# Provenance stamped 2026-10-07 (roadmap#943): written by an API Evangelist sweep (dated 2026-05-25 by the file itself), not
# harvested from the provider. `method: generated` so the economics campaign may replace it with a
# dated, verbatim transcription; every figure below is unverified until it does.
method: generated
generated: '2026-05-25'
specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
provider: Olo
providerId: olo
publisherName: Olo, Inc.
serviceCategory: Restaurant Commerce Platform
created: '2026-05-25'
modified: '2026-05-25'
reconciled: false
tags:
  - Food Service
  - Restaurants
  - Online Ordering
  - Delivery
  - Payments
  - FinOps
  - FOCUS
description: 'FinOps shape for Olo: a hybrid platform-subscription + per-transaction take-rate model. Brands
  contract for the platform (Ordering, Rails, Dispatch, GDP / Marketing, etc.) on subscription and pay
  per-transaction processing fees for Olo Pay; partner API access is bundled into the Connect Partner Program.
  Specific dollar amounts and meter rates are sales-led and not exposed publicly, so this artifact captures
  the structure rather than reconciled rates.'
sources:
  - https://www.olo.com/
  - https://partners.olo.com/
  - https://investors.olo.com/
notes: Olo does not publish list pricing. Meters described here are structural (what Olo bills on), not priced.
  Olo (NYSE - OLO) reports SaaS-platform revenue and transaction-revenue lines separately in financial filings.
billingModel:
  pricingCategory: Subscription + Per-Order Transaction + Payments Take Rate
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Usage
    - Purchase
    - Tax
    - Adjustment
    - Refund
focusColumns:
  ServiceName: Olo Restaurant Platform
  ServiceCategory: Restaurant Commerce Platform
  ProviderName: Olo
  PublisherName: Olo, Inc.
  InvoiceIssuerName: Olo, Inc.
  BillingCurrency: USD
meters:
  - name: platform_subscription
    description: Monthly platform subscription per brand / module / location.
    unit: subscription
    chargeCategory: Usage
    pricingModel: Subscription
  - name: ordering_transactions
    description: Per-order transaction fee on orders flowing through the Ordering API and Network.
    unit: order
    chargeCategory: Usage
    pricingModel: Per-Unit
  - name: rails_transactions
    description: Per-order fee on marketplace orders injected through Rails.
    unit: order
    chargeCategory: Usage
    pricingModel: Per-Unit
  - name: dispatch_deliveries
    description: Per-delivery fee for orchestrated DSP deliveries.
    unit: delivery
    chargeCategory: Usage
    pricingModel: Per-Unit
  - name: olo_pay_processing
    description: Payments take-rate on card / digital-wallet transactions processed by Olo Pay.
    unit: transaction
    chargeCategory: Usage
    pricingModel: Take-Rate
  - name: omnivore_partner_access
    description: Partner subscription / per-location access to the Omnivore Universal POS API.
    unit: location
    chargeCategory: Usage
    pricingModel: Subscription
  - name: marketing_messages
    description: Outbound marketing messages (where Olo facilitates delivery via partner ESPs / SMS providers).
    unit: message
    chargeCategory: Usage
    pricingModel: Per-Unit
costAllocation:
  by:
    - brand
    - module
    - location
    - channel
  granularity: monthly
  notes: Brands typically allocate Olo platform spend by module (Ordering, Pay, GDP, etc.) and by location
    cohort; integration partners track Omnivore costs by integrated POS location.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com