aid: ortto
url: https://raw.githubusercontent.com/api-evangelist/ortto/refs/heads/main/apis.yml
name: Ortto
kind: company
description: Ortto (formerly Autopilot) is a marketing automation, customer data
  platform (CDP), and analytics product. Its REST API at https://api.ap3api.com/v1
  lets applications create and update people/contacts and accounts, send custom
  activity events, manage tags, retrieve campaign reports, and send transactional
  email and SMS, all authenticated with a custom API key via the X-Api-Key header.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
created: '2026-06-25'
modified: '2026-06-25'
specificationVersion: '0.19'
apis:
- aid: ortto:people-contacts
  name: Ortto People / Contacts API
  tags:
  - People
  - Contacts
  - CDP
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
    type: Documentation
  - url: https://help.ortto.com/a-250-api-reference
    type: APIReference
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Create or update one or more people (merge), retrieve people by query
    or by IDs, archive, delete, restore, and manage subscriptions and custom fields,
    with configurable merge strategies.
- aid: ortto:custom-activities
  name: Ortto Custom Activities API
  tags:
  - Activities
  - Events
  - Tracking
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/a-233-custom-activities-guide
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
    type: Documentation
  - url: https://help.ortto.com/a-250-api-reference
    type: APIReference
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Send up to 100 custom activity events per request (2 MB max) and
    manage activity definitions, optionally creating or updating the associated
    person via merge_by or person_id.
- aid: ortto:campaigns
  name: Ortto Campaigns API
  tags:
  - Campaigns
  - Reports
  - Assets
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/a-686-retrieve-a-campaign-or-asset-report-get
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
    type: Documentation
  - url: https://help.ortto.com/a-250-api-reference
    type: APIReference
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Retrieve campaigns by time period (calendar), pull campaign and
    asset reports, and fetch the HTML or SMS body of email and SMS assets.
- aid: ortto:tags
  name: Ortto Tags API
  tags:
  - Tags
  - Segmentation
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/a-263-retrieve-a-list-of-tags-get
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-227-tagging-and-untagging-people
    type: Documentation
  - url: https://help.ortto.com/a-250-api-reference
    type: APIReference
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Retrieve the list of tags configured on an account, optionally
    filtered by a search term; people are tagged and untagged through the people
    merge endpoint.
- aid: ortto:transactional-email
  name: Ortto Transactional Email API
  tags:
  - Transactional
  - Email
  - Messaging
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/a-242-using-the-api-to-send-emails
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-827-send-emails-via-api
    type: Documentation
  - url: https://help.ortto.com/a-250-api-reference
    type: APIReference
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Send transactional (or, with non_transactional set, marketing)
    email and SMS via a single POST, with support for up to 5 base64-encoded
    attachments; the endpoint returns a 202 on acceptance.
- aid: ortto:webhooks
  name: Ortto Webhooks
  tags:
  - Webhooks
  - Events
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://help.ortto.com/a-223-developer-guide
  baseURL: https://api.ap3api.com/v1
  properties:
  - url: https://help.ortto.com/a-223-developer-guide
    type: Documentation
  - url: openapi/ortto-openapi.yml
    type: OpenAPI
  description: Outbound webhooks delivered from Ortto journeys/playbooks let
    external systems react to contact and campaign events; configuration is
    done in the Ortto app rather than through a dedicated public REST resource.
common:
- type: GitHubOrganization
  url: https://github.com/autopilot3
- type: LinkedIn
  url: https://www.linkedin.com/company/ortto
- type: Website
  url: https://ortto.com/
- type: Documentation
  url: https://ortto.com/developers/
- type: Plans
  url: plans/ortto-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ortto-rate-limits.yml
- type: FinOps
  url: finops/ortto-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com