---
generated: '2026-08-13'
method: searched
source: https://help.plugin.motiva.ai/llms.txt
note: >-
  Verbatim llms.txt published by Motiva AI at its Help Center host
  (help.plugin.motiva.ai, Motiva's Intercom-hosted Help Center; HTTP 200,
  text/plain, 14,163 bytes, fetched 2026-08-13). This SUPERSEDES the
  generated overview API Evangelist previously kept here — searched beats
  generated. The marketing host www.motiva.ai serves a SiteGround bot
  challenge (HTTP 202) on /llms.txt and every other path, so this docs host
  is Motiva's only machine-readable surface. The document indexes the Eloqua
  connector Help Center only; it names no API, no endpoint and no spec,
  which is consistent with Motiva shipping no public developer API.
---
# Motiva AI Help Center

> Help center for Motiva AI

## Getting Started

- [Tips and Tricks for New Users](https://help.plugin.motiva.ai/en/articles/2141610-tips-and-tricks-for-new-users.md): Ideas for things to try with Motiva Message Testing AI, geared towards new users.
- [What is Motiva AI?](https://help.plugin.motiva.ai/en/articles/1328025-what-is-motiva-ai.md): Find the message variations and send times that work best for your audience
- [How to install the Motiva AI Eloqua Connector](https://help.plugin.motiva.ai/en/articles/1328026-how-to-install-the-motiva-ai-eloqua-connector.md): Make the Motiva AI Optmizer available on the Eloqua Canvas
- [Motiva Optimized Email Report](https://help.plugin.motiva.ai/en/articles/11426716-motiva-optimized-email-report.md): Quickly see all your Motiva optimized emails in one place
- [How do I use Motiva AI to test email variations?](https://help.plugin.motiva.ai/en/articles/1328732-how-do-i-use-motiva-ai-to-test-email-variations.md): Replace an existing Eloqua Email component with a Motiva Message Testing AI
- [Using Motiva AI's Per-Contact Send Time AI](https://help.plugin.motiva.ai/en/articles/2673822-using-motiva-ai-s-per-contact-send-time-ai.md): Personalized STO for every contact
- [How to use the Frequency Management Decision Service](https://help.plugin.motiva.ai/en/articles/7938548-how-to-use-the-frequency-management-decision-service.md): Motiva's Frequency Management Decision Service can be configured right from the Eloqua canvas, and applied to any step. Here's how it works.
- [What should I optimize: Open Rate or Clickthrough Rate?](https://help.plugin.motiva.ai/en/articles/2828946-what-should-i-optimize-open-rate-or-clickthrough-rate.md): What to choose when you're testing message variations
- [Replace an Eloqua Decision Service with Motiva AI](https://help.plugin.motiva.ai/en/articles/1328970-replace-an-eloqua-decision-service-with-motiva-ai.md): Motiva Message Testing AI requires Motiva AI Decision Services
- [How do I use Frequency Management rules?](https://help.plugin.motiva.ai/en/articles/6418420-how-do-i-use-frequency-management-rules.md): Fine tune the number of emails your contacts receive
- [Viewing the Results of a Message Test](https://help.plugin.motiva.ai/en/articles/1328777-viewing-the-results-of-a-message-test.md): Interpret Motiva Message Testing AI results
- [How do I use the Performance Reporting Dashboard?](https://help.plugin.motiva.ai/en/articles/7939768-how-do-i-use-the-performance-reporting-dashboard.md): Looking to compare recent engagement metrics to your historical baselines? This is where you'll find it.

## Motiva Onboarding & Training

- [Welcome to Motiva AI](https://help.plugin.motiva.ai/en/articles/6636963-welcome-to-motiva-ai.md): 5 minute introduction
- [Installing & Adding Users to Motiva](https://help.plugin.motiva.ai/en/articles/6637544-installing-adding-users-to-motiva.md)
- [Motiva in Eloqua](https://help.plugin.motiva.ai/en/articles/6637568-motiva-in-eloqua.md): Where to find Motiva in Eloqua
- [The Motiva Platform](https://help.plugin.motiva.ai/en/articles/6637588-the-motiva-platform.md): What you'll find on the Motiva platform
- [Engagement Funnel Report](https://help.plugin.motiva.ai/en/articles/6650935-engagement-funnel-report.md): Monitor the overall health of your email marketing campaigns and compare it to previous months
- [Persona Reports](https://help.plugin.motiva.ai/en/articles/6650980-persona-reports.md)
- [Who Responded Report](https://help.plugin.motiva.ai/en/articles/6654086-who-responded-report.md)
- [How Send Time AI Works](https://help.plugin.motiva.ai/en/articles/6637808-how-send-time-ai-works.md): Learn the basics of Motiva's Per-Contact Send Time Optimization
- [Configuring Per-Contact Send Time AI](https://help.plugin.motiva.ai/en/articles/6637839-configuring-per-contact-send-time-ai.md): Learn how to configure a Motiva Send Time AI step to get the best results
- [Send Time AI Reporting](https://help.plugin.motiva.ai/en/articles/6637868-send-time-ai-reporting.md): How to analyze the reports generated by Send Time AI
- [How Motiva Message Testing Works](https://help.plugin.motiva.ai/en/articles/6637587-how-motiva-message-testing-works.md)
- [Designing a Message Test](https://help.plugin.motiva.ai/en/articles/6640987-designing-a-message-test.md): Want some ideas for how to design an effective message test? This is the place.
- [Configuring a Message Test](https://help.plugin.motiva.ai/en/articles/6641103-configuring-a-message-test.md): Replace an existing Eloqua Email component with a Motiva Message Testing AI
- [Message Testing Reporting](https://help.plugin.motiva.ai/en/articles/6641154-message-testing-reporting.md): How to interpret Motiva Message Testing AI results

## FAQs

- [Subject Line Analyzer](https://help.plugin.motiva.ai/en/articles/4490310-subject-line-analyzer.md)
- [How do I cancel a running Motiva step?](https://help.plugin.motiva.ai/en/articles/4219725-how-do-i-cancel-a-running-motiva-step.md)
- [How can I see my campaign data in Eloqua Insight?](https://help.plugin.motiva.ai/en/articles/3688700-how-can-i-see-my-campaign-data-in-eloqua-insight.md): How to create Insight reports from Motiva AI step results
- [How does Motiva AI work?](https://help.plugin.motiva.ai/en/articles/1310363-how-does-motiva-ai-work.md)
- [How is this different from A/B testing?](https://help.plugin.motiva.ai/en/articles/1310386-how-is-this-different-from-a-b-testing.md)
- [What can I test / optimize?](https://help.plugin.motiva.ai/en/articles/1310396-what-can-i-test-optimize.md)
- [How much does Motiva AI cost?](https://help.plugin.motiva.ai/en/articles/3003565-how-much-does-motiva-ai-cost.md): A simple approach to pricing
- [Does Motiva do Send Time Optimization?](https://help.plugin.motiva.ai/en/articles/2659999-does-motiva-do-send-time-optimization.md): Otherwise known as STO
- [Is there a minimum number of contacts needed for Send Time AI?](https://help.plugin.motiva.ai/en/articles/4335857-is-there-a-minimum-number-of-contacts-needed-for-send-time-ai.md)
- [What browsers do you support?](https://help.plugin.motiva.ai/en/articles/2861969-what-browsers-do-you-support.md)
- [What Marketing Automation platforms do you support?](https://help.plugin.motiva.ai/en/articles/1310372-what-marketing-automation-platforms-do-you-support.md)
- [What Eloqua permissions are needed?](https://help.plugin.motiva.ai/en/articles/3078630-what-eloqua-permissions-are-needed.md): Users need certain Eloqua permissions to use Motiva AI.
- [Is there a minimum population size required?](https://help.plugin.motiva.ai/en/articles/1310400-is-there-a-minimum-population-size-required.md)
- [What is the All In feature?](https://help.plugin.motiva.ai/en/articles/3179477-what-is-the-all-in-feature.md): When Message Testing, go "All In" to immediately send the winning email to all remaining contacts.
- [What do I need to do?](https://help.plugin.motiva.ai/en/articles/1310405-what-do-i-need-to-do.md)
- [When does Motiva AI declare a winner?](https://help.plugin.motiva.ai/en/articles/1310408-when-does-motiva-ai-declare-a-winner.md)
- [What happens if there is no single winner?](https://help.plugin.motiva.ai/en/articles/1310430-what-happens-if-there-is-no-single-winner.md)
- [I like your reports. Can I just run a single email through Motiva AI to get the reports?](https://help.plugin.motiva.ai/en/articles/1310436-i-like-your-reports-can-i-just-run-a-single-email-through-motiva-ai-to-get-the-reports.md)
- [How do I optimize my send times?](https://help.plugin.motiva.ai/en/articles/1310439-how-do-i-optimize-my-send-times.md)
- [How do I find new audiences?](https://help.plugin.motiva.ai/en/articles/1310442-how-do-i-find-new-audiences.md)
- [Do you do ad buying / bidding?](https://help.plugin.motiva.ai/en/articles/1310447-do-you-do-ad-buying-bidding.md)
- [Does Motiva AI test web pages?](https://help.plugin.motiva.ai/en/articles/1310448-does-motiva-ai-test-web-pages.md)
- [What is Confidence?](https://help.plugin.motiva.ai/en/articles/1351334-what-is-confidence.md)
- [What is the Confidence Threshold?](https://help.plugin.motiva.ai/en/articles/1351336-what-is-the-confidence-threshold.md)
- [What is Rate Uncertainty?](https://help.plugin.motiva.ai/en/articles/1351335-what-is-rate-uncertainty.md)
- [What is Email Priority?](https://help.plugin.motiva.ai/en/articles/3024754-what-is-email-priority.md): How to choose which email steps are prioritized
- [What is Data Health?](https://help.plugin.motiva.ai/en/articles/3024837-what-is-data-health.md): And how do I select Contact DB fields to show or hide by default in Motiva reporting?

## Tips, Tricks, and Semi-Secret Recipes

- [Best Practices for a Successful Email Marketing Campaign](https://help.plugin.motiva.ai/en/articles/6408335-best-practices-for-a-successful-email-marketing-campaign.md): It takes a lot of planning and effort to create an engaging email marketing campaign. Here's a checklist to ensure no details are missed.
- [Campaign Analysis by Segment \(a.k.a. Persona\)](https://help.plugin.motiva.ai/en/articles/7437938-campaign-analysis-by-segment-a-k-a-persona.md): Learn how to run the Campaign Analysis by Segment report on the Motiva Platform using Personas
- [Developing Subject Line Versions](https://help.plugin.motiva.ai/en/articles/4636210-developing-subject-line-versions.md): A simple process with tips for developing subject line versions and improving your message testing results.
- [What to test](https://help.plugin.motiva.ai/en/articles/4219969-what-to-test.md): Some example variables you can test and optimize with Motiva
- [Be Bold!](https://help.plugin.motiva.ai/en/articles/4219951-be-bold.md): The more differentiated your variations are from one another, the better!
- [Give Motiva steps time](https://help.plugin.motiva.ai/en/articles/4219947-give-motiva-steps-time.md)
- [Always use more than two variations \(if you can\)](https://help.plugin.motiva.ai/en/articles/4219943-always-use-more-than-two-variations-if-you-can.md)
- [One Day Send Time AI](https://help.plugin.motiva.ai/en/articles/13630726-one-day-send-time-ai.md): Send Time Optimization for Urgent, Time-Sensitive Emails
- [Frequency Reporting](https://help.plugin.motiva.ai/en/articles/4491111-frequency-reporting.md): Grow audience engagement by tailoring email frequency
- [Persona Report](https://help.plugin.motiva.ai/en/articles/5125808-persona-report.md): How to set up and interpret Motiva's Persona Report
- [Find new segmentation ideas](https://help.plugin.motiva.ai/en/articles/4219936-find-new-segmentation-ideas.md)
- [Set up your default segmentation reporting fields](https://help.plugin.motiva.ai/en/articles/4219893-set-up-your-default-segmentation-reporting-fields.md): Configure default Who Responded fields and hiding unused fields from segmentation reports

## Frequency Management

- [Automated Priority for Frequency Management](https://help.plugin.motiva.ai/en/articles/8439951-automated-priority-for-frequency-management.md)

## Dark Pool Cleanup

- [Dark Pool Smart Suppress](https://help.plugin.motiva.ai/en/articles/6745911-dark-pool-smart-suppress.md): Use Motiva AI's Smart Suppress Eloqua Decision Service
- [Unresponsive Contacts](https://help.plugin.motiva.ai/en/articles/5590494-unresponsive-contacts.md): Unresponsive Contacts are part of your Dark Pool. When treated, email performance improves immediately, while reducing deliverability risk
- [Misclassified Bouncebacks](https://help.plugin.motiva.ai/en/articles/5590497-misclassified-bouncebacks.md): Dark Pool identifies Misclassified Bouncebacks to prevent deliverability issues and improve overall performance.
- [Scanners](https://help.plugin.motiva.ai/en/articles/5590499-scanners.md)
- [Bounceback Report Export Guide](https://help.plugin.motiva.ai/en/articles/5725300-bounceback-report-export-guide.md): How to Export the "Email Bounceback History with Messages" Report from Eloqua Insight
- [Import Motiva Dark Pool Score into Eloqua](https://help.plugin.motiva.ai/en/articles/6506246-import-motiva-dark-pool-score-into-eloqua.md): Import the Motiva AI Dark Pool score into Eloqua and use it to segment your contacts.
- [Dark Pool Validation: Contact Checker](https://help.plugin.motiva.ai/en/articles/8387003-dark-pool-validation-contact-checker.md)
- [Dark Pool Domain Analysis](https://help.plugin.motiva.ai/en/articles/11794740-dark-pool-domain-analysis.md): Learn how to use the Dark Pool Domain Analysis Report

## Diagnosing Issues

- [How to determine the cause of Excluded by Eloqua message](https://help.plugin.motiva.ai/en/articles/5647760-how-to-determine-the-cause-of-excluded-by-eloqua-message.md): If you're seeing an unexpectedly high percentage of exclusions in your campaign, follow these steps to determine the cause
- [How to Update a Campaign in Progress](https://help.plugin.motiva.ai/en/articles/6408477-how-to-update-a-campaign-in-progress.md): Need to make changes to a campaign after activation? Here's how you can add steps, replace steps, and update steps after campaign activation
- [Send Time AI: Requirements, Best Practices, and Issue Diagnosis](https://help.plugin.motiva.ai/en/articles/6503113-send-time-ai-requirements-best-practices-and-issue-diagnosis.md): Looking to get the most out of Send Time AI? Of course you are. Here's where you'll find answers to both basic and advanced questions
- [Message Testing Issue Diagnosis](https://help.plugin.motiva.ai/en/articles/6516113-message-testing-issue-diagnosis.md): Multivariate Message Testing not working the way you expect? Check out this article to diagnose issues.

## Content Generation

- [Motiva Generator™](https://help.plugin.motiva.ai/en/articles/8843588-motiva-generator.md): Automatically brainstorm and generate email drafts adapted to your brand and your audience using your own data.
- [Custom Brand Voices for Generator™](https://help.plugin.motiva.ai/en/articles/9184237-custom-brand-voices-for-generator.md)
- [Persona Voice](https://help.plugin.motiva.ai/en/articles/9650087-persona-voice.md): Automatically adapt email content to a specific audience using Persona Voice