aid: pet-circle
name: Pet Circle
description: 'Pet Circle is Australia''s largest online pet-supplies retailer, selling
  pet food, flea and worming treatments, toys, bedding and prescription veterinary
  products direct to consumers across Australia. Founded in mid-2011 in Sydney by
  Mike Frizell and James Edwards as Paws for Life and rebranded to Pet Circle in early
  2014, the company reached unicorn status with a valuation above AU$1 billion after
  a $125 million Series C in December 2021, and extended into adjacent lines with
  Pet Circle Pharmacy (petcirclepharma.com.au) and Pet Circle Insurance (petcircleinsurance.com.au,
  launched May 2023). Its storefront is a headless commerce stack — a commercetools
  back end fronted by a Vue Storefront / Alokai layer on Vercel, with Google Cloud
  Functions gluing SaaS services together — but Pet Circle operates that architecture
  internally: it publishes no public developer portal, no API reference, and no
  machine-readable API contract. Trading-partner integration is handled out of band
  through EDI, and consumer-side partner traffic runs through third-party affiliate
  networks rather than a first-party API program.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://avatars.githubusercontent.com/u/5011331?v=4
url: https://raw.githubusercontent.com/api-evangelist/pet-circle/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Retail
- E-Commerce
- Pets
- Consumer
- Australia
- Direct to Consumer
- Pet Supplies
- Headless Commerce
tags_raw:
- Company
- Retail
- E-Commerce
- Pets
- Consumer
- Australia
- Direct To Consumer
- Pet Supplies
- Headless Commerce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.petcircle.com.au/
- type: GitHubOrganization
  url: https://github.com/PawsForLife
- type: Support
  url: https://www.petcircle.com.au/faq
- type: TermsOfService
  url: https://www.petcircle.com.au/terms-of-use
- type: PrivacyPolicy
  url: https://www.petcircle.com.au/privacy
- type: Packages
  url: packages/pet-circle-packages.yml
- type: Plans
  url: plans/pet-circle-plans-pricing.yml
- type: RateLimits
  url: rate-limits/pet-circle-rate-limits.yml
- type: LLMsTxt
  url: llms/pet-circle-llms.txt
- type: DomainSecurity
  url: security/pet-circle-domain-security.yml

x-enrichment:
  date: '2026-08-26'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: >-
    Pet Circle runs a headless commerce stack (commercetools + Vue Storefront/Alokai on
    Vercel) entirely for its own consumer storefront — no api., developer. or docs.
    subdomain resolves in DNS, every /.well-known/ path on www.petcircle.com.au returns a
    real 404, and the only first-party code it has ever published is two single-release
    internal npm libraries from January 2024; partner integration is arranged out of band
    via EDI and affiliate networks rather than a developer program.
  evidence:
    - url: https://www.petcircle.com.au/.well-known/api-catalog
      status: 404
    - url: https://www.petcircle.com.au/.well-known/agent-card.json
      status: 404
    - url: https://www.petcircle.com.au/.well-known/security.txt
      status: 404
    - url: https://api.petcircle.com.au/openapi.json
      status: 0
    - url: https://www.petcircle.com.au/robots.txt
      status: 429
    - url: https://github.com/PawsForLife
      status: 200
  checked: '2026-08-26'