--- published: true layout: post title: 'Pull Google Search, Maps And Jobs Results Into Your Business With SerpApi' image: https://kinlane-images.s3.amazonaws.com/apievangelist/api-evangelist-images/pull-google-search-maps-and-jobs-results-into-your-business-with-serpapi.png date: 2026-11-10 14:00:00 +0000 author: Kin Lane tags: - Provider Stories - SerpApi - Web Data - Search - Web Scraping --- If you have ever caught yourself copying search results into a spreadsheet by hand, checking where your business shows up on Google Maps, watching which jobs a competitor is posting, or tracking how interest in a product moves over time, you are doing work that software can do for you. [SerpApi](https://apis.io/providers/serpapi/) offers this through an API, which is simply a way for one piece of software (or an AI assistant) to ask another for something and get a clean answer back. Instead of a person reading a results page, a program asks SerpApi and gets the results as structured data it can sort, store and act on. ## What SerpApi does [SerpApi](https://serpapi.com/) describes itself as a real-time API for scraping and parsing search engine results. You send one request, tell it which engine you want, and it returns the results as organized data. The engines it lists include Google search, maps, jobs, trends, shopping, scholar, flights, hotels, news and images, along with Bing, Baidu, Yahoo, DuckDuckGo, Yandex, Naver, YouTube, Amazon, eBay, Walmart, Apple and TikTok. SerpApi says it handles the annoying parts, the proxies, the CAPTCHAs and the parsing, so you do not have to. It can also return a page as Markdown, a plain-text format that AI models read easily, and it runs a hosted MCP server, which is a standard way for AI assistants to call tools like this one. On APIs.io I have SerpApi catalogued as 10 APIs, from the general search API to focused ones for jobs, local businesses, maps and trends. ## What you can get done ### [Web Data](https://apis.io/capabilities/web-data/) The business outcome here is simple: getting what the open web says about a topic, a place, a product or a market into your own systems, without anyone sitting there searching. A sales team can pull local businesses in a territory with their ratings and addresses. A recruiter can see which roles are open in a city. A marketer can watch how search interest in a term rises and falls by region. A product team can check what shows up when a customer searches for their category. All of that runs through the same small set of calls: - `GET /search` runs a search against whichever supported engine you choose and returns the results as structured data. - `GET /searches/{search_id}` fetches a search you submitted earlier to run in the background, so long-running jobs do not hold anything up. The engine you pick shapes what comes back. The [Google Maps API](https://apis.io/apis/serpapi/serpapi-google-maps-api/) returns places, details, reviews, photos and directions. The [Google Local API](https://apis.io/apis/serpapi/serpapi-google-local-api/) returns local businesses with ratings, reviews, addresses and coordinates. The [Google Jobs API](https://apis.io/apis/serpapi/serpapi-google-jobs-api/) returns job titles, companies, locations and apply options. The [Google Trends API](https://apis.io/apis/serpapi/serpapi-google-trends-api/) returns interest over time and by region, with related topics and queries. There are supporting pieces too. The [Extract API](https://apis.io/apis/serpapi/serpapi-extract-api/) turns any web page into Markdown plus its page information and links, the [Locations API](https://apis.io/apis/serpapi/serpapi-locations-api/) helps you target a search to a specific place, and the [Account API](https://apis.io/apis/serpapi/serpapi-account-api/) tells you how many searches you have left. ## Getting started SerpApi is freemium with self-serve signup, so you can create an account and try it without talking to anyone. Plans are laid out in the [pricing section of its APIs.io profile](https://apis.io/providers/serpapi/#pricing), which lists a Free plan at $0 to start. The documentation is organized by engine; good places to begin are the [Google Jobs](https://serpapi.com/google-jobs-api), [Google Local](https://serpapi.com/google-local-api) and [Google Maps](https://serpapi.com/google-maps-api) pages. From there, the [SerpApi profile on APIs.io](https://apis.io/providers/serpapi/) lists every API, with the [Search API](https://apis.io/apis/serpapi/serpapi-search-api/) and the [Google Search API](https://apis.io/apis/serpapi/serpapi-google-search-api/) being the natural first stops. If you keep doing a search by hand every week, start by writing down exactly what you search for and what you copy out of the results, because that list is the request your software will make.