specification: API Commons Vocabulary
specificationVersion: '0.1'
provider: Outbrain (Teads)
providerId: outbrain
created: '2026-05-25'
modified: '2026-05-25'
description: >
  Operational and capability vocabulary for the combined Outbrain / Teads open-internet
  advertising platform — covering native (Amplify), premium video, CTV, conversion
  measurement, and publisher content recommendations.
domains:
  - id: native-advertising
    label: Native Advertising
    terms:
      - Marketer
      - Campaign
      - PromotedLink
      - Budget
      - AudienceTargeting
      - Bid
      - CPC
      - Conversion Bid Strategy
  - id: open-web-monetization
    label: Open Web Publisher Monetization
    terms:
      - Engage
      - JS Widget
      - Mobile SDK
      - Smartfeed
      - Recommendation
      - Organic Recommendation
      - Paid Recommendation
      - Mediation
      - Disclosure
  - id: ctv-video
    label: CTV and Video
    terms:
      - Outstream
      - InRead
      - Connected TV
      - CTV
      - Predictive AI
      - Omnichannel Graph
      - Teads Studio
  - id: measurement
    label: Measurement and Attribution
    terms:
      - Impression
      - Click
      - View
      - Completed View
      - Conversion
      - Conversion API
      - Server-Side Pixel
      - First-Party Data
  - id: programmatic
    label: Programmatic Integrations
    terms:
      - OpenRTB
      - Prebid
      - PMP Deal
      - Direct IO
      - Auction
      - Floor Price
identifiers:
  - name: marketerId
    description: Identifier of a marketer (advertiser account) in Amplify.
  - name: campaignId
    description: Identifier of an Amplify campaign.
  - name: promotedLinkId
    description: Identifier of a promoted link (creative).
  - name: budgetId
    description: Identifier of a shared budget.
  - name: publisherKey
    description: Outbrain publisher key used for Engage widgets.
  - name: widgetJSId
    description: Per-publisher widget identifier (e.g. AR_1).
  - name: pixel_id
    description: Teads conversion pixel identifier.