specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Ortto
providerId: ortto
created: '2026-06-25'
modified: '2026-06-25'
reconciled: true
tags:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Ortto spend. Ortto bills a fixed monthly (or annual)
  subscription tied to the number of contacts in the account rather than
  per-API-call usage; the same subscription governs both app and API access.
  Additional contacts and email volume are billed as add-ons at $99/month per
  100,000. Transactional email and SMS are features of supporting plans. Cost
  is therefore driven primarily by contact count and add-on volume, not by API
  request count.
notes: >-
  Plan prices and add-on rates change; verify against the Ortto pricing page
  during reconciliation. Transactional email via API requires plan support and
  Ortto approval.
sources:
- https://ortto.com/pricing/
- https://help.ortto.com/a-43-ortto-pricing-changes-faq
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Ortto
serviceCategory: Marketing and Customer Engagement
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Ortto
  ServiceCategory: Marketing and Customer Engagement
  ProviderName: Ortto
  PublisherName: Ortto
  InvoiceIssuerName: Ortto
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: plan_subscription
  description: Recurring plan fee tied to the contact tier (Starter, Professional, Business, Enterprise).
  unit: subscription
  aggregation: sum
  dimensions:
  - account
  - plan
- name: contacts
  description: Number of contacts in the account, the primary driver of plan tier and add-on cost.
  unit: contacts
  aggregation: max
  dimensions:
  - account
- name: add_on_contacts
  description: Additional contacts beyond the plan allowance, billed per 100,000.
  unit: contacts
  aggregation: sum
  dimensions:
  - account
- name: add_on_email_volume
  description: Additional email volume beyond the plan allowance, billed per 100,000.
  unit: emails
  aggregation: sum
  dimensions:
  - account
- name: transactional_messages
  description: Transactional email and SMS sent via the API on supporting plans.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - channel
principles:
- name: Visibility
  description: Track contact count against the plan allowance; watch for tier upgrades and add-on triggers.
- name: Allocation
  description: Tag custom API keys per integration/team to attribute API-driven contact and message growth.
- name: Optimization
  description: Archive or delete stale contacts to stay within tier; batch merge calls (up to 100) to reduce overhead; right-size the plan to actual contact volume.
- name: Accountability
  description: Assign an owner for the Ortto subscription; review contact growth and add-on charges monthly against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com