Get the top trending search keywords among the Pinterest user audience.
Trending keywords can be used to inform ad targeting, budget strategy, and creative decisions about which products and Pins will resonate with your audience.
Geographic, demographic and interest-based filters are available to narrow down to the top trends among a specific audience. Multiple trend types are supported that can be used to identify newly-popular, evergreen or seasonal keywords.
For an interactive way to explore this data, please visit trends.pinterest.com.'
operationId: trending_keywords/list
security:
- pinterest_oauth2:
- user_accounts:read
x-ratelimit-category: trends_read
x-sandbox: enabled
parameters:
- $ref: '#/components/parameters/path_trend_region'
- $ref: '#/components/parameters/path_trend_type'
- $ref: '#/components/parameters/query_interest_list'
- $ref: '#/components/parameters/query_gender_list'
- $ref: '#/components/parameters/query_age_bucket_list'
- name: include_keywords
description: 'If set, filters the results to top trends which include at least one of the specified keywords.
If unset, no keyword filtering logic is applied.'
example:
- recipes
- dessert
in: query
required: false
schema:
$ref: '#/components/schemas/KeywordList'
- $ref: '#/components/parameters/query_normalize_against_group'
- $ref: '#/components/parameters/query_trending_keyword_limit'
responses:
'200':
content:
application/json:
schema:
$ref: '#/components/schemas/TrendingKeywordsResponse'
description: Success
'400':
description: Invalid trending keywords request parameters
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
example:
code: 400
message: Invalid trending keywords request parameters
default:
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
description: Unexpected error
tags:
- Top
/user_account/analytics/top_pins:
get:
summary: Get user account top pins analytics
description: 'Gets analytics data about a user''s top pins (limited to the top 50).
- By default, the "operation user_account" is the token user_account.
Optional: Business Access: Specify an ad_account_id to use the owner of that ad_account as the "operation user_account".'
tags:
- Top
operationId: user_account/analytics/top_pins
security:
- pinterest_oauth2:
- pins:read
- user_accounts:read
x-ratelimit-category: org_analytics
x-sandbox: disabled
parameters:
- $ref: '#/components/parameters/query_start_date'
- $ref: '#/components/parameters/query_end_date'
- $ref: '#/components/parameters/query_sort_by'
- $ref: '#/components/parameters/query_from_claimed_content'
- $ref: '#/components/parameters/query_pin_format'
- $ref: '#/components/parameters/query_app_types'
- $ref: '#/components/parameters/query_content_type'
- $ref: '#/components/parameters/query_source'
- $ref: '#/components/parameters/query_metric_types'
- $ref: '#/components/parameters/query_num_of_pins'
- $ref: '#/components/parameters/query_created_in_last_n_days'
- $ref: '#/components/parameters/query_ad_account_id'
responses:
'200':
content:
application/json:
schema:
$ref: '#/components/schemas/TopPinsAnalyticsResponse'
description: Success
'403':
description: Not authorized to access the user account analytics.
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
example:
code: 403
message: Not authorized to access the user account analytics.
default:
description: Unexpected error
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
/user_account/analytics/top_video_pins:
get:
summary: Get user account top video pins analytics
description: 'Gets analytics data about a user''s top video pins (limited to the top 50).
- By default, the "operation user_account" is the token user_account.
Optional: Business Access: Specify an ad_account_id to use the owner of that ad_account as the "operation user_account".'
tags:
- Top
operationId: user_account/analytics/top_video_pins
security:
- pinterest_oauth2:
- pins:read
- user_accounts:read
x-ratelimit-category: org_analytics
x-sandbox: disabled
parameters:
- $ref: '#/components/parameters/query_start_date'
- $ref: '#/components/parameters/query_end_date'
- $ref: '#/components/parameters/query_video_pin_sort_by'
- $ref: '#/components/parameters/query_from_claimed_content'
- $ref: '#/components/parameters/query_pin_format'
- $ref: '#/components/parameters/query_app_types'
- $ref: '#/components/parameters/query_content_type'
- $ref: '#/components/parameters/query_source'
- $ref: '#/components/parameters/query_video_pin_metric_types'
- $ref: '#/components/parameters/query_num_of_pins'
- $ref: '#/components/parameters/query_created_in_last_n_days'
- $ref: '#/components/parameters/query_ad_account_id'
responses:
'200':
content:
application/json:
schema:
$ref: '#/components/schemas/TopVideoPinsAnalyticsResponse'
description: Success
'403':
description: Not authorized to access the user account analytics.
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
example:
code: 403
message: Not authorized to access the user account analytics.
default:
description: Unexpected error
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
components:
schemas:
TopVideoPinsAnalyticsResponse:
type: object
properties:
date_availability:
type: object
properties:
latest_available_timestamp:
type: number
example: 1649116799000
is_realtime:
type: boolean
example: false
pins:
type: array
items:
description: Array with metrics, status, and pin id for the requested metric
type: object
properties:
metrics:
description: The metric name and daily value for each requested metric
type: object
additionalProperties:
type: number
example:
IMPRESSION: 7
QUARTILE_95_PERCENT_VIEW: 2
SAVE: 1
VIDEO_10S_VIEW: 5
VIDEO_AVG_WATCH_TIME: 86989
VIDEO_MRC_VIEW: 2
VIDEO_START: 2
VIDEO_V50_WATCH_TIME: 173979
OUTBOUND_CLICK: 2
data_status:
type: object
additionalProperties:
$ref: '#/components/schemas/DataStatus'
pin_id:
description: The pin id
type: string
example: '642396334344813594'
sort_by:
type: string
enum:
- SAVE
- IMPRESSION
- OUTBOUND_CLICK
- VIDEO_MRC_VIEW
- VIDEO_AVG_WATCH_TIME
- VIDEO_V50_WATCH_TIME
- QUARTILE_95_PERCENT_VIEW
- VIDEO_10S_VIEW
- VIDEO_START
example: IMPRESSION
GenderList:
title: Gender
type: array
example:
- female
- unknown
items:
type: string
enum:
- female
- male
- unknown
AgeBucketList:
title: AgeRange
type: array
example:
- 35-44
- 50-54
items:
type: string
enum:
- 18-24
- 25-34
- 35-44
- 45-49
- 50-54
- 55-64
- 65+
Error:
title: Error
type: object
properties:
code:
type: integer
message:
type: string
required:
- code
- message
L1InterestList:
title: Interest
type: array
example:
- beauty
- womens_fashion
items:
type: string
enum:
- animals
- architecture
- art
- beauty
- childrens_fashion
- design
- diy_and_crafts
- education
- electronics
- entertainment
- event_planning
- finance
- food_and_drinks
- gardening
- health
- home_decor
- mens_fashion
- parenting
- quotes
- sport
- travel
- vehicles
- wedding
- womens_fashion
TopPinsAnalyticsResponse:
type: object
properties:
date_availability:
type: object
properties:
latest_available_timestamp:
type: number
example: 1649116799000
is_realtime:
type: boolean
example: false
pins:
type: array
items:
description: Array with metrics, status, and pin id for the requested metric
type: object
properties:
metrics:
$ref: '#/components/schemas/Metrics'
data_status:
type: object
additionalProperties:
$ref: '#/components/schemas/DataStatus'
pin_id:
description: The pin id
type: string
example: '642396334344813594'
sort_by:
type: string
enum:
- ENGAGEMENT
- SAVE
- IMPRESSION
- OUTBOUND_CLICK
- PIN_CLICK
example: IMPRESSION
KeywordList:
title: Keywords
type: array
example:
- recipes
- dessert
items:
type: string
minLength: 1
maxLength: 100
minItems: 1
maxItems: 50
TrendingKeywordsResponse:
type: object
properties:
trends:
description: 'The top trending keywords for the specified trend type in the requested region.
Results are ordered, with the first element in the array representing the #1 top trend.'
type: array
items:
type: object
properties:
keyword:
description: The keyword that is trending.
example: couples halloween costumes
type: string
minLength: 1
pct_growth_wow:
description: 'The week-over-week percent change in search volume for this keyword.
For example, a value of "50" would represent a 50% increase in searches in the last seven days compared to the week prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% week-over-week growth.'
example: 50
type: integer
pct_growth_mom:
description: 'The month-over-month percent change in search volume for this keyword.
For example, a value of "400" would represent a 400% increase in searches in the last 30 days compared to the month prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% month-over-month growth.'
example: 400
type: integer
pct_growth_yoy:
description: 'The year-over-year percent change in search volume for this keyword.
For example, a value of "-5" would represent a 5% decrease in searches in the last 365 days compared to the month prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% year-over-year growth.'
example: -5
type: integer
time_series:
description: 'A sequence of weekly observations of the relative search volume for this keyword over the past year.
These values are normalized to a [0-100] range, and can be used to visualize the history of user interest in this keyword.
By default, normalization is applied independently to the time series of each keyword, but the `normalize_against_group` query parameter can be used in cases where you wish to compare relative volume between keywords.
**Note**: The date of each observation is in ISO-8601 format and represents the *end* of the week. For example, a value of `2023-10-31` would include searches that happened between `2023-10-25` and `2023-10-31`.'
example:
'2023-10-10': 31
'2023-10-17': 54
'2023-10-24': 77
'2023-10-31': 100
type: object
properties:
date:
type: string
format: date
additionalProperties:
type: integer
TrendType:
title: TrendType
type: string
example: monthly
enum:
- growing
- monthly
- yearly
- seasonal
TrendsSupportedRegion:
title: Region
type: string
example: GB+IE
enum:
- US
- CA
- DE
- FR
- ES
- IT
- DE+AT+CH
- GB+IE
- IT+ES+PT+GR+MT
- PL+RO+HU+SK+CZ
- SE+DK+FI+NO
- NL+BE+LU
- AR
- BR
- CO
- MX
- MX+AR+CO+CL
- AU+NZ
Metrics:
description: The metric name and daily value for each requested metric
type: object
additionalProperties:
type: number
example:
CLOSEUP: 1
CLOSEUP_RATE: 0
ENGAGEMENT: 1
ENGAGEMENT_RATE: 0
IMPRESSION: 240
OUTBOUND_CLICK: 20
OUTBOUND_CLICK_RATE: 0.08
PIN_CLICK: 37
PIN_CLICK_RATE: 0.15
QUARTILE_95_PERCENT_VIEW: 8
SAVE: 20
SAVE_RATE: 0.18
VIDEO_10S_VIEW: 2
VIDEO_AVG_WATCH_TIME: 2507.75
VIDEO_MRC_VIEW: 20
VIDEO_START: 29
VIDEO_V50_WATCH_TIME: 10031
DataStatus:
description: Metrics availablity, e.g., "READY".
example: READY
type: string
enum:
- PROCESSING
- READY
- ESTIMATE
- BEFORE_BUSINESS_CREATED
- BEFORE_DATA_RETENTION_PERIOD
- BEFORE_PIN_DATA_RETENTION_PERIOD
- BEFORE_METRIC_START_DATE
- BEFORE_CORE_METRIC_START_DATE
- BEFORE_PIN_FORMAT_METRIC_START_DATE
- BEFORE_AUDIENCE_METRIC_START_DATE
- BEFORE_AUDIENCE_MONTHLY_METRIC_START_DATE
- BEFORE_VIDEO_METRIC_START_DATE
- BEFORE_CONVERSION_METRIC_START_DATE
- PURCHASERS_METRIC_SMALLER_THAN_THRESHOLD
- IN_BAD_TAG_DATE
- BEFORE_PUBLISHED_METRIC_START_DATE
- BEFORE_ASSIST_METRIC_START_DATE
- BEFORE_PIN_CREATED
- BEFORE_ACCOUNT_CLAIMED
- BEFORE_DEMOGRAPHIC_FILTERS_START_DATE
- AUDIENCE_SEGMENT_SMALLER_THAN_THRESHOLD
- AUDIENCE_TOTAL_SMALLER_THAN_THRESHOLD
- BEFORE_PRODUCT_GROUP_FILTER_START_DATE
parameters:
query_interest_list:
name: interests
description: 'If set, filters the results to trends associated with the specified interests.
If unset, trends for all interests will be returned.
The list of supported interests is:
- `animals` - Animals
- `architecture` - Architecture
- `art` - Art
- `beauty` - Beauty
- `childrens_fashion` - Children''s Fashion
- `design` - Design
- `diy_and_crafts` - DIY & Crafts
- `education` - Education
- `electronics` - Electronics
- `entertainment` - Entertainment
- `event_planning` - Event Planning
- `finance` - Finance
- `food_and_drinks` - Food & Drink
- `gardening` - Gardening
- `health` - Health
- `home_decor` - Home Decor
- `mens_fashion` - Men''s Fashion
- `parenting` - Parenting
- `quotes` - Quotes
- `sport` - Sports
- `travel` - Travel
- `vehicles` - Vehicles
- `wedding` - Wedding
- `womens_fashion` - Women''s Fashion'
example:
- beauty
- womens_fashion
in: query
required: false
schema:
$ref: '#/components/schemas/L1InterestList'
query_video_pin_metric_types:
description: 'Metric types to get video data for, default is all. '
explode: false
in: query
name: metric_types
required: false
schema:
items:
enum:
- IMPRESSION
- SAVE
- VIDEO_MRC_VIEW
- VIDEO_AVG_WATCH_TIME
- VIDEO_V50_WATCH_TIME
- QUARTILE_95_PERCENT_VIEW
- VIDEO_10S_VIEW
- VIDEO_START
- OUTBOUND_CLICK
type: string
type: array
style: form
query_end_date:
description: 'Metric report end date (UTC). Format: YYYY-MM-DD. Cannot be more than 90 days past start_date.'
in: query
name: end_date
required: true
schema:
type: string
format: date
query_video_pin_sort_by:
description: Specify sorting order for video metrics
explode: false
in: query
name: sort_by
required: true
schema:
enum:
- IMPRESSION
- SAVE
- OUTBOUND_CLICK
- VIDEO_MRC_VIEW
- VIDEO_AVG_WATCH_TIME
- VIDEO_V50_WATCH_TIME
- QUARTILE_95_PERCENT_VIEW
- VIDEO_10S_VIEW
- VIDEO_START
type: string
query_ad_account_id:
name: ad_account_id
description: Unique identifier of an ad account.
in: query
schema:
type: string
pattern: ^\d+$
maxLength: 18
query_num_of_pins:
name: num_of_pins
in: query
schema:
type: integer
minimum: 1
maximum: 50
default: 10
description: Number of pins to include, default is 10. Max is 50.
example: 25
query_age_bucket_list:
name: ages
description: 'If set, filters the results to trends among users in the specified age range(s).
If unset, trends among all age groups will be returned.'
example:
- 35-44
- 50-54
in: query
required: false
schema:
$ref: '#/components/schemas/AgeBucketList'
query_from_claimed_content:
description: Filter on Pins that match your claimed domain.
in: query
name: from_claimed_content
required: false
schema:
default: BOTH
enum:
- OTHER
- CLAIMED
- BOTH
type: string
query_sort_by:
description: Specify sorting order for metrics
explode: false
in: query
name: sort_by
required: true
schema:
enum:
- ENGAGEMENT
- IMPRESSION
- OUTBOUND_CLICK
- PIN_CLICK
- SAVE
type: string
query_app_types:
description: Apps or devices to get data for, default is all.
in: query
name: app_types
required: false
schema:
default: ALL
enum:
- ALL
- MOBILE
- TABLET
- WEB
type: string
query_content_type:
description: Filter to paid or organic data. Default is all.
in: query
name: content_type
required: false
schema:
default: ALL
enum:
- ALL
- PAID
- ORGANIC
type: string
query_source:
description: Filter to activity from Pins created and saved by your, or activity created and saved by others from your claimed accounts
in: query
name: source
required: false
schema:
default: ALL
enum:
- ALL
- YOUR_PINS
- OTHER_PINS
type: string
query_normalize_against_group:
name: normalize_against_group
description: 'Governs how the resulting time series data will be normalized to a [0-100] scale.
By default (`false`), the data will be normalized independently for each keyword. The peak search volume observation in *each* keyword''s time series will be represented by the value 100. This is ideal for analyzing when an individual keyword is expected to peak in interest.
If set to `true`, the data will be normalized as a group. The peak search volume observation across *all* keywords in the response will be represented by the value 100, and all other values scaled accordingly. Use this option when you wish to compare relative search volume between multiple keywords.'
in: query
required: false
schema:
type: boolean
example: true
default: false
query_pin_format:
description: Pin formats to get data for, default is all.
in: query
name: pin_format
required: false
schema:
default: ALL
enum:
- ALL
- ORGANIC_IMAGE
- ORGANIC_PRODUCT
- ORGANIC_VIDEO
- ADS_STANDARD
- ADS_PRODUCT
- ADS_VIDEO
- ADS_IDEA
- PRODUCT
- REGULAR
- VIDEO
type: string
path_trend_region:
name: region
description: 'The geographic region of interest. Only top trends within the specified region will be returned.
The `region` parameter is formatted as ISO 3166-2 country codes delimited by `+`, corresponding to the following geographic areas:
- `US` - United States
- `CA` - Canada
- `DE` - Germany
- `FR` - France
- `ES` - Spain
- `IT` - Italy
- `DE+AT+CH` - Germanic countries
- `GB+IE` - Great Britain & Ireland
- `IT+ES+PT+GR+MT` - Southern Europe
- `PL+RO+HU+SK+CZ` - Eastern Europe
- `SE+DK+FI+NO` - Nordic countries
- `NL+BE+LU` - Benelux
- `AR` - Argentina
- `BR` - Brazil
- `CO` - Colombia
- `MX` - Mexico
- `MX+AR+CO+CL` - Hispanic LatAm
- `AU+NZ` - Australasia'
in: path
required: true
schema:
$ref: '#/components/schemas/TrendsSupportedRegion'
path_trend_type:
name: trend_type
description: 'The methodology used to rank how trendy a keyword is.
- `growing` trends have high upward growth in search volume over the last quarter
- `monthly` trends have high search volume in the last month
- `yearly` trends have high search volume in the last year
- `seasonal` trends have high upward growth in search volume over the last month and exhibit a seasonal recurring pattern (typically annual)'
in: path
required: true
schema:
$ref: '#/components/schemas/TrendType'
query_start_date:
description: 'Metric report start date (UTC). Format: YYYY-MM-DD. Cannot be more than 90 days back from today.'
in: query
name: start_date
required: true
schema:
type: string
format: date
query_created_in_last_n_days:
name: created_in_last_n_days
in: query
schema:
type: integer
enum:
- 30
description: Get metrics for pins created in the last "n" days.
example: 30
query_trending_keyword_limit:
name: limit
description: The maximum number of trending keywords that will be returned. Keywords are returned in trend-ranked order, so a `limit` of 50 will return the top 50 trends.
example: 25
in: query
required: false
schema:
type: integer
minimum: 1
maximum: 50
default: 50
query_metric_types:
description: 'Metric types to get data for, default is all. '
explode: false
in: query
name: metric_types
required: false
schema:
items:
enum:
- ENGAGEMENT
- ENGAGEMENT_RATE
- IMPRESSION
- OUTBOUND_CLICK
- OUTBOUND_CLICK_RATE
- PIN_CLICK
- PIN_CLICK_RATE
- SAVE
- SAVE_RATE
type: string
type: array
style: form
query_gender_list:
name: genders
description: 'If set, filters the results to trends among users who identify with the specified gender(s).
If unset, trends among all genders will be returned.
The `unknown` group includes users with unspecified or customized gender profile settings.'
example:
- female
- unknown
in: query
required: false
schema:
$ref: '#/components/schemas/GenderList'
securitySchemes:
pinterest_oauth2:
type: oauth2
flows:
authorizationCode:
authorizationUrl: https://www.pinterest.com/oauth/
tokenUrl: https://api.pinterest.com/v5/oauth/token
scopes:
ads:read: See all of your advertising data, including ads, ad groups, campaigns etc.
ads:write: Create, update, or delete ads, ad groups, campaigns etc.
billing:read: See all of your billing data, billing profile, etc.
billing:write: Create, update, or delete billing data, billing profiles, etc.
biz_access:read: See business access data
biz_access:write: Create, update, or delete business access data
boards:read: See your public boards, including group boards you join
boards:read_secret: See your secret boards
boards:write: Create, update, or delete your public boards
boards:write_secret: Create, update, or delete your secret boards
catalogs:read: See all of your catalogs data
catalogs:write: Create, update, or delete your catalogs data
pins:read: See your public Pins
pins:read_secret: See your secret Pins
pins:write: Create, update, or delete your public Pins
pins:write_secret: Create, update, or delete your secret Pins
user_accounts:read: See your user accounts and followers
user_accounts:write: Update your user accounts and followers
conversion_token:
type: http
scheme: bearer
description: This security scheme only applies to the conversion events endpoint (POST /ad_accounts/{ad_account_id}/events). This endpoint requires a bearer token generated via Ads Manager (ads.pinterest.com).
basic:
type: http
scheme: basic
x-tagGroups:
- name: Pin and Boards
tags:
- pins
- boards
- media
- aggregated_comments
- aggregated_pin_data
- user_account
- name: Campaign Management
tags:
- ad_accounts
- campaigns
- ad_groups
- ads
- product_group_promotions
- bulk
- name: Targeting
tags:
- audiences
- customer_lists
- keywords
- targeting_template
- audience_insights
- audience_sharing
- name: Ad Formats
tags:
- lead_forms
- lead_ads
- leads_export
- name: Billing
tags:
- billing
- order_lines
- terms_of_service
- name: Business Access
tags:
- business_access_assets
- business_access_invite
- business_access_relationships
- name: Conversions
tags:
- conversion_events
- conversion_tags
- name: Others
tags:
- integrations
- oauth
- resources
- search
- terms
- name: Shopping
tags:
- catalogs
- name: Deprecated
tags:
- product_groups