---
layout: post
title: Every API Provider Should Have A Logo And Branding Page
sourceurl: >-
  http://apievangelist.com/2014/08/18/every-api-provider-should-have-a-logo-and-branding-page/
image: >-
  http://kinlane-productions2.s3.amazonaws.com/api-evangelist-site/company/logos/Concur_Logo_HZ_Black_500px.png
author:
  name: kinlane
tags:
  - Branding
  - Logo
---
I spend a lot of time looking for good quality logos to represent the companies I track on and write stories about. I have a certain vision in my head about how I want company listings and detail pages to look across the [API Evangelist network](http://apievangelist.com/network.html)—something that takes a lot of work.

To support this vision, I spend a lot of time looking for logos. Sometimes you can find them in the header of a website, but often times they are poor quality, not configured to be standalone, or difficult to get at for any number of other reasons--making my work a lot tougher.

I published a new list of 819 companies who are doing interesting things with APIs that I call [The API Stack](http://theapistack.com/). After publishing the project, [Concur](https://www.concur.com), one of the [travel API providers](http://theapistack.com/stack.html?tag=travel-stack) listed, tweeted at me asking if I could replace their logo with a better quality one from their [official logo page](https://www.concur.com/en-us/logos)\--I did so very quickly!

I sure love me a good logo and branding page for an API. It makes my life easier, by giving me a single place to go get high quality logos, without having to open up my image editor. I wish that more API platforms would have a well designed logo page like [Concur](https://www.concur.com).