission to perform this operation.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-450"
error:
code: FORBIDDEN
message: "Caller does not have permission to perform this operation."
details: []
V5BadRequest:
description: Wrong state for the requested operation (for example, PATCH a non-draft campaign, or an Idempotency-Key reused with a different body).
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-301"
error:
code: BAD_REQUEST
message: "Campaign is not in DRAFT state and cannot be patched."
details: []
V5UnprocessableEntity:
description: |
Body is well-formed but cannot be acted on (e.g. validation failure or an invalid status action).
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-601"
error:
code: UNPROCESSABLE_ENTITY
message: "Draft cannot be published; validation failed."
details:
- target: "campaign_content.content.push.android.basic_details.title"
message: "title is required"
V5RateLimited:
description: Per-app rate limit exceeded. Retry after the window indicated in `Retry-After` (seconds).
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-101"
error:
code: RATE_LIMITED
message: "Rate limit exceeded for app key."
details: []
V5InternalError:
description: Unhandled server-side failure.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-101"
error:
code: INTERNAL_ERROR
message: "Internal server error."
details: []
paths:
/v5/campaigns:
post:
operationId: create_draft_campaign_v5
summary: Create Campaign Draft (V5)
description: |
Creates a Push or Email campaign draft. Content, audience, and delivery settings can be included at the time of creation, or added later via `PATCH /v5/campaigns/{campaign_id}`.
x-mint:
content: |
**Component reference pages:**
- For the full schema of `basic_details` and `campaign_content` per channel, platform, and template type :
- Android (`BASIC` / `STYLIZED_BASIC` / `SIMPLE_IMAGE_CAROUSEL` / `IMAGE_BANNER_WITH_TEXT` / `TIMER` / `TIMER_WITH_PROGRESS_BAR` / `Custom`)
- iOS (`BASIC` / `STYLIZED_BASIC` / `SIMPLE_IMAGE_CAROUSEL` / `Custom`)
- Web `BASIC`
- Email (`html_content` and `custom_template_id`), see [Campaign content reference](/api/campaigns/campaign-content-reference).
- For the full schema of `trigger_condition`, `segmentation_details`, `scheduling_details`, `delivery_controls`, `conversion_goal_details`, `control_group_details`, `utm_params`, `campaign_audience_limit`, `advanced`, and `geofences`, see [Audience and delivery reference](/api/campaigns/audience-scheduling-delivery-reference).
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Create campaign per second | The total number of create campaign operations per second per client allowed is 5. |
| Create campaign per minute | The total number of create campaign operations per minute per client allowed is 25. |
| Create campaign per hour | The total number of create campaign operations per hour per client allowed is 100. |
### Campaign Creation Limits
You can create 5 campaigns per minute, 25 campaigns per hour, and 100 campaigns per day.
**Notes**
* Higher limit (Total Calls): The system permits a higher volume of total API calls (for example, 120 calls) to accommodate potential failures or retries.
* Minimum limit (Campaign Creation Limits): The system maintains a stricter quota for actual successful creations (100 campaigns per day).
Example: If a client submits 120 requests and 20 fail, they successfully generate exactly 100 campaigns.
Because the system applies the most restrictive threshold, the 100 successful operations trigger the quota limit, and the system issues a rate limit breach warning regardless of the total API calls made.
* Breaching the limits will reject the request.
* Per-hour and per-day limits use a rolling window of the last 1 hour and last 24 hours respectively.
tags:
- Create Campaigns
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- $ref: '#/components/parameters/Idempotency-Key-Required'
requestBody:
description: >-
Campaign payload. Required top-level fields are `channel`, `campaign_delivery_type`, and `created_by`.
Optional sections (`basic_details`, `campaign_content`, audience, scheduling, and so on) can be omitted or supplied in full.
**Note:** Use the tabs below to select your campaign type. The schema adapts based on the selected channel.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/CampaignCreateV5Request'
examples:
push_one_time:
summary: Push - ONE_TIME
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
notification_channel: "{{notification_channel}}"
title: "{{title}}"
message: "{{message}}"
default_click_action: "DEEPLINKING"
default_click_action_value: "{{deep_link_url}}"
scheduling_details:
delivery_type: "ASAP"
push_periodic:
summary: Push - PERIODIC
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "PERIODIC"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
- "IOS"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
periodic_details:
sending_frequency: "WEEKLY"
repeat_frequency: 1
repeat_on_days_of_week:
- "MONDAY"
email_one_time:
summary: Email - ONE_TIME
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "PROMOTIONAL"
user_attribute_identifier: "Email (Standard)"
subscription_category: "{{subscription_category}}"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
email_editor: "Froala Editor"
scheduling_details:
delivery_type: "ASAP"
email_event_triggered_delay:
summary: Email - EVENT_TRIGGERED (with delay)
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "EVENT_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "TRANSACTIONAL"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
trigger_condition:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "{{action_name}}"
execution:
type: "atleast"
count: 1
executed: true
condition: "IF"
trigger_delay_type: "DELAY"
trigger_delay_value: 1
trigger_delay_granularity: "HOURS"
trigger_relation: "AFTER"
trigger_attr: "If Action"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_address}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
expiry_time: "{{expiry_time}}"
push_event_triggered:
summary: Push - EVENT_TRIGGERED
value:
request_id: "a1b2c3d4-e5f6-7890-abcd-ef1234567890"
channel: "PUSH"
campaign_delivery_type: "EVENT_TRIGGERED"
created_by: "marketer@example.com"
basic_details:
name: "Cart Abandonment - Push"
platforms:
- "ANDROID"
- "IOS"
trigger_condition:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "cart_abandoned"
execution:
type: "atleast"
count: 1
executed: true
trigger_delay_type: "DELAY"
trigger_delay_value: 1
trigger_delay_granularity: "HOURS"
trigger_relation: "AFTER"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "Items in your cart"
message: "You left something behind. Complete your purchase before it sells out."
default_click_action: "DEEPLINKING"
default_click_action_value: "myapp://cart"
ios:
template_type: "BASIC"
basic_details:
title: "Items in your cart"
message: "You left something behind. Complete your purchase before it sells out."
default_click_action: "DEEPLINKING"
default_click_action_value: "myapp://cart"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "2026-07-01T00:00:00"
expiry_time: "2026-12-31T23:59:59"
delivery_controls:
bypass_dnd: false
minimum_delay_between_two_notification_in_hour: 24
ignore_global_minimum_delay: false
push_business_event_triggered:
summary: Push - BUSINESS_EVENT_TRIGGERED
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "BUSINESS_EVENT_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
business_event: "{{business_event_name}}"
platforms:
- "ANDROID"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
expiry_time: "{{expiry_time}}"
push_device_triggered:
summary: Push - DEVICE_TRIGGERED
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "DEVICE_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
trigger_condition:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "{{device_trigger_event_name}}"
execution:
type: "atleast"
count: 1
executed: true
trigger_delay_type: "ASAP"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
delivery_controls:
max_time_to_show_message_of_same_camapign: "{{max_display_hours}}"
expiry_time_of_sync_data_in_hour: "{{sync_expiry_hours}}"
send_message_in_offline_mode: true
push_location_triggered:
summary: Push - LOCATION_TRIGGERED
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "LOCATION_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
- "IOS"
geofences:
name: "{{geofence_name}}"
latitude: "{{latitude}}"
longitude: "{{longitude}}"
radius: "{{radius_meters}}"
response_time_value: "5"
response_time_granularity: "MINUTES"
triggered_at: "ENTRY"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
delivery_controls:
send_limit_value: "{{max_sends_per_user}}"
send_limit_granularity_in_hours: "{{send_limit_window_hours}}"
email_one_time_promotional:
summary: Email - ONE_TIME promotional
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "PROMOTIONAL"
user_attribute_identifier: "Email (Standard)"
subscription_category: "{{subscription_category}}"
connector:
connector_type: "SENDGRID"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "ASAP"
email_one_time_transactional:
summary: Email - ONE_TIME transactional
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "TRANSACTIONAL"
user_attribute_identifier: "Email (Standard)"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "ASAP"
email_periodic:
summary: Email - PERIODIC
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "PERIODIC"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "PROMOTIONAL"
subscription_category: "{{subscription_category}}"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
periodic_details:
sending_frequency: "WEEKLY"
repeat_frequency: 1
repeat_on_days_of_week:
- "TUESDAY"
email_event_triggered:
summary: Email - EVENT_TRIGGERED
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "EVENT_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "TRANSACTIONAL"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
trigger_condition:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "{{action_name}}"
execution:
type: "atleast"
count: 1
executed: true
trigger_delay_type: "ASAP"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_address}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
expiry_time: "{{expiry_time}}"
email_business_event_triggered:
summary: Email - BUSINESS_EVENT_TRIGGERED
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "BUSINESS_EVENT_TRIGGERED"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
business_event: "{{business_event_name}}"
content_type: "TRANSACTIONAL"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
expiry_time: "{{expiry_time}}"
push_web_one_time:
summary: Push - Web ONE_TIME
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "WEB"
campaign_content:
content:
push:
web:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
redirect_url: "{{redirect_url}}"
image_url: "{{image_url}}"
buttons:
- title: "{{button_label}}"
url: "{{button_url}}"
scheduling_details:
delivery_type: "ASAP"
push_multi_locale_ab_variation:
summary: Push - Multi-locale with A/B variation
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "ONE_TIME"
created_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
campaign_content:
locales:
- "es-ES"
variation_details:
distribution_type: "MANUAL"
no_of_variations: 2
manual_distribution_percentage:
variation_1: 50
variation_2: 50
content:
default:
variation_1:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title_v1}}"
message: "{{message_v1}}"
variation_2:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title_v2}}"
message: "{{message_v2}}"
es-ES:
variation_1:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title_es_v1}}"
message: "{{message_es_v1}}"
variation_2:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title_es_v2}}"
message: "{{message_es_v2}}"
scheduling_details:
delivery_type: "ASAP"
responses:
'201':
description: Draft created
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignDraftCreatedData' }
example:
response_id: "abc-101"
type: "campaign"
data:
id: "64a1b2c3d4e5f6a7b8c9d0e1"
status: "DRAFT"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'429':
$ref: '#/components/responses/V5RateLimited'
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/{campaign_id}:
get:
operationId: get_single_campaign_v5
summary: Get Campaign (V5)
description: |
Returns the full configuration and current status of a single campaign by its ID.
x-mint:
content: |
**SMS campaigns:** SMS campaigns are returned by this endpoint; the response `channel` field will be `SMS`. The `connector` and `sender_name` fields carry SMS-specific details. SMS campaigns can be retrieved but must be created and managed through the MoEngage dashboard or V1 APIs in the interim.
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Get campaign per second | The total number of get campaign requests per second per client allowed is 10. |
| Get campaign per minute | The total number of get campaign requests per minute per client allowed is 100. |
| Get campaign per hour | The total number of get campaign requests per hour per client allowed is 6000. |
**Notes**
* Breaching the limits will reject the request.
* Per-hour limits use a rolling window of the last 1 hour.
x-codeSamples:
- lang: Shell
label: Get campaign by ID (cURL)
source: |
curl -X GET 'https://api-{dc}.moengage.com/v5/campaigns/{{campaign_id}}' \
-H 'Authorization: Basic {{auth_token}}' \
-H 'MOE-APPKEY: {{workspace_id}}' \
-H 'X-MOE-Request-Id: {{request_id}}'
- lang: Shell
label: Get an SMS campaign (cURL)
source: |
curl -X GET 'https://api-{dc}.moengage.com/v5/campaigns/{{sms_campaign_id}}' \
-H 'Authorization: Basic {{auth_token}}' \
-H 'MOE-APPKEY: {{workspace_id}}' \
-H 'X-MOE-Request-Id: {{request_id}}'
tags:
- Get Campaign Details
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- name: campaign_id
in: path
required: true
description: Raw 24-char ObjectId of the campaign to retrieve.
schema:
type: string
examples:
get_campaign_by_id:
summary: Get campaign by ID
value: "{{campaign_id}}"
get_sms_campaign:
summary: Get an SMS campaign
value: "{{sms_campaign_id}}"
responses:
'200':
description: Campaign details retrieved successfully.
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignDetailsResponse' }
examples:
scheduled_push_campaign:
summary: Scheduled one-time Push campaign (Android + iOS)
value:
response_id: "abc-100"
type: "campaign"
data:
id: "64a1b2c3d4e5f6a7b8c9d0e1"
campaign_id: "64a1b2c3d4e5f6a7b8c9d0e1"
status: "SCHEDULED"
channel: "PUSH"
campaign_delivery_type: "ONE_TIME"
created_by: "marketer@example.com"
updated_by: "marketer@example.com"
created_at: "2024-07-04 08:00:54.847000"
updated_at: "2024-07-04 09:15:00.000000"
basic_details:
name: "Summer Sale Push"
platforms: ["ANDROID", "IOS"]
tags: ["promotional", "seasonal"]
team: "Growth Team"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "Summer Sale — Up to 50% off"
message: "Shop now before the sale ends."
default_click_action: "DEEPLINKING"
default_click_action_value: "https://example.com/sale"
ios:
template_type: "BASIC"
basic_details:
title: "Summer Sale — Up to 50% off"
message: "Shop now before the sale ends."
default_click_action: "DEEPLINKING"
default_click_action_value: "https://example.com/sale"
scheduling_details:
delivery_type: "SCHEDULED"
schedule_time: "2024-11-28T12:00:00"
time_zone: "UTC"
segmentation_details:
included_filters:
filter_operator: "and"
filters:
- filter_type: "custom_segments"
name: "segment"
id: "seg_abc123"
delivery_controls:
bypass_dnd: false
ignore_frequency_capping: false
utm_params:
utm_source: "moengage"
utm_medium: "push"
utm_campaign: "summer_sale_2024"
active_email_campaign:
summary: Active periodic Email campaign (promotional)
value:
response_id: "abc-101"
type: "campaign"
data:
id: "64a1b2c3d4e5f6a7b8c9d0e2"
campaign_id: "64a1b2c3d4e5f6a7b8c9d0e2"
status: "ACTIVE"
channel: "EMAIL"
campaign_delivery_type: "PERIODIC"
created_by: "marketer@example.com"
updated_by: "marketer@example.com"
created_at: "2024-01-01 08:00:00.000000"
updated_at: "2024-06-15 10:30:00.000000"
basic_details:
name: "Weekly Newsletter"
content_type: "PROMOTIONAL"
subscription_category: "newsletter"
user_attribute_identifier: "Email (Standard)"
tags: ["newsletter"]
team: "Retention Team"
connector:
connector_type: "SENDGRID"
connector_name: "SendgridPrimary"
campaign_content:
content:
email:
subject: "Your weekly digest is here"
preview_text: "See what's new this week"
sender_name: "MoEngage Team"
from_address: "hello@example.com"
reply_to_address: "support@example.com"
scheduling_details:
delivery_type: "PERIODIC"
frequency: "WEEKLY"
schedule_time: "09:00:00"
time_zone: "America/New_York"
segmentation_details:
included_filters:
filter_operator: "and"
filters:
- filter_type: "custom_segments"
name: "segment"
id: "seg_xyz789"
utm_params:
utm_source: "moengage"
utm_medium: "email"
utm_campaign: "weekly_newsletter"
campaign_audience_limit:
is_campaign_audience_limit_enabled: false
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'404':
description: The requested campaign does not exist or does not belong to the authenticated workspace.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-404"
error:
code: NOT_FOUND
message: "Campaign not found."
details: []
'500':
$ref: '#/components/responses/V5InternalError'
patch:
operationId: patch_draft_campaign_v5
summary: Update Campaign (V5)
description: |
Updates individual components of a campaign draft.
x-mint:
content: |
**Campaign publishing is not yet available in V5.** This endpoint only supports updating draft components. To publish campaigns, use the V1 API at `PATCH /core-services/v1/campaigns/{campaign_id}` in the interim. Publishing via V5 will be available in a future release.
Send a `PATCH` request without a `status` key in the body.
The API merges each submitted component into the existing draft, then validates the full merged state (`DRAFT_PATCH`).
After all individual components pass validation, cross-component checks run on the combined result.
Only the fields you include in the request body are updated. Fields you omit retain their current values.
For the full field reference per delivery type, see the [Create Campaign API](/api/campaigns/create-campaign).
#### Update restrictions by campaign state
| Campaign state | Editable fields | Non-editable fields |
| :--- | :--- | :--- |
| **DRAFT** | All fields | — |
| **SCHEDULED:** One-time (no instance sent) | All fields | `scheduling_type` |
| **SCHEDULED:** Periodic or Event-triggered (no instance sent) | All fields | `scheduling_type` |
| **ACTIVE** | All fields except those listed as non-editable | `trigger_condition`, `segmentation_details`, `conversion_goal_details`, `scheduling_type`, `scheduling_start_date` |
| **STOPPED** or **ARCHIVED** | — | All fields (no updates allowed) |
For **Event-triggered campaigns**, updated content is cached and takes up to 30 minutes to take effect.
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Update campaign per second | The total number of update campaign requests per second per client allowed is 10. |
| Update campaign per minute | The total number of update campaign requests per minute per client allowed is 100. |
| Update campaign per hour | The total number of update campaign requests per hour per client allowed is 6000. |
**Notes**
* Breaching the limits will reject the request.
* Per-hour and per-day limits use a rolling window of the last 1 hour and last 24 hours respectively.
tags:
- Update Campaigns
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- name: campaign_id
in: path
required: true
description: |
The unique ID of the campaign to update.
You can fetch the campaign ID using the [Get Campaign Details API](/api/get-campaign-details/search-campaigns-v5) by filtering with campaign name, channel, or other criteria.
schema:
type: string
- $ref: '#/components/parameters/Idempotency-Key-Required'
- $ref: '#/components/parameters/X-MOE-Scopes'
requestBody:
description: |
In this payload, you can include the fields you want to update.
**Notes:** - Pass only the fields you want to update. You don't need to send the complete payload.
- If updating a field within an object, you must pass the complete object.
- If updating a nested field, you must pass the complete parent object.
For example, to update the title of a Push notification, pass the complete campaign_content object.
- Use the tabs below to select your campaign type. The schema will adapt based on the selected channel.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/CampaignPatchV5Request'
examples:
push_update_campaign_content:
summary: Push - Update campaign_content
value:
request_id: "{{request_id}}"
channel: "PUSH"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{notification_title}}"
message: "{{notification_message}}"
email_update_campaign_content:
summary: Email - Update campaign_content
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
from_address: "{{from_email}}"
html_content: "{{html_body}}"
"email_editor": "Froala Editor"
push_update_basic_details:
summary: Push - Update basic_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
- "IOS"
tags:
- "{{tag}}"
team: "{{team_name}}"
push_update_segmentation_details:
summary: Push - Update segmentation_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
segmentation_details:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "{{event_name}}"
execution:
type: "atleast"
count: 1
executed: true
push_update_scheduling_details:
summary: Push - Update scheduling_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
expiry_time: "{{expiry_time}}"
push_update_trigger_condition:
summary: Push - Update trigger_condition
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
trigger_condition:
included_filters:
filter_operator: "and"
filters:
- filter_type: "actions"
action_name: "{{trigger_event_name}}"
execution:
type: "atleast"
count: 1
executed: true
trigger_delay_type: "DELAY"
trigger_delay_value: 30
trigger_delay_granularity: "MINUTES"
trigger_relation: "AFTER"
push_update_delivery_controls:
summary: Push - Update delivery_controls
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
delivery_controls:
bypass_dnd: false
send_limit_value: "{{max_sends_per_user}}"
send_limit_granularity_in_hours: "{{send_limit_window_hours}}"
push_update_utm_params:
summary: Push - Update utm_params
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
utm_params:
utm_source: "{{utm_source}}"
utm_medium: "push"
utm_campaign: "{{utm_campaign}}"
push_update_campaign_audience_limit:
summary: Push - Update campaign_audience_limit (PERIODIC or EVENT_TRIGGERED)
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
campaign_audience_limit:
is_campaign_audience_limit_enabled: true
metric: "SENT"
frequency: "TOTAL"
limit: 100000
push_update_conversion_goal_details:
summary: Push - Update conversion_goal_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
conversion_goal_details:
attribution_window_in_hours: 36
goals:
- goal_name: "Goal 1"
goal_event_name: "{{conversion_event_name}}"
is_primary_goal: true
email_update_basic_details:
summary: Email - Update basic_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
basic_details:
name: "{{campaign_name}}"
content_type: "PROMOTIONAL"
subscription_category: "{{subscription_category}}"
tags:
- "{{tag}}"
email_update_connector:
summary: Email - Update connector
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
email_update_scheduling_details:
summary: Email - Update scheduling_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
scheduling_details:
delivery_type: "AT_FIXED_TIME"
start_time: "{{start_time}}"
email_update_utm_params:
summary: Email - Update utm_params
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
utm_params:
utm_source: "{{utm_source}}"
utm_medium: "email"
utm_campaign: "{{utm_campaign}}"
push_update_advanced:
summary: Push - Update advanced
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
advanced:
expiration_settings:
expire_notification_after_value: 24
expire_notification_after_type: "HOUR"
platform_level_priority:
ios_specific_priority:
apns_priority: "10"
interruption_level: "ACTIVE"
android_specific_priority:
send_with_priority: true
push_update_control_group_details:
summary: Push - Update control_group_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
control_group_details:
is_campaign_control_group_enabled: true
campaign_control_group_percentage: 10
push_update_basic_details_geofences:
summary: Push - Update basic_details.geofences
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
basic_details:
geofences:
name: "{{geofence_name}}"
latitude: "{{latitude}}"
longitude: "{{longitude}}"
radius: "{{radius_meters}}"
response_time_value: "5"
response_time_granularity: "MINUTES"
triggered_at: "ENTRY"
push_update_platform_specific_details:
summary: Push - Update platform_specific_details
value:
request_id: "{{request_id}}"
updated_by: "{{user_email}}"
basic_details:
platform_specific_details:
android:
push_amp_plus_enabled: true
ios:
send_to_all_eligible_device: true
email_update_segmentation_details:
summary: Email - Update segmentation_details
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
segmentation_details:
included_filters:
filter_operator: "and"
filters:
- filter_type: "user_attributes"
data_type: "string"
name: "city"
operator: "in"
value: "{{city_value}}"
email_update_delivery_controls:
summary: Email - Update delivery_controls
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
delivery_controls:
bypass_dnd: false
campaign_throttle_rpm: 2000
count_for_frequency_capping: true
email_update_conversion_goal_details:
summary: Email - Update conversion_goal_details
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
conversion_goal_details:
attribution_window_in_hours: 36
goals:
- goal_name: "Goal 1"
goal_event_name: "{{conversion_event_name}}"
is_primary_goal: true
email_update_control_group_details:
summary: Email - Update control_group_details
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
control_group_details:
is_campaign_control_group_enabled: true
campaign_control_group_percentage: 10
email_update_campaign_audience_limit:
summary: Email - Update campaign_audience_limit (PERIODIC or EVENT_TRIGGERED)
value:
request_id: "{{request_id}}"
channel: "EMAIL"
campaign_delivery_type: "{{campaign_delivery_type}}"
updated_by: "{{user_email}}"
campaign_audience_limit:
is_campaign_audience_limit_enabled: true
metric: "SENT"
frequency: "TOTAL"
limit: 100000
responses:
'200':
description: |
Draft updated successfully.
**Note:** V1 returned `204 No Content` for successful updates. V5 returns `200 OK` with a
response body. Update any integration that checks for `204` to expect `200` instead.
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignPatchAcceptedData' }
examples:
component_updated:
summary: Component update accepted
value:
response_id: "abc-301"
type: "campaign"
data:
id: "64a1b2c3d4e5f6a7b8c9d0e1"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'403':
description: |
The caller does not have the required permission to update this campaign.
This occurs when the API credential's scope does not include campaign update rights,
or when the caller attempts to update a campaign owned by a different team with restricted access.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-403"
error:
code: FORBIDDEN
message: "Caller does not have permission to update this campaign."
details: []
'409':
description: |
The campaign is not in a state that allows updates.
This occurs when the campaign is not in `DRAFT` state - for example, it is `ACTIVE`, `PAUSED`,
or `STOPPED`. Only `DRAFT` campaigns can be updated via this endpoint.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-409"
error:
code: BAD_REQUEST
message: "Campaign is not in DRAFT state and cannot be patched."
details: []
'429':
description: |
The per-app rate limit for this endpoint has been exceeded. Retry after the window
indicated in the `Retry-After` response header (in seconds).
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-429"
error:
code: RATE_LIMITED
message: "Rate limit exceeded. Retry after 60 seconds."
details: []
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/{campaign_id}/validate:
post:
operationId: validate_draft_campaign_v5
summary: Validate Campaign (V5)
description: |
Runs full publish-time validation (`DRAFT_PUBLISH`) on a saved draft without mutating it. Returns `valid: true` if the campaign would pass, or a list of blocking errors if it would not.
All campaign data is read from the saved draft identified by `campaign_id` in the path. There is no channel-specific payload.
x-mint:
content: |
You do not need an idempotency key for this endpoint. The validate endpoint is read-only and safe to retry freely.
### Validation Modes
The V5 API applies validation in two modes:
| Mode | Triggered by | Strictness |
| :--- | :--- | :--- |
| Lenient | Draft create (`POST /v5/campaigns`) and component patch (`PATCH /v5/campaigns/{id}`) | Partial — individual components are validated in isolation as they are written |
| Full (`DRAFT_PUBLISH`) | `POST /v5/campaigns/{id}/validate` and publish | Strict — all components are validated together as a complete, publish-ready campaign |
Use this endpoint to catch `DRAFT_PUBLISH` failures before triggering a publish.
### Validation Failures
All validation failures are blocking. There is no warning or non-blocking tier. A campaign that fails validation returns `valid: false` with a list of field-level errors. Each error identifies the `field` path and the `issue`.
### Channel-Specific Rules
The following rules are enforced at `DRAFT_PUBLISH` for each channel:
**Push**
- `campaign_content` must be present and include content for all platforms listed in `basic_details.platforms`.
- `template_type` must be valid for the target platform (Android, iOS, Web).
- Platform-specific required fields (for example, `title` and `message` for Android basic templates) must be non-empty.
**Email**
- `connector.connector_type` and `connector.connector_name` must be present and match a connector configured in your workspace.
- `basic_details.from_address` must be set and match a verified sender in the configured connector.
- `basic_details.subscription_category` must be present for `PROMOTIONAL` content type.
- `campaign_content` must include at least one variation with a non-empty `subject` and `html_content`.
### Delivery-Type-Specific Rules
The following rules are enforced at `DRAFT_PUBLISH` based on `campaign_delivery_type`:
| Delivery Type | Additional Requirements |
| :--- | :--- |
| `ONE_TIME`, `PERIODIC` | `scheduling_details` must be present. |
| `AT_FIXED_TIME` scheduling | `scheduling_details.timezone` must be present. |
| `PERIODIC` | `scheduling_details.periodic_details` must be present with a valid `sending_frequency`. |
| `EVENT_TRIGGERED` | `trigger_condition` must be present with at least one `included_filters` entry. |
| `DEVICE_TRIGGERED` | `trigger_condition` must be present. Trigger delay fields (`trigger_delay_type`, `trigger_delay_value`, `trigger_delay_granularity`) must **not** be set — they are only valid for `EVENT_TRIGGERED`. |
| `BUSINESS_EVENT_TRIGGERED` | `basic_details.business_event` must be present. |
| `LOCATION_TRIGGERED` | `basic_details.geofences` must contain at least one valid geofence entry. |
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Validate campaign per second | The total number of validate campaign requests per second per client allowed is 10. |
| Validate campaign per minute | The total number of validate campaign requests per minute per client allowed is 100. |
| Validate campaign per hour | The total number of validate campaign requests per hour per client allowed is 6000. |
tags:
- Create Campaigns
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- name: campaign_id
in: path
required: true
description: |
Raw 24-char ObjectId of the campaign to validate. Use the `id` value returned in the Create Campaign response.
schema:
type: string
requestBody:
required: true
content:
application/json:
schema:
type: object
properties:
request_id:
type: string
description: >-
Optional string (UUID v4 recommended) used to identify this validation call.
Unlike other POST endpoints, this field is not required and does not enforce deduplication - the validate endpoint is read-only and safe to retry freely.
example: "{{request_id}}"
examples:
validate:
summary: Validate a draft campaign
value:
request_id: "{{request_id}}"
responses:
'200':
description: Validation result - always returned regardless of whether the campaign passes or fails validation.
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/V5ValidateResponse' }
examples:
valid:
summary: Campaign passes validation
value:
response_id: "abc-501"
type: "campaign"
data:
valid: true
invalid:
summary: Campaign fails validation
value:
response_id: "abc-501"
type: "campaign"
data:
valid: false
errors:
- field: "campaign_content.content.push.android.basic_details.title"
issue: "title is required"
- field: "scheduling_details"
issue: "scheduling_details is required for publish"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/{campaign_id}/status:
patch:
operationId: change_campaign_status_v5
summary: Update Campaign Status (V5)
description: |
Applies a state transition to a published campaign. Supported for **Email** and **Push** campaigns.
x-mint:
content: |
This endpoint only handles post-publish lifecycle transitions (STOP, PAUSE, RESUME) for campaigns that are already live. Campaign publishing is not yet supported in V5.
The response does not include the resulting campaign status. To confirm the new state after a transition, call `GET /v5/campaigns/{campaign_id}`.
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| change campaign status per second | The total number of change campaign status requests per second per client is 10. |
| change campaign status per minute | The total number of change campaign status requests per minute per client allowed is 100. |
| change campaign status per hour | The total number of change campaign status requests per hour per client allowed is 6000. |
**Notes**
* Breaching the limits will reject the request.
* Per-hour and per-day limits use a rolling window of the last 1 hour and last 24 hours respectively.
tags:
- Update Campaigns
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- name: campaign_id
in: path
required: true
description: Raw 24-char ObjectId of the published campaign to transition.
schema:
type: string
- $ref: '#/components/parameters/Idempotency-Key-Required'
requestBody:
description: Send campaign status change request with action.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/CampaignStatusV5Request'
examples:
stop_campaign:
summary: Stop a campaign
value:
request_id: "{{request_id}}"
action: "STOP"
pause_campaign:
summary: Pause a campaign
value:
request_id: "{{request_id}}"
action: "PAUSE"
resume_campaign:
summary: Resume a campaign
value:
request_id: "{{request_id}}"
action: "RESUME"
responses:
'200':
description: Transition accepted.
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignStatusTransitionData' }
example:
response_id: "abc-601"
type: "campaign"
data:
id: "64a1b2c3d4e5f6a7b8c9d0e1"
action: "STOP"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'422':
description: |
The action is not valid for the campaign's current state or delivery type. Common causes:
- Attempting `STOP` on a Periodic campaign.
- Attempting `PAUSE` or `RESUME` on a One-time campaign.
- Attempting `RESUME` on a campaign that is not in `PAUSED` state.
- Attempting `PAUSE` on a campaign that is not in `ACTIVE`, `SCHEDULED`, or `SENDING` state.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-422"
error:
code: UNPROCESSABLE_ENTITY
message: "Action STOP is not valid for a PERIODIC campaign."
details: []
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/search:
post:
operationId: search_campaigns_v5
summary: Search Campaigns (V5)
description: |
Returns the full V5 campaign payload for all campaigns that match the specified filters.
Supports pagination and filtering by channel, status, tags, name, IDs, dates, delivery
type, and creator.
x-mint:
content: |
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Search campaign per second | The total number of search campaign requests per second per client allowed is 10. |
| Search campaign per minute | The total number of search campaign requests per minute per client allowed is 100. |
| Search campaign per hour | The total number of search campaign requests per hour per client allowed is 6000. |
**Notes**
* Breaching the limits will reject the request.
* Per-hour and per-day limits use a rolling window of the last 1 hour and last 24 hours respectively.
tags:
- Get Campaign Details
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- $ref: '#/components/parameters/Idempotency-Key-Required'
requestBody:
description: |
Provide the search criteria and pagination parameters for finding campaigns.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/SearchV5Request'
examples:
filter_by_channel:
summary: Filter by channel
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "EMAIL"
filter_by_delivery_type:
summary: Filter by delivery type
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
campaign_delivery_type:
- "ONE_TIME"
filter_by_creation_date_range:
summary: Filter by creation date range
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
created_date:
from_date: "{{from_date}}"
to_date: "{{to_date}}"
filter_by_campaign_id:
summary: Filter by campaign ID
value:
request_id: "{{request_id}}"
limit: 1
page: 1
campaign_fields:
ids:
- "{{campaign_id}}"
filter_by_campaign_name:
summary: Filter by campaign name
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
name: "{{campaign_name_partial}}"
filter_by_creator:
summary: Filter by creator
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
created_by:
- "{{creator_email}}"
filter_multiple:
summary: Filter with multiple fields combined
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "PUSH"
campaign_delivery_type:
- "ONE_TIME"
status:
- "ACTIVE"
- "SCHEDULED"
created_by:
- "{{creator_email}}"
created_date:
from_date: "{{from_date}}"
to_date: "{{to_date}}"
tags:
- "{{tag_name}}"
include_archived:
summary: Include archived campaigns
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "PUSH"
- "EMAIL"
include_archive_campaigns: true
responses:
'200':
description: Campaigns matching the filter criteria.
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignSearchResponseData' }
examples:
push_results:
summary: Push campaign results
value:
response_id: "resp-search-001"
type: "campaign"
data:
campaigns:
- id: "64a1b2c3d4e5f6a7b8c9d0e1"
campaign_id: "64a1b2c3d4e5f6a7b8c9d0e1"
status: "ACTIVE"
channel: "PUSH"
campaign_delivery_type: "PERIODIC"
created_by: "marketer@example.com"
created_at: "2024-01-01 08:00:00.000000"
updated_at: "2024-06-01 10:00:00.000000"
basic_details:
name: "Weekly Engagement Push"
platforms: ["ANDROID", "IOS"]
tags: ["engagement"]
team: "Growth Team"
email_results:
summary: Email campaign results
value:
response_id: "resp-search-002"
type: "campaign"
data:
campaigns:
- id: "64a1b2c3d4e5f6a7b8c9d0e2"
campaign_id: "64a1b2c3d4e5f6a7b8c9d0e2"
status: "SCHEDULED"
channel: "EMAIL"
campaign_delivery_type: "ONE_TIME"
created_by: "marketer@example.com"
created_at: "2024-07-04 08:00:54.847000"
updated_at: "2024-07-04 09:15:00.000000"
basic_details:
name: "Summer Sale Email"
content_type: "PROMOTIONAL"
subscription_category: "promotions"
user_attribute_identifier: "Email (Standard)"
tags: ["promotional", "seasonal"]
connector:
connector_type: "SENDGRID"
connector_name: "SendgridPrimary"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/meta:
post:
operationId: get_campaign_meta_v5
summary: Get Campaign Meta (V5)
description: |
Returns lightweight metadata for one or more campaigns without loading their full configuration.
x-mint:
content: |
#### Supported Channels
- Email
- Push
- SMS
- WhatsApp
- Facebook
- Google Ads
- Connectors
#### Reachability Information
- Available only for **scheduled** campaigns (one-time, business event-triggered, and event-triggered).
- Provides estimated user count that will receive the campaign.
- Calculated once daily and cached for 24 hours. Multiple API calls within the same day return the cached value.
- May vary due to app installations/uninstalls or subscription changes.
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| get campaign meta per second | The total number of get campaign meta requests per second per client allowed is 10. |
| get campaign meta per minute | The total number of get campaign meta requests per minute per client allowed is 100. |
| get campaign meta per hour | The total number of get campaign meta requests per hour per client allowed is 6000. |
**Notes**
* Breaching the limits will reject the request.
* Per-hour and per-day limits use a rolling window of the last 1 hour and last 24 hours respectively.
tags:
- Get Campaign Details
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- $ref: '#/components/parameters/Idempotency-Key-Required'
requestBody:
description: |
Provide the search criteria for retrieving campaign metadata and reachability information.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/MetaV5Request'
examples:
filter_by_id_and_status:
summary: Filter by ID and status
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
id: "{{campaign_id}}"
status:
- "SCHEDULED"
- "ACTIVE"
- "PAUSED"
- "DRAFT"
filter_by_channel_and_date:
summary: Filter by channel and date range
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "PUSH"
- "EMAIL"
created_date:
from_date: "2024-01-01T00:00:00"
to_date: "2024-12-31T23:59:59"
filter_by_delivery_type_and_creator:
summary: Filter by delivery type and creator
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
delivery_type: "ONE_TIME"
created_by:
- "{{creator_email}}"
name: "{{campaign_name_partial}}"
tags:
- "promotional"
include_child_campaigns: false
with_child_counts:
summary: With child campaign counts
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "PUSH"
- "EMAIL"
campaign_delivery_type:
- "PERIODIC"
- "BUSINESS_EVENT_TRIGGERED"
include_child_campaigns: true
reachability:
summary: Reachability for a scheduled campaign
value:
request_id: "{{request_id}}"
limit: 1
page: 1
campaign_fields:
id: "{{campaign_id}}"
status:
- "SCHEDULED"
filter_sms_whatsapp:
summary: Filter SMS and WhatsApp
value:
request_id: "{{request_id}}"
limit: 15
page: 1
campaign_fields:
channels:
- "SMS"
- "WHATSAPP"
status:
- "ACTIVE"
responses:
'200':
description: Campaign meta rows
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/CampaignMetaListResponseData' }
examples:
scheduled_push_with_reachability:
summary: Scheduled Push campaign with reachability details
value:
response_id: "resp-meta-001"
type: "campaign"
data:
campaigns:
- campaign_id: "64a1b2c3d4e5f6a7b8c9d0e1"
channel: "PUSH"
platform: ["ANDROID", "IOS"]
created_by: "marketer@example.com"
campaign_delivery_type: "ONE_TIME"
campaign_name: "Summer Sale Campaign"
campaign_team: "Growth Team"
campaign_tags: ["promotional", "seasonal"]
campaign_status: "SCHEDULED"
campaign_start_time: "2024-11-28T12:18:00"
reachability_details:
count: 18182
last_updated_time: "2024-11-27T09:05:42.661000"
periodic_with_child_campaigns:
summary: Periodic campaign with child campaign counts
value:
response_id: "resp-meta-002"
type: "campaign"
data:
campaigns:
- campaign_id: "64a1b2c3d4e5f6a7b8c9d0e2"
channel: "EMAIL"
platform: []
created_by: "marketer@example.com"
campaign_delivery_type: "PERIODIC"
campaign_name: "Weekly Newsletter"
campaign_team: "Retention Team"
campaign_tags: ["newsletter"]
campaign_status: "ACTIVE"
campaign_start_time: "2024-01-01T08:00:00"
total_child_campaigns: 12
reachability_details: null
'400':
description: Request failed schema or field validation.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
examples:
missing_request_id:
summary: Missing request_id
value:
response_id: "resp-meta-400-a"
error:
code: VALIDATION_FAILED
message: "One or more fields failed validation."
request_id: ""
details:
- target: "request_id"
message: "request_id is required."
missing_limit:
summary: Missing limit
value:
response_id: "resp-meta-400-b"
error:
code: VALIDATION_FAILED
message: "One or more fields failed validation."
request_id: "{{request_id}}"
details:
- target: "limit"
message: "limit is required."
missing_page:
summary: Missing page
value:
response_id: "resp-meta-400-c"
error:
code: VALIDATION_FAILED
message: "One or more fields failed validation."
request_id: "{{request_id}}"
details:
- target: "page"
message: "page is required."
feature_not_enabled:
summary: Feature not enabled for workspace
value:
response_id: "resp-meta-400-d"
error:
code: VALIDATION_FAILED
message: "Campaign metadata API is not enabled for this workspace."
request_id: "{{request_id}}"
details: []
'401':
$ref: '#/components/responses/V5Unauthorized'
'500':
$ref: '#/components/responses/V5InternalError'
/v5/campaigns/test:
post:
operationId: test_campaign_v5
summary: Test Campaign (V5)
description: |
Sends a test Push or Email message to specific users or device identifiers before publishing the campaign.
x-mint:
content: |
The endpoint supports two modes:
**Inline mode**
- Send `channel` and `campaign_content` in the request.
- For **EMAIL** campaigns, also include `basic_details` and `connector`.
- Nothing is stored on the server.
**Draft mode**
- Send `draft_id` to load content from a saved **DRAFT**.
- By default, the server sends one test per platform, locale, and variation.
- To narrow the send, use `test_campaign_meta.platform`, `locale_name`, or `variation`.
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Test campaign per second | The total number of test campaign requests per second per client allowed is 10. |
| Test campaign per minute | The total number of test campaign requests per minute per client allowed is 100. |
| Test campaign per hour | The total number of test campaign requests per hour per client allowed is 6000. |
tags:
- Test Campaigns
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
- $ref: '#/components/parameters/Idempotency-Key-Required'
requestBody:
description: >-
Test campaign configuration including content and target test users.
**Note:** Use the tabs below to select your campaign type. The schema will adapt based on the selected channel.
required: true
content:
application/json:
schema:
$ref: '#/components/schemas/TestV5Request'
examples:
push_inline:
summary: Push - Inline
value:
request_id: "{{request_id}}"
channel: "PUSH"
basic_details:
name: "{{campaign_name}}"
platforms:
- "ANDROID"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "{{title}}"
message: "{{message}}"
notification_channel: "{{notification_channel}}"
test_campaign_meta:
identifier: "USER_ATTRIBUTE_UNIQUE_ID"
identifier_values:
- "{{identifier_value}}"
email_inline:
summary: Email - Inline
value:
request_id: "{{request_id}}"
channel: "EMAIL"
basic_details:
name: "{{campaign_name}}"
content_type: "PROMOTIONAL"
user_attribute_identifier: "Email (Standard)"
subscription_category: "{{subscription_category}}"
connector:
connector_type: "{{connector_type}}"
connector_name: "{{connector_name}}"
campaign_content:
content:
email:
subject: "{{email_subject}}"
sender_name: "{{sender_name}}"
preview_text: "{{preview_text}}"
from_address: "{{from_email}}"
reply_to_address: "{{reply_to_address}}"
html_content: "{{html_body}}"
email_editor: "Froala Editor"
test_campaign_meta:
identifier: "EMAIL"
identifier_values:
- "{{recipient_email}}"
push_draft:
summary: Push - Draft mode
value:
request_id: "{{request_id}}"
channel: "PUSH"
draft_id: "{{campaign_id}}"
test_campaign_meta:
identifier: "USER_ATTRIBUTE_UNIQUE_ID"
identifier_values:
- "{{identifier_value}}"
platform: "ANDROID"
email_draft:
summary: Email - Draft mode
value:
request_id: "{{request_id}}"
channel: "EMAIL"
draft_id: "{{campaign_id}}"
test_campaign_meta:
identifier: "EMAIL"
identifier_values:
- "{{recipient_email}}"
responses:
'200':
description: Test send result
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/V5SuccessEnvelope'
- type: object
properties:
data: { $ref: '#/components/schemas/TestCampaignResultData' }
examples:
push_sent:
summary: Push test sent successfully
value:
response_id: "abc-701"
type: "campaign"
data:
data:
ANDROID_default_variation_1:
status: "SENT"
message: "Test campaign processed"
email_sent:
summary: Email test sent successfully
value:
response_id: "abc-702"
type: "campaign"
data:
data:
EMAIL_default_variation_1:
status: "SENT"
message: "Test campaign processed"
push_failed:
summary: Push test with one failed send
value:
response_id: "abc-702"
type: "campaign"
data:
data:
ANDROID_default_variation_1:
status: "FAILED"
failure_reason: "Invalid push token"
message: "Test campaign processed"
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'409':
description: >-
Conflict - the `Idempotency-Key` was already used with a different request body, or a test send
is already in progress for this key. Retry with a new `Idempotency-Key`.
content:
application/json:
schema: { $ref: '#/components/schemas/V5ErrorEnvelope' }
example:
response_id: "abc-701"
error:
code: BAD_REQUEST
message: "Idempotency-Key reused with a different request body."
details: []
'500':
$ref: '#/components/responses/V5InternalError'
/v5/personalization/preview:
post:
operationId: preview_personalized_content_v5
summary: Personalized Preview (V5)
description: |
Returns a fully resolved preview of personalised campaign content for a specific user - all user attributes, event attributes, content blocks, content APIs, product sets, and custom templates are rendered exactly as they would appear to that user at send time.
x-mint:
content: |
#### Rate Limits
| Rate Limit Name | Rate Limit |
| :--- | :--- |
| Personalized preview per minute | 10,000 requests per minute |
tags:
- Personalized Preview
parameters:
- $ref: '#/components/parameters/MOE-APPKEY'
- $ref: '#/components/parameters/X-MOE-Request-Id'
requestBody:
description: >-
Personalization preview request. Supply the target user identification and the campaign content to resolve.
All Jinja expressions and dynamic sources are evaluated against the specified user's profile.
required: true
content:
application/json:
schema:
type: object
required: [request_id, channel, user_identification, campaign_content]
properties:
request_id:
type: string
description: Unique identifier for this request. Correlates with `response_id`.
channel:
type: string
enum: [PUSH, EMAIL, SMS]
description: Channel of the content to preview.
user_identification:
type: object
description: Identifies the target user whose attributes are used to resolve personalisation.
required: [type, value]
properties:
type:
type: string
enum: [USER_ATTRIBUTE_UNIQUE_ID, EMAIL, MOE_GAID, PUSH_ID]
description: Identifier type.
value:
type: string
description: Value of the identifier.
event_attributes:
type: object
description: >-
Optional map of event attribute key-value pairs to inject into personalisation resolution.
Useful for previewing event-triggered campaigns where the triggering event carries attributes.
additionalProperties:
type: string
campaign_content:
type: object
description: >-
The campaign content to resolve. Follows the same `campaign_content` structure as the
Create Campaign request. Only the content sent here is evaluated - no saved draft is loaded.
example:
request_id: "preview-001"
channel: "PUSH"
user_identification:
type: "USER_ATTRIBUTE_UNIQUE_ID"
value: "user_abc123"
event_attributes:
product_name: "Running Shoes"
product_price: "4999"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "Hello, {{ user.first_name }}!"
message: "{{ event.product_name }} is waiting for you."
examples:
push_preview:
summary: Push personalized preview
value:
request_id: "{{request_id}}"
channel: "PUSH"
user_identification:
type: "USER_ATTRIBUTE_UNIQUE_ID"
value: "{{user_id}}"
campaign_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "Hello, {{ user.first_name }}!"
message: "{{ event.product_name }} is waiting for you."
event_attributes:
product_name: "{{product_name}}"
email_preview:
summary: Email personalized preview
value:
request_id: "{{request_id}}"
channel: "EMAIL"
user_identification:
type: "EMAIL"
value: "{{user_email}}"
campaign_content:
content:
email:
subject: "Hello, {{ user.first_name }}!"
html_content: "Your order {{ event.order_id }} has shipped.
"
event_attributes:
order_id: "{{order_id}}"
responses:
'200':
description: Preview resolved successfully. Returns the fully rendered content for the specified user.
content:
application/json:
schema:
type: object
properties:
response_id:
type: string
type:
type: string
example: "personalization"
data:
type: object
properties:
personalized_content:
type: object
description: >-
The resolved campaign content with all Jinja expressions, user attributes,
event attributes, and dynamic sources substituted.
example:
response_id: "preview-001"
type: "personalization"
data:
personalized_content:
content:
push:
android:
template_type: "BASIC"
basic_details:
title: "Hello, Jane!"
message: "Running Shoes is waiting for you."
'400':
$ref: '#/components/responses/V5ValidationError'
'401':
$ref: '#/components/responses/V5Unauthorized'
'429':
$ref: '#/components/responses/V5RateLimited'
'500':
$ref: '#/components/responses/V5InternalError'