Get the top trending search keywords among the Pinterest user audience.
Trending keywords can be used to inform ad targeting, budget strategy, and creative decisions about which products and Pins will resonate with your audience.
Geographic, demographic and interest-based filters are available to narrow down to the top trends among a specific audience. Multiple trend types are supported that can be used to identify newly-popular, evergreen or seasonal keywords.
For an interactive way to explore this data, please visit trends.pinterest.com.'
operationId: trending_keywords/list
security:
- pinterest_oauth2:
- user_accounts:read
x-ratelimit-category: trends_read
x-sandbox: enabled
parameters:
- $ref: '#/components/parameters/path_trend_region'
- $ref: '#/components/parameters/path_trend_type'
- $ref: '#/components/parameters/query_interest_list'
- $ref: '#/components/parameters/query_gender_list'
- $ref: '#/components/parameters/query_age_bucket_list'
- name: include_keywords
description: 'If set, filters the results to top trends which include at least one of the specified keywords.
If unset, no keyword filtering logic is applied.'
example:
- recipes
- dessert
in: query
required: false
schema:
$ref: '#/components/schemas/KeywordList'
- $ref: '#/components/parameters/query_normalize_against_group'
- $ref: '#/components/parameters/query_trending_keyword_limit'
responses:
'200':
content:
application/json:
schema:
$ref: '#/components/schemas/TrendingKeywordsResponse'
description: Success
'400':
description: Invalid trending keywords request parameters
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
example:
code: 400
message: Invalid trending keywords request parameters
default:
content:
application/json:
schema:
$ref: '#/components/schemas/Error'
description: Unexpected error
tags:
- Trend
components:
parameters:
query_interest_list:
name: interests
description: 'If set, filters the results to trends associated with the specified interests.
If unset, trends for all interests will be returned.
The list of supported interests is:
- `animals` - Animals
- `architecture` - Architecture
- `art` - Art
- `beauty` - Beauty
- `childrens_fashion` - Children''s Fashion
- `design` - Design
- `diy_and_crafts` - DIY & Crafts
- `education` - Education
- `electronics` - Electronics
- `entertainment` - Entertainment
- `event_planning` - Event Planning
- `finance` - Finance
- `food_and_drinks` - Food & Drink
- `gardening` - Gardening
- `health` - Health
- `home_decor` - Home Decor
- `mens_fashion` - Men''s Fashion
- `parenting` - Parenting
- `quotes` - Quotes
- `sport` - Sports
- `travel` - Travel
- `vehicles` - Vehicles
- `wedding` - Wedding
- `womens_fashion` - Women''s Fashion'
example:
- beauty
- womens_fashion
in: query
required: false
schema:
$ref: '#/components/schemas/L1InterestList'
path_trend_region:
name: region
description: 'The geographic region of interest. Only top trends within the specified region will be returned.
The `region` parameter is formatted as ISO 3166-2 country codes delimited by `+`, corresponding to the following geographic areas:
- `US` - United States
- `CA` - Canada
- `DE` - Germany
- `FR` - France
- `ES` - Spain
- `IT` - Italy
- `DE+AT+CH` - Germanic countries
- `GB+IE` - Great Britain & Ireland
- `IT+ES+PT+GR+MT` - Southern Europe
- `PL+RO+HU+SK+CZ` - Eastern Europe
- `SE+DK+FI+NO` - Nordic countries
- `NL+BE+LU` - Benelux
- `AR` - Argentina
- `BR` - Brazil
- `CO` - Colombia
- `MX` - Mexico
- `MX+AR+CO+CL` - Hispanic LatAm
- `AU+NZ` - Australasia'
in: path
required: true
schema:
$ref: '#/components/schemas/TrendsSupportedRegion'
query_gender_list:
name: genders
description: 'If set, filters the results to trends among users who identify with the specified gender(s).
If unset, trends among all genders will be returned.
The `unknown` group includes users with unspecified or customized gender profile settings.'
example:
- female
- unknown
in: query
required: false
schema:
$ref: '#/components/schemas/GenderList'
path_trend_type:
name: trend_type
description: 'The methodology used to rank how trendy a keyword is.
- `growing` trends have high upward growth in search volume over the last quarter
- `monthly` trends have high search volume in the last month
- `yearly` trends have high search volume in the last year
- `seasonal` trends have high upward growth in search volume over the last month and exhibit a seasonal recurring pattern (typically annual)'
in: path
required: true
schema:
$ref: '#/components/schemas/TrendType'
query_normalize_against_group:
name: normalize_against_group
description: 'Governs how the resulting time series data will be normalized to a [0-100] scale.
By default (`false`), the data will be normalized independently for each keyword. The peak search volume observation in *each* keyword''s time series will be represented by the value 100. This is ideal for analyzing when an individual keyword is expected to peak in interest.
If set to `true`, the data will be normalized as a group. The peak search volume observation across *all* keywords in the response will be represented by the value 100, and all other values scaled accordingly. Use this option when you wish to compare relative search volume between multiple keywords.'
in: query
required: false
schema:
type: boolean
example: true
default: false
query_trending_keyword_limit:
name: limit
description: The maximum number of trending keywords that will be returned. Keywords are returned in trend-ranked order, so a `limit` of 50 will return the top 50 trends.
example: 25
in: query
required: false
schema:
type: integer
minimum: 1
maximum: 50
default: 50
query_age_bucket_list:
name: ages
description: 'If set, filters the results to trends among users in the specified age range(s).
If unset, trends among all age groups will be returned.'
example:
- 35-44
- 50-54
in: query
required: false
schema:
$ref: '#/components/schemas/AgeBucketList'
schemas:
GenderList:
title: Gender
type: array
example:
- female
- unknown
items:
type: string
enum:
- female
- male
- unknown
L1InterestList:
title: Interest
type: array
example:
- beauty
- womens_fashion
items:
type: string
enum:
- animals
- architecture
- art
- beauty
- childrens_fashion
- design
- diy_and_crafts
- education
- electronics
- entertainment
- event_planning
- finance
- food_and_drinks
- gardening
- health
- home_decor
- mens_fashion
- parenting
- quotes
- sport
- travel
- vehicles
- wedding
- womens_fashion
TrendType:
title: TrendType
type: string
example: monthly
enum:
- growing
- monthly
- yearly
- seasonal
TrendsSupportedRegion:
title: Region
type: string
example: GB+IE
enum:
- US
- CA
- DE
- FR
- ES
- IT
- DE+AT+CH
- GB+IE
- IT+ES+PT+GR+MT
- PL+RO+HU+SK+CZ
- SE+DK+FI+NO
- NL+BE+LU
- AR
- BR
- CO
- MX
- MX+AR+CO+CL
- AU+NZ
AgeBucketList:
title: AgeRange
type: array
example:
- 35-44
- 50-54
items:
type: string
enum:
- 18-24
- 25-34
- 35-44
- 45-49
- 50-54
- 55-64
- 65+
Error:
title: Error
type: object
properties:
code:
type: integer
message:
type: string
required:
- code
- message
KeywordList:
title: Keywords
type: array
example:
- recipes
- dessert
items:
type: string
minLength: 1
maxLength: 100
minItems: 1
maxItems: 50
TrendingKeywordsResponse:
type: object
properties:
trends:
description: 'The top trending keywords for the specified trend type in the requested region.
Results are ordered, with the first element in the array representing the #1 top trend.'
type: array
items:
type: object
properties:
keyword:
description: The keyword that is trending.
example: couples halloween costumes
type: string
minLength: 1
pct_growth_wow:
description: 'The week-over-week percent change in search volume for this keyword.
For example, a value of "50" would represent a 50% increase in searches in the last seven days compared to the week prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% week-over-week growth.'
example: 50
type: integer
pct_growth_mom:
description: 'The month-over-month percent change in search volume for this keyword.
For example, a value of "400" would represent a 400% increase in searches in the last 30 days compared to the month prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% month-over-month growth.'
example: 400
type: integer
pct_growth_yoy:
description: 'The year-over-year percent change in search volume for this keyword.
For example, a value of "-5" would represent a 5% decrease in searches in the last 365 days compared to the month prior.
**Note**: growth rates are rounded, with a maximum of +/- 10000% change. A value of 10001 indicates that this keyword experienced > 10000% year-over-year growth.'
example: -5
type: integer
time_series:
description: 'A sequence of weekly observations of the relative search volume for this keyword over the past year.
These values are normalized to a [0-100] range, and can be used to visualize the history of user interest in this keyword.
By default, normalization is applied independently to the time series of each keyword, but the `normalize_against_group` query parameter can be used in cases where you wish to compare relative volume between keywords.
**Note**: The date of each observation is in ISO-8601 format and represents the *end* of the week. For example, a value of `2023-10-31` would include searches that happened between `2023-10-25` and `2023-10-31`.'
example:
'2023-10-10': 31
'2023-10-17': 54
'2023-10-24': 77
'2023-10-31': 100
type: object
properties:
date:
type: string
format: date
additionalProperties:
type: integer
securitySchemes:
pinterest_oauth2:
type: oauth2
flows:
authorizationCode:
authorizationUrl: https://www.pinterest.com/oauth/
tokenUrl: https://api.pinterest.com/v5/oauth/token
scopes:
ads:read: See all of your advertising data, including ads, ad groups, campaigns etc.
ads:write: Create, update, or delete ads, ad groups, campaigns etc.
billing:read: See all of your billing data, billing profile, etc.
billing:write: Create, update, or delete billing data, billing profiles, etc.
biz_access:read: See business access data
biz_access:write: Create, update, or delete business access data
boards:read: See your public boards, including group boards you join
boards:read_secret: See your secret boards
boards:write: Create, update, or delete your public boards
boards:write_secret: Create, update, or delete your secret boards
catalogs:read: See all of your catalogs data
catalogs:write: Create, update, or delete your catalogs data
pins:read: See your public Pins
pins:read_secret: See your secret Pins
pins:write: Create, update, or delete your public Pins
pins:write_secret: Create, update, or delete your secret Pins
user_accounts:read: See your user accounts and followers
user_accounts:write: Update your user accounts and followers
conversion_token:
type: http
scheme: bearer
description: This security scheme only applies to the conversion events endpoint (POST /ad_accounts/{ad_account_id}/events). This endpoint requires a bearer token generated via Ads Manager (ads.pinterest.com).
basic:
type: http
scheme: basic
x-tagGroups:
- name: Pin and Boards
tags:
- pins
- boards
- media
- aggregated_comments
- aggregated_pin_data
- user_account
- name: Campaign Management
tags:
- ad_accounts
- campaigns
- ad_groups
- ads
- product_group_promotions
- bulk
- name: Targeting
tags:
- audiences
- customer_lists
- keywords
- targeting_template
- audience_insights
- audience_sharing
- name: Ad Formats
tags:
- lead_forms
- lead_ads
- leads_export
- name: Billing
tags:
- billing
- order_lines
- terms_of_service
- name: Business Access
tags:
- business_access_assets
- business_access_invite
- business_access_relationships
- name: Conversions
tags:
- conversion_events
- conversion_tags
- name: Others
tags:
- integrations
- oauth
- resources
- search
- terms
- name: Shopping
tags:
- catalogs
- name: Deprecated
tags:
- product_groups