slug: outbrain
provider: Outbrain
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 7
edges:
- tag: Campaigns
  spec_file: outbrain-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /marketers/{marketerId}/campaigns Create A Campaign For A Marketer; GET /campaigns/{campaignId}/locations
    Retrieve Campaign GeoLocations; schema AudienceTargeting
  reason: Create/update/list of paid native advertising campaigns with audience and geo targeting on an
    open-web ad platform — execution of paid digital media, i.e. Digital Marketing Management. Residual
    ambiguity with Demand Generation keeps this at 0.8.
- tag: PromotedLinks
  spec_file: outbrain-promotedlinks-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /campaigns/{campaignId}/promotedLinks Create a PromotedLink; PUT /campaigns/{campaignId}/promotedLinks
    Update Existing PromotedLinks CPC Value
  reason: Creation and bid management of promoted ad units inside campaigns — paid-media/native advertising
    execution, i.e. digital marketing management.
- tag: Targeting
  spec_file: outbrain-targeting-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: GET /campaigns/{campaignId}/targeting/audience Get Audience Targeting For A Campaign; schema
    AudienceTargeting
  reason: Reads and updates audience targeting on advertising campaigns — core paid-media/digital marketing
    campaign configuration.
- tag: Multiple Conversions
  spec_file: outbrain-multiple-conversions-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.74
  evidence: POST /marketers/{marketerId}/conversionEvents Create a Conversion Event; GET /marketers/{id}/engagementMetrics
    Retrieve Marketer's Engagement Metrics
  reason: Conversion-event definition and engagement metrics for advertising campaigns = digital marketing
    conversion tracking/measurement. Could also be read as marketing measurement operations, hence 0.74.
- tag: Interest Targeting
  spec_file: outbrain-interest-targeting-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: GET /interests/search  Search Interests by term; GET /interests/all  Retrieve all available
    interests — within the 'Outbrain Amplify' advertising product
  reason: Interest taxonomy lookup used to target paid native advertising campaigns; this is digital/paid-media
    marketing tooling. Some risk it is merely reference metadata, hence moderate confidence.
- tag: PromotedLinksSequences
  spec_file: outbrain-promotedlinkssequences-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /campaigns/{campaignId}/promotedLinksSequences Create a PromotedLinkSequence; GET /campaigns/{campaignId}/promotedLinksSequences
    List PromotedLinksSequences for Campaign
  reason: Sequenced promoted-ad creative delivery within advertising campaigns; paid-media campaign execution
    under digital marketing.
- tag: Budgets
  spec_file: outbrain-budgets-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.7
  evidence: POST /marketers/{marketerId}/budgets createBudget Create A Budget; GET /marketers/{id}/budgets
    List Budgets for a Marketer
  reason: Budgets here are advertising spend budgets held by a marketer account and attached to campaigns,
    i.e. management of marketing budget within an ad platform, which maps to Marketing Operations Management
    (marketing budget, technology, measurement). Some ambiguity versus digital/paid-media execution, hence
    0.7.