# Optimizely

> Optimizely is a digital experience platform (DXP) combining Web and Feature Experimentation,
> Content Management (CMS), Content Marketing Platform (CMP), Commerce (Configured Commerce and
> Commerce Connect), the Optimizely Data Platform (ODP) customer data platform, Optimizely Graph,
> Campaign (email/omnichannel), Content Recommendations and the Opal AI agent layer. Optimizely
> publishes an RFC 9727 API catalog, 28 OpenAPI documents, a per-product llms.txt for every
> product area, and three OAuth-protected remote MCP servers.

This index is generated by API Evangelist from the Optimizely developer surface probed
2026-08-13. Optimizely serves NO llms.txt at the docs host root (404) — it publishes one
llms.txt per PRODUCT instead. Those provider-published files are the authoritative index and
are captured verbatim alongside this file.

## Provider-published llms.txt (verbatim copies in this directory)

- [Web Experimentation](https://docs.developers.optimizely.com/web-experimentation/llms.txt): optimizely-web-experimentation-llms.txt
- [Feature Experimentation](https://docs.developers.optimizely.com/feature-experimentation/llms.txt): optimizely-feature-experimentation-llms.txt
- [Experimentation Data](https://docs.developers.optimizely.com/experimentation-data/llms.txt): optimizely-experimentation-data-llms.txt
- [Performance Edge](https://docs.developers.optimizely.com/performance-edge/llms.txt): optimizely-performance-edge-llms.txt
- [Content Management System](https://docs.developers.optimizely.com/content-management-system/llms.txt): optimizely-content-management-system-llms.txt
- [Content Marketing Platform](https://docs.developers.optimizely.com/content-marketing-platform/llms.txt): optimizely-content-marketing-platform-llms.txt
- [Platform (Optimizely Graph)](https://docs.developers.optimizely.com/platform-optimizely/llms.txt): optimizely-platform-optimizely-llms.txt
- [Optimizely Data Platform](https://docs.developers.optimizely.com/optimizely-data-platform/llms.txt): optimizely-data-platform-llms.txt
- [Configured Commerce](https://docs.developers.optimizely.com/configured-commerce/llms.txt): optimizely-configured-commerce-llms.txt
- [Campaign](https://docs.developers.optimizely.com/optimizely-campaign/llms.txt): optimizely-campaign-llms.txt
- [Content Recommendations](https://docs.developers.optimizely.com/recommendations/llms.txt): optimizely-recommendations-llms.txt
- [Digital Experience Platform](https://docs.developers.optimizely.com/digital-experience-platform/llms.txt): optimizely-digital-experience-platform-llms.txt

## API discovery

- [API catalog (RFC 9727)](https://docs.developers.optimizely.com/.well-known/api-catalog): Two-level linkset naming every published OpenAPI document
- [Developer documentation](https://docs.developers.optimizely.com/): Product-scoped ReadMe portal; every page is also served as markdown by appending .md
- [Support help center](https://support.optimizely.com/): Product support and MCP server setup articles
- [Status page](https://status.optimizely.com/): Statuspage.io, JSON at /api/v2/status.json

## Machine-readable contracts

- Experimentation REST API v2 (108 operations, OAuth 2.0 authorization code): https://api.optimizely.com/v2
- Feature Experimentation Flags v1 (55 operations, Bearer/OAuth 2.0): https://api.optimizely.com/flags/v1
- Flags Scheduling API: https://api.app.optimizely.com/flags-scheduling
- Permission Service: https://api.optimizely.com/permissions
- Optimizely Agent API (self-hosted microservice, 11 paths)
- Event API (data ingest): https://logx.optimizely.com/v1 and https://eu.logx.optimizely.com/v1
- Edge Decider: https://optimizely-edge.com/edge-client/v1
- Optimizely Data Platform v3 (11 documents, x-api-key): https://api.us1.odp.optimizely.com/v3, https://api.eu1.odp.optimizely.com/v3, https://api.au1.odp.optimizely.com/v3
- Optimizely Graph: https://cg.optimizely.com and https://prod.cg.optimizely.com
- Content Marketing Platform v3 (115 paths, OAuth 2.0): https://api.cmp.optimizely.com/v3
- Campaign REST API (137 paths): https://api.campaign.episerver.net/rest
- Configured Commerce Admin V1 (1,577 paths) and Storefront V1/V2
- CMS Content Delivery v3.0 (customer-hosted)
- DXP Cloud API: https://paasportal.episerver.net
- Content Recommendations API (customer hostname templated)

Verbatim copies: openapi/_original/

## Agent surfaces

- Remote MCP — Experimentation: https://exp.mcp.opal.optimizely.com/mcp (OAuth, tools prefixed exp_)
- Remote MCP — Analytics: https://analytics.mcp.opal.optimizely.com/mcp (OAuth, tools prefixed oa_)
- Remote MCP — CMS (SaaS) and Graph: https://cms.mcp.opal.optimizely.com/mcp (OAuth, tools prefixed cms_/graph_)
- MCP OAuth metadata: https://auth.mcp.opal.optimizely.com/.well-known/oauth-authorization-server
- Provider-published Agent Skills: https://github.com/optimizely/ocp-skills (Claude and Codex plugin manifests)
- No A2A agent card is served on any Optimizely host (probed 2026-08-13)

## SDKs

- JavaScript: https://www.npmjs.com/package/@optimizely/optimizely-sdk
- React: https://www.npmjs.com/package/@optimizely/react-sdk
- Python: https://pypi.org/project/optimizely-sdk/
- Ruby: https://rubygems.org/gems/optimizely-sdk
- PHP: https://packagist.org/packages/optimizely/optimizely-sdk
- C#/.NET: https://www.nuget.org/packages/Optimizely.SDK
- Java: https://central.sonatype.com/artifact/com.optimizely.ab/core-api
- Android: https://central.sonatype.com/artifact/com.optimizely.ab/android-sdk
- Swift: https://github.com/optimizely/swift-sdk
- Go: https://pkg.go.dev/github.com/optimizely/go-sdk/v2
- Flutter: https://github.com/optimizely/optimizely-flutter-sdk
- Agent (self-hosted microservice): https://github.com/optimizely/agent
- GitHub organization: https://github.com/optimizely

## Repo artifacts

- apis.yml (APIs.json 0.21 provider index)
- openapi/_original/ — 28 verbatim provider-published OpenAPI documents
- mcp/ — MCP server manifest and REST tool crosswalk
- well-known/ — RFC 9727 api-catalog + RFC 9728/8414 OAuth metadata
- skills/ — provider-published Agent Skills (verbatim) plus generated flow skills
- authentication/, scopes/, conventions/, errors/, lifecycle/, rate-limits/, plans/, security/