---
layout: default
section: Guidance
title: Evangelism of APIs
summary: The storytelling, awareness, community, and human persuasion work that decides whether an API is used at all.
nav: Guidance
sub: Evangelism of APIs
---

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      <!-- What It Is -->
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/evangelism/" class="text-decoration-none">Evangelism</a></h2>
              <p class="text-muted small mb-0">The practice of carrying the API message and earning adoption through belief.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/advocacy/" class="text-decoration-none">Advocacy</a></h2>
              <p class="text-muted small mb-0">Public or internal championing of APIs and the developers who build on them.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/devrel/" class="text-decoration-none">DevRel</a></h2>
              <p class="text-muted small mb-0">Developer relations programs that support the full developer experience.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/marketing/" class="text-decoration-none">Marketing</a></h2>
              <p class="text-muted small mb-0">Campaigns and content that generate awareness of an API program.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/sales/" class="text-decoration-none">Sales</a></h2>
              <p class="text-muted small mb-0">Assisted sales motions layered on top of an API self-service funnel.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/internal/" class="text-decoration-none">Internal</a></h2>
              <p class="text-muted small mb-0">Evangelism directed at teams and stakeholders inside the organization.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/external/" class="text-decoration-none">External</a></h2>
              <p class="text-muted small mb-0">Outreach and storytelling aimed at the public developer community.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/partnerships/" class="text-decoration-none">Partnerships</a></h2>
              <p class="text-muted small mb-0">Co-marketing and co-evangelism with aligned platform and integration partners.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/onboarding/" class="text-decoration-none">Onboarding</a></h2>
              <p class="text-muted small mb-0">The developer experience of moving from signup to first successful API call.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/experience/" class="text-decoration-none">Experience</a></h2>
              <p class="text-muted small mb-0">The end-to-end quality of the journey developers have with an API program.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/feedback-loops/" class="text-decoration-none">Feedback Loops</a></h2>
              <p class="text-muted small mb-0">Structured channels for developers to report problems and influence the roadmap.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/talent-acquisition/" class="text-decoration-none">Talent Acquisition</a></h2>
              <p class="text-muted small mb-0">Using the developer community as a pipeline for engineering and product hires.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/newsletters/" class="text-decoration-none">Newsletters</a></h2>
              <p class="text-muted small mb-0">Regular email publications that sustain developer awareness and engagement.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/podcasts/" class="text-decoration-none">Podcasts</a></h2>
              <p class="text-muted small mb-0">Long-form audio conversations that build trust and authority in the API space.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/blogs/" class="text-decoration-none">Blogs</a></h2>
              <p class="text-muted small mb-0">Owned editorial channels for publishing API stories, tutorials, and opinions.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/meetups/" class="text-decoration-none">Meetups</a></h2>
              <p class="text-muted small mb-0">In-person and virtual gatherings of the API developer community.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/conversations/" class="text-decoration-none">Conversations</a></h2>
              <p class="text-muted small mb-0">One-on-one and small-group exchanges that deepen developer relationships.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/workshops/" class="text-decoration-none">Workshops</a></h2>
              <p class="text-muted small mb-0">Hands-on teaching sessions where developers learn API skills directly.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/social-media/" class="text-decoration-none">Social Media</a></h2>
              <p class="text-muted small mb-0">Platforms for real-time API storytelling and community engagement.</p>
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              <h2 class="fs-6 mb-1"><a href="https://guidance.apievangelist.com/store/artifacts/" class="text-decoration-none">Artifacts</a></h2>
              <p class="text-muted small mb-0">Code samples, SDKs, Postman collections, and other tangible developer resources.</p>
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