generated: '2026-08-01'
method: searched
source: https://apidocs.nextroll.com/guides/api-key-migration.html
docs:
- https://apidocs.nextroll.com/guides/api-key-migration.html
- https://www.adroll.com/pricing
model: >-
  API access is not separately priced. NextRoll sells AdRoll and AdRoll ABM as
  advertising products (media spend plus platform packaging) and gates the API by
  developer-application tier rather than by a paid API plan. There are two developer
  access tiers, both free to register for.
plans:
- name: Basic
  plan_count_scope: developer application tier
  price: null
  currency: null
  approval_required: false
  limits:
    requests_per_day: 10000
  features:
  - Access to all API features
  - Immediate access on registration
  signup: https://developers.nextroll.com/my-apps/new-app
  source: https://apidocs.nextroll.com/guides/api-key-migration.html
- name: Partner
  plan_count_scope: developer application tier
  price: null
  currency: null
  approval_required: true
  limits:
    requests_per_day: null
  features:
  - Intended for platform and marketplace partners
  - Application must be reviewed and approved before any API call succeeds
  source: https://apidocs.nextroll.com/guides/api-key-migration.html
product_pricing:
  url: https://www.adroll.com/pricing
  note: >-
    Commercial packaging for the underlying AdRoll / AdRoll ABM products lives on the
    marketing pricing page; it is not an API price list and no per-call pricing is
    published.
restricted_surfaces:
- surface: Server-to-Server (S2S) Event API
  gate: Server Access Tokens are issued by an account manager, not self-service.
- surface: Site Traffic Revealer
  gate: must be enabled per account by AdRoll ABM support or an account manager.
- surface: AdRoll MCP Server
  gate: open beta; capabilities depend on the authenticated user's AdRoll permissions.