aid: prime-hydration
name: Prime Hydration
description: >-
  Prime Hydration, LLC is an American beverage company founded in 2022 by Logan Paul and Olajide
  "KSI" Olatunji, manufacturing sports and hydration drinks, zero-sugar hydration, energy drinks,
  hydration sticks and protein shakes sold direct-to-consumer at drinkprime.com and through
  retail distribution across North America, Europe, Australia and the Middle East. Prime is not a
  software company and publishes no developer program, SDK or REST API. Its machine-readable
  surface is its own storefront: the drinkprime.com store implements the Universal Commerce
  Protocol (UCP) natively on Shopify, publishing a UCP merchant profile at /.well-known/ucp, an
  anonymous MCP endpoint at /api/ucp/mcp exposing thirteen catalog, cart, checkout and order
  tools, an agent-instruction document at /agents.md mirrored to /llms.txt, and Shopify Customer
  Accounts OAuth 2.0 / OpenID Connect metadata. Agent-driven purchase is explicitly permitted;
  agent-completed payment without contemporaneous buyer approval is explicitly forbidden.
url: https://raw.githubusercontent.com/api-evangelist/prime-hydration/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://drinkprime.com/cdn/shop/files/PRIME_Social_Sharing_Image_1200x.png?v=1734715820
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Beverages
- Consumer Packaged Goods
- Food and Beverage
- Retail
- E-Commerce
- Direct to Consumer
- Agentic Commerce
- Universal Commerce Protocol
- MCP
- Shopify
- Sports Nutrition
tags_raw:
- Company
- Beverages
- Consumer Packaged Goods
- Food and Beverage
- Retail
- E-Commerce
- Direct to Consumer
- Agentic Commerce
- Universal Commerce Protocol
- Model Context Protocol
- Shopify
- Sports Nutrition
apis:
- name: PRIME Storefront Agentic Commerce API (UCP / MCP)
  description: >-
    The agent-facing commerce surface of the PRIME online store. Served from drinkprime.com, it
    implements the Universal Commerce Protocol (UCP) shopping service over MCP transport: a
    discovery document at /.well-known/ucp declaring supported UCP versions, services,
    capabilities and payment handlers, and a JSON-RPC MCP endpoint at /api/ucp/mcp that answers
    tools/list anonymously with thirteen tools covering catalog search and lookup, product
    retrieval, cart create/read/update/cancel, and checkout create/read/update/complete/cancel
    plus order retrieval. complete_checkout requires an idempotency key and buyer approval.
  humanURL: https://drinkprime.com/agents.md
  baseURL: https://drinkprime.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - Catalog
  - Cart
  - Checkout
  - Order
  tags_raw:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - Catalog
  - Cart
  - Checkout
  - Orders
  properties:
  - type: MCPServer
    url: mcp/prime-hydration-mcp.yml
  - type: Authentication
    url: authentication/prime-hydration-authentication.yml
  - type: OAuthScopes
    url: scopes/prime-hydration-scopes.yml
  - type: Conventions
    url: conventions/prime-hydration-conventions.yml
  - type: Idempotency
    url: conventions/prime-hydration-conventions.yml
  - type: DataModel
    url: data-model/prime-hydration-data-model.yml
  - type: RateLimits
    url: rate-limits/prime-hydration-rate-limits.yml
  - type: Plans
    url: plans/prime-hydration-plans-pricing.yml
  - type: Lifecycle
    url: lifecycle/prime-hydration-lifecycle.yml
  - type: Conformance
    url: conformance/prime-hydration-conformance.yml
  - type: AgenticAccess
    url: agentic-access/prime-hydration-agentic-access.yml
  - type: AgentSkill
    url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://drinkprime.com/
- type: Documentation
  url: https://drinkprime.com/agents.md
- type: LLMsTxt
  url: llms/prime-hydration-llms.txt
- type: WellKnown
  url: well-known/prime-hydration-well-known.yml
- type: DomainSecurity
  url: security/prime-hydration-domain-security.yml
- type: Support
  url: https://drinkprime.com/pages/contact-us
- type: Blog
  url: https://drinkprime.com/blogs/news
- type: Login
  url: https://drinkprime.com/account/login
- type: TermsOfService
  url: https://drinkprime.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://drinkprime.com/policies/privacy-policy
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 22
  pass: local-v1