generated: '2026-08-04'
method: searched
source: https://github.com/movableink/movable-cli
name: movable — Movable Ink Studio CLI
description: >-
  `movable` is Movable Ink's first-party command-line tool for creating,
  building, serving and deploying Movable Ink Studio applications (the app
  bundles that render personalised content in email, mobile and web). It is a
  developer-workflow CLI for Studio app authors, not a management CLI for the
  Customer Data API — there is no CLI for data ingestion.
binary: movable
package: '@movable/cli'
registry: npm
package_url: https://www.npmjs.com/package/@movable/cli
source: https://github.com/movableink/movable-cli
version: 0.21.0
released: '2019-03-26'
install:
  - method: yarn
    command: yarn global add @movable/cli
commands:
  - name: movable new
    summary: Create a new Studio app from the default app blueprint.
  - name: movable init
    summary: Update an existing app to the latest blueprint.
  - name: movable build
    summary: Compile a Studio app for deployment.
  - name: movable serve
    summary: Serve the app locally from a development web server.
  - name: movable login
    summary: Authenticate with Movable Ink OAuth credentials.
related:
  - package: cropduster
    url: https://github.com/movableink/cropduster
    role: Browser-side support library for Movable Ink Web Crops, used by Studio apps.
  - package: '@movable/studio-utilities'
    url: https://www.npmjs.com/package/@movable/studio-utilities
    role: Studio framework utility collection.
  - repo: movableink/studio-app
    url: https://github.com/movableink/studio-app
    role: Base application class for building Studio apps.
notes:
  - The published npm release is from March 2019; the GitHub repository remains
    the reference for the command surface.
  - No Homebrew formula for the CLI itself, though the org publishes
    movableink/homebrew-formulas.
x-evidence:
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      status: 200
    - url: https://registry.npmjs.org/@movable/cli
      status: 200