generated: '2026-08-14'
method: searched
source: https://www.moengage.com/plans-and-pricing/
sources:
- https://www.moengage.com/plans-and-pricing/
- https://aws.amazon.com/marketplace/pp/prodview-lllkgc4qwinly
plan_count: 4
currency: USD
billing_unit: MTU
billing_unit_definition: >-
  Monthly Tracked Users — each unique end-user profile that performs at least one session or defined
  event within a calendar month. A user counts once per month regardless of activity frequency.
  Campaign interactions, notifications sent, uninstalls, and attribute updates generated by MoEngage
  itself do not count toward the MTU total. Data uploads and customer attribute updates are not charged
  separately. (Definition published on the AWS Marketplace listing.)
pricing_posture: contact-sales
pricing_posture_note: >-
  MoEngage publishes named packages on its own pricing page but no prices — every tier resolves to a
  "Let's Talk" / "Request Demo" form. The only MoEngage-published list price found anywhere is on its
  own AWS Marketplace listing, recorded under marketplace_listings below. There is no public pricing
  API, no machine-readable price catalog, and no self-serve checkout.
plans:
- name: MoEngage Inform
  product: Unified messaging infrastructure for cross-channel transactional alerts
  price: null
  currency: null
  billing_period: null
  included_quota: null
  overage: null
  cta: contact-sales
  features:
  - Real-time delivery across multiple channels
  - Channel fallback on failed delivery
  - 30+ supported service providers
  - Multi-language SDKs
  claimed_savings: 60% on SMS and email spend, 95% of developer bandwidth
  api: MoEngage Inform API
- name: Growth
  product: Cross-Channel Marketing & Analytics
  price: null
  currency: null
  billing_period: null
  included_quota: null
  overage: null
  cta: contact-sales
  features:
  - Behavior-based personalization
  - Omnichannel customer journey builder
  - AI/ML-driven campaign optimization
  - Mobile push notification delivery
  - Access to in-house expert consultation
- name: Enterprise
  product: Cross-Channel Marketing & Analytics
  price: null
  currency: null
  billing_period: null
  included_quota: null
  overage: null
  cta: contact-sales
  includes_plan: Growth
  features:
  - Product/content catalog synchronization
  - Automated journey path optimization
  - Multi-user access controls
  - Enterprise compliance with local data servers and IP whitelisting
  - Quarterly business reviews
- name: MoEngage Personalize
  product: Website personalization and A/B testing
  price: null
  currency: null
  billing_period: null
  included_quota: null
  overage: null
  cta: contact-sales
  features:
  - WYSIWYG campaign editor
  - Prediction and affinity-based personalization
  - A/B testing
  - Anonymous visitor personalization
add_ons:
- WhatsApp Native
- Real-time Data Exports
- AI-driven Predictions
- Open Analytics
- Content Cards
- Outbound Segment Sync
add_ons_note: >-
  Named on the pricing page with no prices attached. "Real-time Data Exports" is the commercial name for
  the Streams event-export surface captured in asyncapi/moengage-webhooks.yml.
marketplace_listings:
- marketplace: AWS Marketplace
  listing: MoEngage (IN)
  url: https://aws.amazon.com/marketplace/pp/prodview-lllkgc4qwinly
  fetched: '2026-08-14'
  region_note: >-
    This is MoEngage's India entity listing. It is the only MoEngage listing with published price
    dimensions found; no equivalent US-entity listing with published dimensions was located.
  dimensions:
  - name: MoEngage Platform
    description: Base MoEngage Contract Value
    price: 750.00
    currency: USD
    billing_period: month
    contract_duration: 1 month
    included_quota: up to 25,000 MTUs
    overage: {price: 100.00, currency: USD, unit: unit}
  contract_terms_available: [1 month, 12 months, 24 months, 36 months]
  contract_terms_note: >-
    Only the 1-month dimension carries a published price on the listing; the longer terms are negotiated.
  inclusions:
  - Email delivery capability is included in the base contract value.
  - Data uploads and customer attribute updates are not charged separately.
free_tier: false
free_trial:
  published: false
  note: >-
    No self-serve free trial is published. The only entry paths on the site are "Request Demo" and
    "Let's Talk".
api_pricing:
  metered: false
  note: >-
    No API-call metering or per-request price is published. API access is a property of the platform
    subscription; the REST API keys are issued per feature from Settings > Account > APIs. Volume is
    governed by the published rate limits rather than by price — see
    rate-limits/moengage-rate-limits.yml.
cross_links:
  rate_limits: rate-limits/moengage-rate-limits.yml
  events: asyncapi/moengage-webhooks.yml