aid: nativo
name: Nativo
description: >-
  Nativo is a native advertising and content-distribution technology company (El Segundo, California)
  that runs a native ad exchange and licenses a white-label ad server used by publishers to sell and
  serve sponsored content, native display, native video and story ad formats across a network of more
  than 20,000 apps and sites. Its platform spans an SSP, a curation marketplace, a self-serve buying
  console, a SaaS ad renderer, and the SPARC and Brand Rank products. Nativo was acquired by Life360
  and the acquisition closed on 5 January 2026; the corporate site now resolves to ads.life360.com
  ("Life360 Ads featuring Nativo"), while the developer surface remains on nativo.com hosts. The
  public developer surface is a REST Nativo API V3 at api.nativo.com/v3 covering advertisers,
  campaigns, budgets, ads, creatives, placements, targeting and six reporting resources; a BETA
  Ad Serving API on jadserve.postrelease.com; and first-party mobile ad SDKs for iOS, Android and
  React Native.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://cdn.prod.website-files.com/62348aef92bf092b84891591/6297b07786c9a646645a6a52_Nativo-Open-Graph.png
url: https://raw.githubusercontent.com/api-evangelist/nativo/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Advertising
- AdTech
- Native Advertising
- Programmatic Advertising
- Supply Side Platform
- Ad Serving
- Marketing
- Publishing
- Reporting
- Mobile SDK
apis:
- aid: nativo-api-v3
  name: Nativo API V3
  description: >-
    The Nativo API V3 is the platform REST API for the Nativo advertising platform. It exposes
    CRUD trafficking resources (advertisers, campaigns, budgets, ads, creatives, placements,
    targeting parameters, tracking parameters and site-target search) and six reporting resources
    (direct campaigns, preferred campaigns, marketplace campaigns, demand, auction and inventory)
    that accept a shared report payload of start_date/end_date, timezone, resolution, metrics,
    breakdown and filters. Requests are authenticated with a per-user Personal Access Token sent as
    an HTTP Bearer credential, and every response is wrapped in a status / status_code / messages /
    data envelope.
  humanURL: https://api-docs.nativo.com/reference/general
  baseURL: https://api.nativo.com/v3
  tags:
  - Advertising
  - Reporting
  - Campaign Management
  - Ad Serving
  properties:
  - type: Documentation
    url: https://api-docs.nativo.com/docs/introduction
  - type: APIReference
    url: https://api-docs.nativo.com/reference/general
  - type: GettingStarted
    url: https://api-docs.nativo.com/docs/introduction
  - type: Authentication
    url: authentication/nativo-authentication.yml
  - type: ErrorCatalog
    url: errors/nativo-problem-types.yml
  - type: Conventions
    url: conventions/nativo-conventions.yml
  - type: RateLimits
    url: rate-limits/nativo-rate-limits.yml
  - type: DataModel
    url: data-model/nativo-data-model.yml
  - type: Examples
    url: https://api-docs.nativo.com/docs/examples
- aid: nativo-ad-serving-api
  name: Nativo Ad Serving API (BETA)
  description: >-
    A BETA GET endpoint that returns a Nativo native display ad as a programmatic response so a
    publisher can render the ad in its own technology rather than through the Nativo tag or SDK.
    The request requires page_url and user_agent query parameters (plus visitor_id and user_ip in
    the published examples); the site being rendered on must already exist in the Nativo system.
    The API is unversioned and access is granted by a Nativo CSM.
  humanURL: https://api-docs.nativo.com/reference/ad-serving-api
  baseURL: https://jadserve.postrelease.com/adsver/api
  tags:
  - Ad Serving
  - Advertising
  properties:
  - type: Documentation
    url: https://api-docs.nativo.com/reference/ad-serving-api
  - type: GettingStarted
    url: https://api-docs.nativo.com/reference/getting-started-with-the-nativo-ad-serving-api
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: ParentCompany
  url: https://apis.io/providers/life360/
  name: Life360
  x-relationship: acquired
  x-evidence: "Nativo was acquired by Life360 and the acquisition closed on 5 January 2026; the corporate site now resolves to ads."
- type: VulnerabilityDisclosure
  url: security/nativo-vulnerability-disclosure.yml
- type: Website
  url: https://ads.life360.com/
- type: DeveloperPortal
  url: https://ads.life360.com/developers
- type: Documentation
  url: https://api-docs.nativo.com/docs/introduction
- type: APIReference
  url: https://api-docs.nativo.com/reference/general
- type: GettingStarted
  url: https://api-docs.nativo.com/docs/introduction
- type: Support
  url: https://support.nativo.com/en/
- type: Blog
  url: https://ads.life360.com/blog
- type: GitHubOrganization
  url: https://github.com/life360-oss
- type: SignUp
  url: https://ads.life360.com/get-a-demo
- type: Login
  url: https://admin.nativo.com/login
- type: TermsOfService
  url: https://ads.life360.com/legal/terms-of-use
- type: PrivacyPolicy
  url: https://ads.life360.com/legal/privacy-policy
- type: StatusPage
  url: https://status.nativo.com/
- type: Lifecycle
  url: lifecycle/nativo-lifecycle.yml
- type: Deprecation
  url: lifecycle/nativo-lifecycle.yml
- type: Authentication
  url: authentication/nativo-authentication.yml
- type: Conventions
  url: conventions/nativo-conventions.yml
- type: ErrorCatalog
  url: errors/nativo-problem-types.yml
- type: RateLimits
  url: rate-limits/nativo-rate-limits.yml
- type: Plans
  url: plans/nativo-plans-pricing.yml
- type: Packages
  url: packages/nativo-packages.yml
- type: SDKs
  url: packages/nativo-packages.yml
- type: LLMsTxt
  url: llms/nativo-llms.txt
- type: Conformance
  url: conformance/nativo-conformance.yml
- type: Compliance
  url: conformance/nativo-conformance.yml
- type: DomainSecurity
  url: security/nativo-domain-security.yml
- type: DataModel
  url: data-model/nativo-data-model.yml
- type: ChangeLog
  url: changelog/nativo-changelog.yml
- type: Sandbox
  url: sandbox/nativo-sandbox.yml
- type: Security
  url: security/nativo-vulnerability-disclosure.yml
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 18
  pass: local-v1
x-coverage:
  state: covered
  reason: enriched
  detail: >-
    Nativo's developer surface is fully public and machine-readable at the docs layer — ReadMe
    serves llms.txt plus a .md twin of every page — but it publishes no OpenAPI, no GraphQL SDL
    and no AsyncAPI anywhere; the only machine-readable contract on any Nativo host is the IAB
    Tech Lab sellers.json at iab.nativo.com.
  evidence:
  - url: https://api-docs.nativo.com/llms.txt
    status: 200
  - url: https://api.nativo.com/openapi.json
    status: 404
  - url: https://iab.nativo.com/sellers.json
    status: 200
  checked: '2026-08-26'