aid: playable
name: Playable
description: >-
  Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing
  gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel,
  advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and
  retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and
  voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is
  delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured
  with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm.
  API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.
image: https://playable.com/wp-content/uploads/2022/09/Logo_Playable_wobble.png
url: https://raw.githubusercontent.com/api-evangelist/playable/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.20'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- marketing-gamification
- interactive-marketing
- campaign-management
- zero-party-data
- lead-generation
- loyalty
- martech
- webhooks
- oauth2
apis:
- name: Playable API
  description: >-
    Public REST API for the Playable gamification platform. Covers campaign types, campaign lifecycle
    (list, view, update, copy, delete, activate, pause, resume, clear cache), campaign sections and
    registration form fields, prizes and bulk prizes, vouchers, player registrations, email and SMS logs,
    game data statistics, session/registration analytics, game settings, media upload and login-token
    creation. OAuth 2.0 client-credentials with 37 fine-grained scopes; 3,600 requests per hour per
    developer app with X-RateLimit-* and Retry-After response headers.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - marketing-gamification
  - campaign-management
  - zero-party-data
  - loyalty
  - martech
  properties:
  - type: OpenAPI
    url: openapi/playable-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
  - type: Overlay
    url: overlays/playable-api-overlay.yaml
- name: Playable MCP Server
  description: >-
    Hosted Model Context Protocol endpoint served from the Playable web property and advertised through
    RFC 9728 protected-resource metadata at playable.com/.well-known/oauth-protected-resource. Requires
    OAuth 2.0 authorization-code + PKCE (S256) with the `mcp` scope; an anonymous tools/list call returns
    401 mcp_unauthorized, so the tool set and input schemas are not enumerable without credentials.
  humanURL: https://playable.com/
  baseURL: https://playable.com/wp-json/mcp/mcp-oauth-server
  tags:
  - mcp
  - agent-native
  - marketing-gamification
  properties:
  - type: MCPServer
    url: mcp/playable-mcp.yml
  - type: MCPServer
    url: https://playable.com/wp-json/mcp/mcp-oauth-server
  - type: ToolCrosswalk
    url: mcp/playable-tool-crosswalk.yml
  - type: WellKnown
    url: well-known/playable-well-known.yml
- name: Playable Campaign SDK
  description: >-
    Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based
    `window.sdk` object plus an event stream so a host page can listen to campaign events and read
    campaign context filtered by the viewer's permissions. Documented at sdk.playable.com.
  humanURL: https://sdk.playable.com/guide/introduction.html
  baseURL: https://sdk.playable.com
  tags:
  - javascript
  - sdk
  - marketing-gamification
  properties:
  - type: Documentation
    url: https://sdk.playable.com/guide/introduction.html
  - type: Packages
    url: packages/playable-packages.yml
  - type: SDKs
    url: packages/playable-packages.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/playable-domain-security.yml
- type: Website
  url: https://playable.com/
- type: DeveloperPortal
  url: https://api.playable.com/
- type: Documentation
  url: https://help.playable.com/en/
- type: APIReference
  url: https://api.playable.com/
- type: GettingStarted
  url: https://help.playable.com/en/articles/10384051-developer
- type: Support
  url: https://playable.com/help-center/
- type: HelpCenter
  url: https://help.playable.com/en/
- type: Blog
  url: https://playable.com/learn/blog/
- type: Pricing
  url: https://playable.com/pricing/
- type: SignUp
  url: https://playable.com/demo/
- type: Login
  url: https://app.playable.com/
- type: TermsOfService
  url: https://playable.com/terms-and-conditions-v2/
- type: PrivacyPolicy
  url: https://playable.com/privacy-policy-for-playable-aps/
- type: StatusPage
  url: https://status.playable.com/
- type: Compliance
  url: https://playable.com/iso-gdpr-security/
- type: TrustCenter
  url: security/playable-trust-center.yml
- type: Plans
  url: plans/playable-plans-pricing.yml
- type: RateLimits
  url: rate-limits/playable-rate-limits.yml
- type: Authentication
  url: authentication/playable-authentication.yml
- type: OAuthScopes
  url: scopes/playable-scopes.yml
- type: Conventions
  url: conventions/playable-conventions.yml
- type: Lifecycle
  url: lifecycle/playable-lifecycle.yml
- type: Conformance
  url: conformance/playable-conformance.yml
- type: ErrorCatalog
  url: errors/playable-problem-types.yml
- type: ErrorCatalog
  url: errors/playable-integration-status-codes.yml
- type: Sandbox
  url: sandbox/playable-sandbox.yml
- type: DataModel
  url: data-model/playable-data-model.yml
- type: Packages
  url: packages/playable-packages.yml
- type: SDKs
  url: packages/playable-packages.yml
- type: Components
  url: components/playable-components.yml
- type: Webhooks
  url: asyncapi/playable-webhooks.yml
- type: MCPServer
  url: mcp/playable-mcp.yml
- type: WellKnown
  url: well-known/playable-well-known.yml
- type: LLMsTxt
  url: llms/playable-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/playable-api-overlay.yaml
x-vouched-by:
- Benchmark Email
- MailerLite
x-vouch-count: 2
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1