specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
provider: Poplin
providerId: poplin
publisherName: Poplin Technologies
serviceCategory: Laundry / Gig Marketplace
created: '2026-07-03'
modified: '2026-07-03'
reconciled: false
tags:
- Laundry
- On-Demand
- Gig Economy
- Marketplace
- FinOps
- FOCUS
description: >-
  FOCUS-aligned FinOps shape for Poplin: a two-sided laundry marketplace with
  no public API and therefore no per-API-call billing. Economics are driven by
  per-pound consumer service revenue on one side, and per-order payouts to
  independent "Laundry Pros" on the other; Poplin's take is the spread between
  the two.
notes: |
  No public per-API pricing exists because there is no public API. Meters
  below represent marketplace economic units (pounds processed, orders,
  Laundry Pro payouts) sourced from Poplin's public pricing and marketing
  pages, not from any billing API.
sources:
- https://poplin.zendesk.com/hc/en-us/articles/15462163795355-Price
- https://poplin.co/blog/how-much-does-poplin-cost-lets-talk-dollars-and-pounds
- https://poplin.co/about
- https://poplin.co/business
principles:
- name: Visibility
  description: >-
    Poplin (internally) can track per-pound revenue by market and turnaround
    tier (Standard vs Express) via its own app telemetry; no third party can,
    since there is no public API or usage-export mechanism.
  metricNote: |
    Publicly, the only visible unit economics are the advertised per-pound
    consumer rates ($1/lb Standard, $2/lb Express) and order minimums ($30 /
    $40); Laundry Pro payout share is not publicly broken out.
- name: Allocation
  description: >-
    Allocate by service tier (Standard vs Express), market/zip code (rates
    vary by market), and channel (consumer vs Business/SMB accounts, which
    are billed on negotiated terms rather than the public rate card).
- name: Optimization
  description: >-
    For a Business/SMB account, optimization means negotiating volume rates
    directly with Poplin sales once weekly volume exceeds the ~1,000 lb/week
    threshold Poplin cites for contact-sales engagement, and favoring Standard
    over Express where next-day turnaround is acceptable.
- name: Accountability
  description: >-
    Without a public API or usage export, a business customer's only
    accountability mechanism is its own order history in the Poplin app plus
    its account manager relationship; there is no programmatic cost-reporting
    integration.
domains:
- name: Understand Usage and Cost
  capabilities:
  - Allocation
  - Reporting and Analytics
- name: Quantify Business Value
  capabilities:
  - Planning and Estimating
  - Unit Economics
- name: Optimize Usage and Cost
  capabilities:
  - Workload Optimization
- name: Manage the FinOps Practice
  capabilities:
  - Onboarding Workloads
billingModel:
  pricingCategory: Per-Pound Consumer Service (Not API Metered)
  billingFrequency: Per-order
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Poplin Laundry Pickup and Delivery
  ServiceCategory: Laundry / Gig Marketplace
  ProviderName: Poplin
  PublisherName: Poplin Technologies
  InvoiceIssuerName: Poplin Technologies
  BillingCurrency: USD
  ChargeCategory: Usage
meters:
- name: pounds_processed
  description: Pounds of laundry washed, dried, and folded per order.
  unit: pound
  aggregation: sum
  dimensions:
  - service_tier
  - market
- name: orders_completed
  description: Completed Standard or Express laundry orders.
  unit: order
  aggregation: sum
  dimensions:
  - service_tier
  - market
- name: laundry_pro_payout
  description: >-
    Amount paid out to the independent Laundry Pro who fulfilled an order;
    not publicly broken out as a percentage of the consumer price.
  unit: USD
  aggregation: sum
  dimensions:
  - market
apis:
- name: Poplin API
  baseURL: https://api.poplin.co
  tags:
  - Laundry
  - On-Demand
  - Gig Economy
  serviceName: Poplin API
  serviceCategory: API
  x-note: Host resolves but serves no public API; not a billable, documented surface.
unitEconomics:
- name: Revenue per Pound (Standard)
  metric: standard_revenue / pounds_processed
  target: '$1.00/lb (most zip codes)'
- name: Revenue per Pound (Express)
  metric: express_revenue / pounds_processed
  target: '$2.00/lb (most zip codes)'
- name: Laundry Pro Payout Share
  metric: laundry_pro_payout / standard_revenue
  target: 'not publicly disclosed'
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com