specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: People Data Labs
providerId: peopledatalabs
created: '2026-07-11'
modified: '2026-07-11'
reconciled: false
tags:
- Data Enrichment
- Person Data
- Company Data
- B2B Data
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of People Data Labs spend. PDL is billed on credits, where a credit
  is consumed each time an endpoint returns a matched record. Person, company, and
  IP endpoints are metered on separate credit pools, and cost is driven by the
  number of successful matches rather than by request count. Plans bundle a
  monthly credit allowance (free, self-serve Pro, and custom enterprise), with
  bulk data licensing available at the enterprise tier. The dominant cost lever is
  match volume and how tightly enrichment and search inputs are scoped to avoid
  wasted matches.
notes: >-
  Per-credit rates are not reconciled here; verify on the PDL pricing pages.
  Searches can return many records, so query limits and pagination directly drive
  credit consumption. Enterprise data-license feeds are priced separately from the
  metered API.
sources:
- https://www.peopledatalabs.com/pricing/person
- https://www.peopledatalabs.com/pricing/company
- https://docs.peopledatalabs.com/docs/usage-limits
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: People Data Labs
serviceCategory: Data and Analytics
billingModel:
  pricingCategory: Usage-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
focusColumns:
  ServiceName: People Data Labs API
  ServiceCategory: Data and Analytics
  ProviderName: People Data Labs
  PublisherName: People Data Labs
  InvoiceIssuerName: People Data Labs
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Usage-Based
meters:
- name: person_credits
  description: Credits consumed per matched person record across enrichment, identify, search, and retrieve.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: company_credits
  description: Credits consumed per matched company record across company enrichment and search.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: ip_credits
  description: Credits consumed per IP enrichment match.
  unit: credits
  aggregation: sum
  dimensions:
  - account
- name: utility_calls
  description: Cleaner, autocomplete, job-title, and skill enrichment usage.
  unit: requests
  aggregation: sum
  dimensions:
  - account
  - endpoint
principles:
- name: Visibility
  description: Track credit burn per endpoint and per credit pool (person, company, IP); read rate-limit headers to correlate volume with spend.
- name: Allocation
  description: Use separate API keys per team or workload so credit consumption maps to internal cost centers.
- name: Optimization
  description: Tighten enrichment inputs to raise match rates, scope search queries and pagination to only needed records, and use the Cleaner APIs to normalize inputs before spending enrichment credits.
- name: Accountability
  description: Assign owners per key and review monthly credit consumption against plan allowances before overage or upgrade.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com