aid: nextroll
name: NextRoll
description: 'NextRoll, Inc. is a San Francisco-based marketing technology company
  that operates two brands on a shared machine-learning and identity platform: AdRoll,
  a cross-channel digital advertising and retargeting platform for ecommerce and D2C
  marketers, and AdRoll ABM (formerly RollWorks), an account-based marketing platform
  for B2B demand generation and sales teams. The NextRoll API is the single developer
  surface behind both brands, served from https://services.adroll.com and split into
  focused services: a REST CRUD API for organizations, advertisables, campaigns, ad
  groups, ads, pixels, segments and product feeds; a GraphQL Reporting API that
  replaces the legacy per-object report endpoints; an Audience API for CRM, custom,
  composite, lookalike and target-account segments; Prospecting, Geotargeting and
  User Lists APIs; an ABM Activate/Playbooks API; and a Server-to-Server event API
  for conversion and engagement events. Developers register applications at
  developers.nextroll.com and authenticate with OAuth 2.0 or a Personal Access Token
  plus an application API key. In May 2026 NextRoll launched the AdRoll MCP Server,
  an OAuth 2.1 protected Model Context Protocol endpoint that exposes AdRoll
  reporting, draft-first campaign creation and ABM account intelligence to AI
  assistants and agents.'
url: https://raw.githubusercontent.com/api-evangelist/nextroll/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pipeline
specificationVersion: '0.20'
created: '2026-08-01'
modified: '2026-08-01'
image: https://www.nextroll.com/favicon.ico
tags:
- Company
- Advertising
- AdTech
- Marketing
- Account Based Marketing
- Retargeting
- Audiences
- Campaign Management
- Analytics
- Reporting
- MarTech
- Agents
apis:
- name: NextRoll CRUD API
  description: The core REST service behind the AdRoll and AdRoll ABM dashboards. Create
    and manage organizations, advertisables, campaigns, ad groups, ads, pixels, rules,
    segments, product feeds, marketplace deals, invoices and users. JSON over HTTP
    using GET/POST/PUT/DELETE, with parameters accepted in the query string or as
    form-encoded/multipart bodies.
  humanURL: https://apidocs.nextroll.com/crud-api/index.html
  baseURL: https://services.adroll.com/api/v1
  tags:
  - Campaigns
  - Ads
  - Advertisables
  - Pixels
  - Segments
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/crud-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/crud-api/reference.html
  - type: Examples
    url: https://apidocs.nextroll.com/crud-api/examples.html
- name: NextRoll GraphQL Reporting API
  description: A single GraphQL endpoint for all AdRoll and AdRoll ABM reporting data
    — advertisable, campaign, ad group, ad, audience, email and account metrics,
    conversions, contextual targeting and CTV placements — replacing the legacy
    /report and /metrics REST endpoints of the CRUD and Prospecting APIs.
  humanURL: https://apidocs.nextroll.com/graphql-reporting-api/index.html
  baseURL: https://services.adroll.com/reporting/api/v1
  tags:
  - Reporting
  - GraphQL
  - Metrics
  - Analytics
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/graphql-reporting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/graphql-reporting-api/reference.html
  - type: GraphQL
    url: graphql/nextroll-graphql-reporting-schema.md
  - type: Console
    url: https://app.adroll.com/reporting/graphiql
- name: NextRoll Audience API
  description: Create and manage audience segments — CRM (email list), custom (partner
    user id), composite, impression, user-events, user-attributes and cross-channel
    lookalike — plus AdRoll ABM Target Account Lists, tiers and items, Ideal Customer
    Profiles, and audience sharing invitations.
  humanURL: https://apidocs.nextroll.com/audience-api/index.html
  baseURL: https://services.adroll.com/audience/v1
  tags:
  - Audiences
  - Segments
  - Target Accounts
  - CRM
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/audience-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/audience-api/reference.html
  - type: Examples
    url: https://apidocs.nextroll.com/audience-api/examples/index.html
- name: NextRoll Prospecting API
  description: Manage AdRoll Prospecting campaigns, ad groups, audiences, flights,
    geo-targets and advertisable-level prospecting settings, targeting digital profiles
    similar to existing retargeting segments.
  humanURL: https://apidocs.nextroll.com/prospecting-api/index.html
  baseURL: https://services.adroll.com/prospecting/api/v2
  tags:
  - Prospecting
  - Campaigns
  - Audiences
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/prospecting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/prospecting-api/reference.html
- name: NextRoll User Lists API
  description: Retrieve the size of audiences and user lists by ad, ad group, advertisable,
    segment and audience preview, including exact and CDP+ segment counts.
  humanURL: https://apidocs.nextroll.com/user-lists-api/index.html
  baseURL: https://services.adroll.com/user-lists/api/v1
  tags:
  - Audiences
  - User Lists
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/user-lists-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/user-lists-api/reference.html
- name: NextRoll Geotargeting API
  description: Search for the geotargeting EIDs used when setting geographic targets
    on AdRoll and AdRoll ABM campaigns.
  humanURL: https://apidocs.nextroll.com/geotargeting-api/index.html
  baseURL: https://services.adroll.com/geo/api/search/v2
  tags:
  - Geotargeting
  - Reference Data
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/geotargeting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/geotargeting-api/reference.html
- name: AdRoll ABM Activate and Playbooks API
  description: The AdRoll ABM (formerly RollWorks) activation surface — create, read
    and update playbooks, strategies, campaigns and ad groups used to run B2B
    account-based advertising programs.
  humanURL: https://apidocs.nextroll.com/guides/rollworks-playbooks.html
  baseURL: https://services.adroll.com/activate/api/v2
  tags:
  - Account Based Marketing
  - Playbooks
  - Campaigns
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/guides/get-started-rollworks.html
  - type: GettingStarted
    url: https://apidocs.nextroll.com/guides/get-started-rollworks.html
- name: NextRoll Server-to-Server (S2S) Event API
  description: Send conversion and engagement events directly from your servers to
    complement the AdRoll pixel and Mobile Measurement Partner integrations. Accepts
    batches of up to 100 JSON events across thirteen named event types, matched to
    users by click id (adct), first-party cookie, hashed or cleartext email, mobile
    advertising id or a custom user id. Authenticated with Server Access Tokens
    (SATs) issued by an account manager.
  humanURL: https://apidocs.nextroll.com/server-to-server-api/index.html
  baseURL: https://srv.adroll.com/api
  tags:
  - Events
  - Conversions
  - Server to Server
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/server-to-server-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/server-to-server-api/reference.html
  - type: EventCatalog
    url: asyncapi/nextroll-s2s-events.yml
- name: AdRoll MCP Server
  description: NextRoll's Model Context Protocol server (open beta, launched May 2026),
    exposing supported AdRoll and AdRoll ABM data and tools to MCP-compatible AI
    clients such as Claude, ChatGPT, Cursor, n8n and Microsoft Copilot Studio.
    Supports reporting and performance analysis, draft-first campaign creation and
    selected campaign management, and ABM account intelligence. Protected by OAuth
    2.1 with PKCE (S256) and dynamic client registration; the single published scope
    is `mcp`.
  humanURL: https://www.adroll.com/blog/adroll-mcp-server
  baseURL: https://services.adroll.com/mcp
  tags:
  - MCP
  - Agents
  - AI
  - Reporting
  properties:
  - type: MCPServer
    url: mcp/nextroll-mcp.yml
  - type: ToolCrosswalk
    url: mcp/nextroll-tool-crosswalk.yml
  - type: Documentation
    url: https://help.adroll.com/hc/en-us/articles/44128588376077-AdRoll-MCP-Server-Beta
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.nextroll.com/
- type: DeveloperPortal
  url: https://developers.nextroll.com/
- type: Documentation
  url: https://apidocs.nextroll.com/
- type: APIReference
  url: https://apidocs.nextroll.com/http-routingtable.html
- type: GettingStarted
  url: https://apidocs.nextroll.com/guides/get-started.html
- type: Support
  url: https://apidocs.nextroll.com/support.html
- type: HelpCenter
  url: https://help.adroll.com/hc/en-us
- type: Blog
  url: https://www.adroll.com/blog
- type: GitHubOrganization
  url: https://github.com/AdRoll
- type: Pricing
  url: https://www.adroll.com/pricing
- type: SignUp
  url: https://developers.nextroll.com/accounts/create
- type: Login
  url: https://app.adroll.com/
- type: TermsOfService
  url: https://www.nextroll.com/terms/api
- type: PrivacyPolicy
  url: https://www.nextroll.com/privacy
- type: StatusPage
  url: https://status.adroll.com/
- type: TrustCenter
  url: https://security.nextroll.com/
- type: Compliance
  url: https://www.nextroll.com/trust-center
- type: Security
  url: https://security.nextroll.com/
- type: FAQ
  url: https://apidocs.nextroll.com/faq.html
- type: Authentication
  url: authentication/nextroll-authentication.yml
- type: OAuthScopes
  url: scopes/nextroll-scopes.yml
- type: Conventions
  url: conventions/nextroll-conventions.yml
- type: ErrorCatalog
  url: errors/nextroll-error-codes.yml
- type: Lifecycle
  url: lifecycle/nextroll-lifecycle.yml
- type: Deprecation
  url: lifecycle/nextroll-lifecycle.yml
- type: Conformance
  url: conformance/nextroll-conformance.yml
- type: DomainSecurity
  url: security/nextroll-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/nextroll-vulnerability-disclosure.yml
- type: WellKnown
  url: well-known/nextroll-well-known.yml
- type: Packages
  url: packages/nextroll-packages.yml
- type: LLMsTxt
  url: llms/nextroll-llms.txt
- type: RateLimits
  url: rate-limits/nextroll-rate-limits.yml
- type: Plans
  url: plans/nextroll-plans.yml
- type: DataModel
  url: data-model/nextroll-data-model.yml
- type: Components
  url: components/nextroll-components.yml
- type: Sandbox
  url: sandbox/nextroll-sandbox.yml
- type: EventCatalog
  url: asyncapi/nextroll-s2s-events.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-01'
  status: enriched
  artifacts_added: 29
  pass: local-v1