generated: '2026-08-01'
method: searched
source: https://apidocs.nextroll.com/guides/pixel-javascript-api.html
scope_note: >-
  NextRoll ships no embeddable UI element library (no checkout elements, no hosted
  form widgets). Its client-side surface is a tracking/identity pixel with a
  JavaScript API, a firmographic reveal API layered on the same pixel, and vendor tag
  templates for tag managers and analytics pipelines. Those are catalogued here
  because they are genuinely client-side, browser-loaded components — distinct from
  the server-side services in the REST APIs.
families:
- name: AdRoll Pixel v2 JavaScript API
  kind: browser global
  global: adroll
  loader: the AdRoll Pixel snippet placed in the site header
  docs: https://apidocs.nextroll.com/guides/pixel-javascript-api.html
  methods:
  - name: adroll.track(eventName, attributes)
    description: Send a custom user event, optionally with product attributes
      (product_id, product_group, price, quantity, category), on top of the automatic
      page-view tracking.
  - name: adroll.get_cookie(callback)
    description: Retrieve the AdRoll first-party cookie value, used to correlate
      browser activity with Server-to-Server events.
    see: asyncapi/nextroll-s2s-events.yml
  supported_events:
    b2c: [pageView, homeView, productSearch, addToCart, purchase]
    b2b_abm: [highValuePage, gatedContent, demoRequest, signupPlan, signupTrial, contactSales,
      liveChat, formFill]
  validation_tools:
  - name: PixelPal
    docs: https://help.adroll.com/hc/en-us/articles/360040010352
  - name: Pixel Assistant
    docs: https://help.adroll.com/hc/en-us/articles/8261197025165
- name: Site Traffic Revealer
  kind: browser JavaScript API
  description: >-
    Real-time firmographic identification of a site visitor, exposed as additional
    JavaScript data wherever the AdRoll ABM pixel is placed. Also surfaces AdRoll ABM
    Account Lists, Account Groups and Journey Stages to other platforms for
    personalization and analytics.
  docs: https://apidocs.nextroll.com/site-traffic-revealer/index.html
  examples: https://apidocs.nextroll.com/site-traffic-revealer/examples.html
  prerequisites:
  - a correctly installed AdRoll ABM pixel
  - the visitor's browser must allow third-party cookies for best coverage
  - the account must be enabled for Site Traffic Revealer by AdRoll ABM support
- name: Tag manager and analytics templates
  kind: first-party integration templates
  items:
  - name: AdRoll Smart Pixel — Official (Google Tag Manager template)
    repo: https://github.com/AdRoll/gtm-smart-pixel
    official: true
  - name: AdRoll Google Tag Manager template
    repo: https://github.com/AdRoll/adroll-google-tag-manager
    official: true
  - name: analytics.js-integration-adroll (Segment analytics.js integration)
    repo: https://github.com/AdRoll/analytics.js-integration-adroll
    official: true
- name: GraphiQL reporting console
  kind: hosted developer console
  url: https://app.adroll.com/reporting/graphiql
  description: Hosted GraphiQL for browsing the reporting schema and building queries
    interactively. Requires an authenticated AdRoll session.
  see: sandbox/nextroll-sandbox.yml
absent:
- No embeddable checkout, form or dashboard components.
- No web-component or React/Vue element library published to any registry.