aid: ojo-labs
name: OJO Labs
description: >-
  OJO Labs is an Austin, Texas real estate technology company founded in 2015 that
  operates Movoto, one of the largest consumer real estate search portals in the United
  States, alongside OJO's homeownership platform for buyers, sellers and existing
  homeowners. The company pairs AI-driven property search and home-value tracking with
  human real estate advisors, and monetizes primarily through an agent referral network
  that routes qualified consumers to licensed brokerages. OJO acquired Movoto in 2020
  and The LEAD Syndicate in 2024, launching Lever by Movoto as its industry-facing
  agent platform, and was itself acquired by Columbus, Ohio mortgage lender Lower in
  May 2025. OJO Labs is an end-user product company: it publishes no public developer
  program, API reference, SDK or machine-readable API contract, and its lead delivery
  to agent CRMs is handled through email parsing and third-party middleware rather
  than a documented partner API.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://ojo.com/static/media/ojo-logo.c15e6d9a.svg
url: https://raw.githubusercontent.com/api-evangelist/ojo-labs/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass
x-parent-company: Lower (acquired OJO Labs, May 2025)
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Real-Estate
- PropTech
- Home Search
- Mortgage
- Marketplace
- Lead Generation
- Consumer
tags_raw:
- Company
- Real Estate
- PropTech
- Home Search
- Mortgage
- Marketplace
- Lead Generation
- Consumer
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/ojo-labs-domain-security.yml
- type: Website
  url: https://ojo.com/
- type: TermsOfService
  url: https://ojo.com/terms-and-conditions/
- type: PrivacyPolicy
  url: https://ojo.com/privacy/
- type: GitHubOrganization
  url: https://github.com/ojolabs
- type: Support
  url: https://help.movoto.com/
- type: Blog
  url: https://www.movoto.com/blog/
- type: Packages
  url: packages/ojo-labs-packages.yml
- type: Plans
  url: plans/ojo-labs-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ojo-labs-rate-limits.yml
- type: LLMsTxt
  url: llms/ojo-labs-llms.txt
x-enrichment:
  date: '2026-08-26'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: >-
    OJO Labs ships only end-user products — ojo.com's own sitemap lists 31 URLs and not one
    is a developer, API or docs page, developer.ojo.com/docs.ojo.com/api.ojo.com do not
    resolve, and the only programmatic surface on any company host is Movoto's internal XHR
    /api/ path, which www.movoto.com/robots.txt disallows for every user agent.
  evidence:
  - url: https://ojo.com/sitemap.xml
    status: 200
  - url: https://ojo.com/openapi.json
    status: 200
  - url: https://www.movoto.com/robots.txt
    status: 200
  - url: https://www.movoto.com/.well-known/security.txt
    status: 404
  - url: https://www.movoto.com/.well-known/agent-card.json
    status: 404
  checked: '2026-08-26'