name: Product Fruits FinOps
description: >-
  Financial operations guidance for managing Product Fruits costs. The platform
  uses Monthly Active Users (MAU)-based pricing, meaning costs scale directly
  with the number of unique users who interact with the product in a given
  month. All plans include unlimited team seats and domains, so cost management
  focuses on MAU volume and plan feature tier selection.
url: https://productfruits.com/pricing
costDrivers:
  - name: Monthly Active Users (MAU)
    description: >-
      The primary billing unit. A Monthly Active User is any unique end-user
      who is identified and tracked by Product Fruits within a calendar month.
      Costs scale as MAU counts grow; plan upgrades are triggered by MAU
      thresholds.
    unit: MAU
    notes:
      - >-
        Monitor MAU counts in the Product Fruits dashboard to anticipate
        tier upgrades before they occur.
      - >-
        Users identified via the REST API POST /v1/identify endpoint count
        toward MAU totals.
  - name: Plan Tier
    description: >-
      The chosen subscription tier (Starter, Pro, Business, Enterprise)
      determines which features are available and the base monthly cost.
      Feature requirements (NPS surveys, AI conversations, custom events)
      drive minimum plan selection.
    unit: plan
  - name: AI Conversations (Elvin)
    description: >-
      Monthly AI assistant conversation usage is capped per plan. Starter
      includes 20 free-text conversations/month, Pro includes 100, and Business
      includes 1,000 plus 100 voice conversations. Exceeding limits may require
      plan upgrade.
    unit: conversation
    limits:
      - plan: Starter
        limit: 20
        type: free-text
      - plan: Pro
        limit: 100
        type: free-text
      - plan: Business
        limit: 1000
        type: free-text
      - plan: Business
        limit: 100
        type: voice
  - name: Billing Cadence
    description: >-
      Annual billing provides a 25% discount over monthly billing. Teams with
      stable or growing user bases benefit most from annual commitment.
    unit: year
    annualDiscount: 25
    notes:
      - >-
        Commit annually only after validating MAU projections to avoid
        overpaying for unused capacity.
optimizationStrategies:
  - name: Right-Size MAU Tier
    description: >-
      Regularly audit actual MAU usage against plan limits. If usage
      consistently stays well below the current plan's MAU cap, evaluate
      downgrading to a lower tier.
  - name: Annual vs. Monthly Billing
    description: >-
      Switch to annual billing for a 25% cost reduction once MAU volumes
      and feature requirements are stable.
  - name: AI Conversation Budget
    description: >-
      Track Elvin AI assistant conversation usage. If the Starter limit of 20
      conversations/month is being hit, evaluate whether the Pro or Business
      tier AI allowances justify the upgrade cost versus support ticket savings.
  - name: Segment and Target Flows
    description: >-
      Use audience segmentation to show onboarding flows only to relevant user
      groups, reducing unnecessary MAU activation and keeping active user counts
      lower.
  - name: Consolidate Workspaces
    description: >-
      Starter and Pro have limited workspace counts (2 and 6 respectively).
      Plan workspace allocation carefully to avoid needing a tier upgrade purely
      for workspace limits.
budgetingNotes:
  - >-
    Base cost at Starter plan: $96/month (annual) or approximately $128/month
    (monthly billing).
  - >-
    Base cost at Pro plan: $149/month (annual).
  - >-
    Base cost at Business plan: $374/month (annual).
  - >-
    Enterprise pricing is custom; contact sales for volume MAU discount
    negotiations.
  - >-
    Security and compliance features (HIPAA, ISO) require Enterprise tier;
    factor this into FinOps planning for regulated industries.