specification: API Commons Plans
specificationVersion: '0.1'
provider: MOLOCO
providerId: moloco
created: '2026-08-13'
modified: '2026-08-13'
generated: '2026-08-13'
method: searched
source: https://help.moloco.com/hc/en-us/articles/15764588719255-Pricing
description: >-
  Moloco publishes NO self-serve plans, tiers or list prices for any of its three platforms (Moloco Ads,
  Moloco Commerce Media, Moloco Streaming Monetization). There is no /pricing page anywhere on the marketing
  site or either developer portal — all four candidate paths return 404. Access to every API in this repo is
  granted by a Moloco representative, not by signing up for a plan: the MCM sandbox doc states the API key
  "can be provided by your Moloco representative", and the MCM billing doc says "To start using billing
  features, please contact your Moloco Commerce Media representative." What Moloco does publish is a PRICING
  MODEL rather than a price list — oCPM (optimized cost per mille) on the Moloco Ads side, described in the
  Help Center Pricing article.
plan_count: 0
plans: []
pricing_model:
  name: oCPM (optimized cost per mille)
  applies_to: Moloco Ads (Cloud DSP)
  docs: https://help.moloco.com/hc/en-us/articles/15764588719255-Pricing
  summary: >-
    Cost for every 1,000 impressions delivered, optimized toward the campaign goal. Every impression is
    priced dynamically from predicted user value and market competition rather than at a fixed CPM, so the
    effective CPI/CPA falls out of the auction. Moloco documents oCPM as the only pricing model available.
  list_price: null
  note: >-
    Third-party ad-network directories quote minimum daily budgets for Moloco Ads. Those figures are NOT
    provider-published and are deliberately not recorded here.
billing_surface:
  note: >-
    Moloco Commerce Media exposes advertiser-facing spend controls through the Management API rather than
    subscription plans. These govern what a PLATFORM'S OWN advertisers may spend, not what the platform pays
    Moloco.
  controls:
  - name: Wallet
    model: prepaid funding, supports credit issuance
  - name: Spending Limit
    model: postpaid spend cap at the ad-account level, supports credit issuance
  - name: Spend Cap
    model: budget guardrail associated with one or more campaigns inside an ad account
  constraint: >-
    A platform may use exactly ONE of Wallet, Spending Limit or Spend Cap; they are not used simultaneously
    on the same platform configuration.
  docs: https://mcm-docs.moloco.com/docs/billing
  spec: openapi/moloco-commerce-media-management-openapi.yml
access_model: contact-sales
free_tier: false
sandbox_access:
  available: true
  self_serve: false
  note: >-
    The MCM sandbox is real and reachable (sandbox-dcsn / sandbox-evt / sandbox-mgmt all resolve), but the
    authorization key is issued by a Moloco representative via the contact-us form — there is no self-serve
    signup that yields a working key.
  docs: https://mcm-docs.moloco.com/docs/mcm-sandbox
  artifact: sandbox/moloco-sandbox.yml
x-evidence:
  checked: '2026-08-13'
  probes:
  - url: https://www.moloco.com/pricing
    status: 404
  - url: https://www.moloco.com/products/moloco-ads/pricing
    status: 404
  - url: https://developer.moloco.cloud/docs/pricing
    status: 404
  - url: https://mcm-docs.moloco.com/docs/pricing
    status: 404
  - url: https://mcm-docs.moloco.com/docs/billing.md
    status: 200
    note: billing doc retrieved verbatim; describes advertiser spend controls, not Moloco plans
  - url: https://mcm-docs.moloco.com/docs/mcm-sandbox.md
    status: 200
    note: confirms sandbox API keys are issued by a Moloco representative
  - url: https://help.moloco.com/hc/en-us/articles/15764588719255-Pricing
    status: 403
    note: >-
      The Pricing article is published and publicly indexed, but the entire help.moloco.com Zendesk host sits
      behind a Cloudflare bot challenge ("Just a moment...") that returns 403 to non-browser clients — the
      help-center root returns 403 as well. The oCPM model recorded above is read from that published page's
      indexed content, not fabricated.