aid: movable-ink
name: Movable Ink
description: >-
  Movable Ink is a New York-headquartered marketing technology company that turns
  customer data into personalized content across email, mobile and web. Its two
  products are Studio, which generates composite images and interactive content
  at the moment a message is opened, and Da Vinci, an AI decisioning layer that
  chooses what content each customer sees. The integration surface is a
  write-only Customer Data API that streams behavioral events into Studio, a
  family of native and wrapper mobile SDKs (iOS, Android, React Native, Cordova,
  Flutter, Expo), a Studio app toolchain built around the `movable` CLI and the
  cropduster library, and dozens of ESP/CDP connectors. API reference material is
  customer-gated; no OpenAPI is published.
image: https://cdn.prod.website-files.com/6601ecc67f6256b863e8143f/6655e1590788a6b11d9441a3_MovableInk-Share.jpeg
url: https://raw.githubusercontent.com/api-evangelist/movable-ink/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-04'
modified: '2026-08-12'
tags:
- Company
- Marketing
- Personalization
- Email
- Customer Data
- Mobile SDK
- Artificial Intelligence
- Advertising Technology
- Content
- Events
apis:
- aid: movable-ink:customer-data-api
  name: Movable Ink Customer Data API
  description: >-
    A write-only HTTP collector that ingests customer behavioral events in real
    time so Movable Ink Studio can use them for targeting and content generation.
    Callers POST Segment-shaped JSON events (type, event, user_id or
    anonymous_id, timestamp, timezone, properties) to a per-tenant endpoint URL
    with the tenant key in the path, authenticated with HTTP Basic credentials
    issued by the Movable Ink Solutions team. The API is deliberately
    schema-flexible: field names are mapped per customer at onboarding rather
    than fixed by a published contract.
  humanURL: https://movableink.com/studio
  baseURL: https://collector.movableink-dmz.com
  tags:
  - Customer Data
  - Events
  - Personalization
  - Marketing
  properties:
  - type: Authentication
    url: authentication/movable-ink-authentication.yml
  - type: Conventions
    url: conventions/movable-ink-conventions.yml
  - type: ErrorCatalog
    url: errors/movable-ink-problem-types.yml
- aid: movable-ink:identity
  name: Movable Ink Platform Identity (OpenID Connect)
  description: >-
    The OpenID Connect provider that fronts the Movable Ink Studio and Da Vinci
    web application at app.movableink.com. It publishes a full OIDC discovery
    document and an RFC 8414 authorization-server metadata document anonymously,
    advertising authorization, token, userinfo, revocation, device-code, dynamic
    client registration and MFA challenge endpoints, PKCE (S256), and a JWKS.
  humanURL: https://app.movableink.com/
  baseURL: https://auth.movableink.com
  tags:
  - Authentication
  - OpenID Connect
  - OAuth
  properties:
  - type: OpenIDConnect
    url: well-known/movable-ink-openid-configuration.json
  - type: OAuthScopes
    url: scopes/movable-ink-scopes.yml
  - type: Authentication
    url: authentication/movable-ink-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/movable-ink-trust-center.yml
- type: DomainSecurity
  url: security/movable-ink-domain-security.yml
- type: Website
  url: https://movableink.com/
- type: DeveloperPortal
  url: https://sdk-mobile.movableink.com/
- type: Documentation
  url: https://sdk-mobile.movableink.com/
- type: GettingStarted
  url: https://sdk-mobile.movableink.com/
- type: Support
  url: https://support.movableink.com/
- type: HelpCenter
  url: https://learning.movableink.com/
- type: Blog
  url: https://movableink.com/resources/blog
- type: GitHubOrganization
  url: https://github.com/movableink
- type: SignUp
  url: https://app.movableink.com/
- type: Login
  url: https://app.movableink.com/
- type: TermsOfService
  url: https://movableink.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://movableink.com/privacy-policy
- type: Compliance
  url: https://movableink.com/privacy-security-and-compliance
- type: Security
  url: security/movable-ink-vulnerability-disclosure.yml
- type: VulnerabilityDisclosure
  url: security/movable-ink-vulnerability-disclosure.yml
- type: StatusPage
  url: https://status.movableink.com
- type: ChangeLog
  url: changelog/movable-ink-changelog.yml
- type: Lifecycle
  url: lifecycle/movable-ink-lifecycle.yml
- type: Packages
  url: packages/movable-ink-packages.yml
- type: SDKs
  url: packages/movable-ink-packages.yml
- type: CLI
  url: cli/movable-ink-cli.yml
- type: WellKnown
  url: well-known/movable-ink-well-known.yml
- type: LLMsTxt
  url: llms/movable-ink-llms.txt
- type: Conformance
  url: conformance/movable-ink-conformance.yml
- type: Conventions
  url: conventions/movable-ink-conventions.yml
- type: Authentication
  url: authentication/movable-ink-authentication.yml
- type: OAuthScopes
  url: scopes/movable-ink-scopes.yml
- type: ErrorCatalog
  url: errors/movable-ink-problem-types.yml
- type: Plans
  url: plans/movable-ink-plans-pricing.yml
- type: RateLimits
  url: rate-limits/movable-ink-rate-limits.yml
- type: Webhooks
  url: asyncapi/movable-ink-webhooks.yml
- type: Components
  url: components/movable-ink-components.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: covered
  detail: >-
    Real public artifacts were harvested (llms.txt, OIDC + OAuth AS metadata, JWKS,
    Trust Center certifications, status page, package registries, plans, rate limits,
    webhook surface, client-side components), but Movable Ink's own API reference sits
    on support.movableink.com behind a Cloudflare interstitial and an active-tenant
    requirement, so no machine-readable contract exists for the Customer Data API.
    Contract re-discovery on 2026-08-12 re-ran the full hunt — OpenAPI/Swagger paths on
    the collector and docs hosts, agent cards at both well-known paths on six hosts,
    DNS for mcp./api./docs./developer. subdomains, and the movableink GitHub org —
    and every probe missed.
  evidence:
  - url: https://support.movableink.com/api/v2/help_center/en-us/categories.json
    status: 401
  - url: https://collector.movableink-dmz.com/openapi.json
    status: 404
  - url: https://support.movableink.com/hc/en-us
    status: 403
  - url: https://collector.movableink-dmz.com/.well-known/agent-card.json
    status: 404
  checked: '2026-08-12'