name: Pulley FinOps Framework
description: FinOps FOCUS-aligned cost and usage framework for Pulley cap table
  management platform, covering equity plan pricing, stakeholder-based billing,
  and token platform costs.
version: '1.0'
url: https://pulley.com/pricing
framework: FinOps FOCUS 1.0

billingModel:
  type: subscription
  cycle: annual
  currency: USD
  notes: >
    Pulley uses annual subscription pricing with stakeholder-based tiers.
    Angel investors writing checks for $50,000 or less count as half a stakeholder.
    Enterprise pricing is custom and negotiated directly with Pulley sales.

costCategories:
  - category: Equity Cap Table Management
    description: Core annual subscription for managing equity cap tables for startups
      and growth companies.
    skus:
      - name: Startup Plan
        price: 1200.00
        unit: year
        includedStakeholders: 25
        overage: contact Pulley for overage pricing
      - name: Growth Plan
        price: 3500.00
        unit: year
        includedStakeholders: 40
        overage: contact Pulley for overage pricing
      - name: Enterprise Plan
        price: custom
        unit: year
        includedStakeholders: custom
        overage: negotiated

  - category: Token and Crypto Cap Table
    description: Annual subscriptions for token cap table management, vesting automation,
      and multi-chain distribution.
    skus:
      - name: Token Cap Table Plan
        price: 4500.00
        unit: year
        includedStakeholders: 25
      - name: Distributions Plan
        price: 4500.00
        unit: year
        includedStakeholders: 25

  - category: Valuations
    description: Standalone 409A valuation services billed per valuation engagement.
    skus:
      - name: 409A Valuation
        price: 10000.00
        unit: valuation
        notes: Starting price; bundle discount of 15% available when combined with
          an equity plan subscription.

costDrivers:
  - name: Stakeholder Count
    description: Number of individual stakeholders holding ownership stakes on the
      cap table. Primary cost driver across all equity plans.
    unit: stakeholders
    notes: Stakeholders above the plan limit may trigger plan upgrade. Angel investors
      at $50k or less count as 0.5 stakeholders.

  - name: Plan Tier
    description: Feature requirements (409A, ASC 718 reporting, HRIS integrations,
      managed administration) drive plan selection and cost.

  - name: Token vs Equity
    description: Token cap table and distribution plans are priced separately from
      equity plans. Companies managing both equity and tokens may require subscriptions
      to multiple product lines.

  - name: Valuation Frequency
    description: Companies requiring periodic 409A valuations (typically annually
      or at each funding round) incur per-engagement costs unless bundled.

optimizationOpportunities:
  - name: Bundle Valuation with Equity Plan
    description: Purchase 409A valuation service alongside an equity plan to receive
      a 15% discount on valuation cost.
    estimatedSavings: 15% on valuation fees

  - name: Right-size Stakeholder Count
    description: Monitor stakeholder count versus plan limits to avoid over-provisioning.
      Consider whether angel investors qualify for half-stakeholder counting.

  - name: Annual Commitment
    description: All Pulley plans are annual subscriptions; there is no monthly
      billing option. Commit annually for predictable FinOps budgeting.

  - name: Enterprise Negotiation
    description: Enterprise customers with complex equity programs and high stakeholder
      counts should negotiate custom pricing to optimize per-stakeholder cost.