slug: optimyzee provider: Optimyzee generated_by: planning/capability-mapping/scripts/classify_capabilities.py model: claude-opus-5 frame: - Software & Technology min_confidence: 0.7 capability_model: source: https://github.com/vincentmakes/turbo-ea-capabilities license: CC-BY-4.0 attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 notice: NOTICE edge_count: 16 edges: - tag: App/Campaign/GoogleAds spec_file: optimyzee-app-campaign-googleads-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.9 evidence: POST /app/campaign/googleAds appCampaignGoogleAdsCreate; GET /app/campaign/googleAds/{campaignId}/metrics ... AppCampaignGoogleAdsMetricsReportSchema reason: Operations create Google Ads campaigns and retrieve their performance metrics — paid-media campaign management, i.e. Digital Marketing Management. - tag: App/Create/GoogleAds/SearchCreation spec_file: optimyzee-app-create-googleads-searchcreation-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.88 evidence: POST /app/create/g/searchCreation/{draftId}/publish appCreateGoogleAdsSearchCreationPublish; AppCreateGoogleAdsSearchCreationDraftKeywordSchema reason: Drafts and publishes Google Ads search campaigns with keywords — paid-search campaign construction, i.e. digital marketing. - tag: App/Analyze/GoogleAds/Health spec_file: optimyzee-app-analyze-googleads-health-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/analyze/g/health appAnalyzeGoogleAdsHealthAnalyze; schemas AppAnalyzeGoogleAdsHealthAccountSchema, AppAnalyzeGoogleAdsHealthCampaignSchema, AppAnalyzeGoogleAdsHealthMetricsSchema reason: Analyses the health of a Google Ads account/campaign with metrics and flags — paid media (digital marketing) management, a sub-capability of Marketing Management. - tag: App/Analyze/GoogleAds/Optimization spec_file: optimyzee-app-analyze-googleads-optimization-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/analyze/g/optimization/search-terms; POST /app/analyze/g/optimization/p-max; .../search-theme-suggestions; .../promotion-draft reason: Operations optimise Google Ads search-term and Performance Max campaigns, generating asset and promotion drafts — paid search/digital marketing optimisation. - tag: App/Campaign spec_file: optimyzee-app-campaign-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/campaign/{campaignId}/activate; POST /app/campaign/{campaignId}/pause; POST /app/campaign/{campaignId}/optimization reason: Lifecycle control of advertising campaigns (activate, pause, optimise, delete) on a Google Ads management platform — digital/paid marketing campaign management. - tag: App/Create/GoogleAds/KeywordPlanner spec_file: optimyzee-app-create-googleads-keywordplanner-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/create/g/keywordPlanner appCreateGoogleAdsKeywordPlannerQueue; AppCreateGoogleAdsKeywordPlannerKeywordSchema reason: Generates and maintains Google Ads keyword plans — SEO/paid-search planning within digital marketing, not a generic technical surface. - tag: App/Create/GoogleAds/RsaBuilder spec_file: optimyzee-app-create-googleads-rsabuilder-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/create/g/rsaBuilder appCreateGoogleAdsRsaBuilderQueue; AppCreateGoogleAdsRsaBuilderSchema reason: Builds responsive search ad copy for Google Ads — paid-media ad asset creation, part of Digital Marketing Management. - tag: App/Create/GoogleAds/SearchCreationAi spec_file: optimyzee-app-create-googleads-searchcreationai-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: POST /app/create/g/searchCreationAi/{draftId}/rsa-builder appCreateGoogleAdsSearchCreationAiBuildRsaAds; .../stag-builder appCreateGoogleAdsSearchCreationAiBuildStagStructure reason: AI-driven generation of search campaign structure, keyword plans and RSA ads — paid-search campaign creation under Digital Marketing Management. - tag: App/Create/GoogleAds/SitelinkBuilder spec_file: optimyzee-app-create-googleads-sitelinkbuilder-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.82 evidence: POST /app/create/g/sitelinkBuilder appCreateGoogleAdsSitelinkBuilderQueue; AppCreateGoogleAdsSitelinkBuilderSitelinkSchema reason: Builds Google Ads sitelink assets — an ad extension asset for paid search, part of digital marketing execution. - tag: App/Billing/Subscription spec_file: optimyzee-app-billing-subscription-api-openapi.yml capability_id: BC-4240 capability_id_l1: BC-4240 capability_name: Subscription Lifecycle Management confidence: 0.8 evidence: POST /app/billing/subscription/cancel; POST /app/billing/subscription appBillingSubscriptionSubscribe; POST /app/billing/subscription/charge; AppBillingSubscriptionCheckoutSchema reason: Subscribe, charge, skip and cancel the customer's SaaS subscription — subscription lifecycle (with billing/checkout elements); L2 ambiguous between provisioning, cancellation and payment collection. - tag: Operations/Billing/Subscription spec_file: optimyzee-operations-billing-subscription-api-openapi.yml capability_id: BC-4240 capability_id_l1: BC-4240 capability_name: Subscription Lifecycle Management confidence: 0.75 evidence: POST /operations/billing/subscription operationsBillingSubscriptionCreate ... DELETE /operations/billing/subscription/{subscriptionId} operationsBillingSubscriptionDelete reason: Full CRUD over subscription records for a SaaS product — creation, in-life update and cancellation of subscriptions. Maps to subscription lifecycle at L1; the operations do not distinguish provisioning vs modification vs cancellation clearly enough for an L2, and billing/rating detail is absent. - tag: Operations/Campaign spec_file: optimyzee-operations-campaign-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: GET /operations/campaign, PUT /operations/campaign/{campaignId} operationsCampaignUpdate; vendor 'structures and optimizes Google Ads search campaigns' reason: Read and update of paid-search campaign entities on an ad-management platform is digital/paid-media marketing management. Slight ambiguity between digital marketing and demand generation, hence 0.75. - tag: App Yelp spec_file: optimyzee-app-yelp-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.72 evidence: POST /app/yelp/ads-jobs/manual Enqueue a manual guarded Yelp ads job (pause/resume/edit budget) reason: Operations manage paid Yelp advertising (budgets, pause/resume) plus lead autoresponders and ad reporting KPIs — paid media/social management within Digital Marketing Management. Some overlap with lead-generation (BC-400.40) via the lead autoresponders. - tag: App/Analyze/GoogleAds/Audit spec_file: optimyzee-app-analyze-googleads-audit-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.72 evidence: POST /app/analyze/g/audit appAnalyzeGoogleAdsAuditQueue; AppAnalyzeGoogleAdsAuditResultSchema reason: Queues and retrieves audits of Google Ads accounts — paid-media analysis, i.e. Digital Marketing Management. 'Audit' here is a paid-search account review, not internal audit. - tag: App/Analyze/GoogleAds/Reporting spec_file: optimyzee-app-analyze-googleads-reporting-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: POST /app/analyze/g/reporting/querier; AppAnalyzeGoogleAdsReportingRowSchema reason: Reporting/query surface over Google Ads data; it is marketing performance reporting within paid-media management, though thin (could also read as generic analytics). - tag: App/Campaign/Activity spec_file: optimyzee-app-campaign-activity-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: POST /app/campaign/activity/apply/{taskId}; AppCampaignActivityTaskSchema; GET /app/campaign/activity/{campaignId} reason: Apply or dismiss recommended optimisation tasks against an ad campaign and view its activity log — campaign execution within digital marketing management.