aid: purplle
name: Purplle
description: 'Purplle is an Indian beauty and personal care e-commerce marketplace headquartered in Mumbai,
  founded in 2012 by Manish Taneja, Rahul Dash, Suyash Katyayani and Anurag Neema. The platform sells
  skincare, makeup, haircare, fragrance, bath and body, grooming, mom and baby and wellness products across
  India, carrying a catalogue of 60,000+ products from 1,000+ brands alongside its own homegrown labels
  — Good Vibes, DERMDOC, Alps Goodness, NY Bae, FACES CANADA, Carmesi, Salm Skin and Juicy Chemistry.
  Purplle became an Indian unicorn in 2022 and is backed by ADIA, Kedaara, Premji Invest, Peak XV Partners,
  Goldman Sachs, Verlinvest, JSW Ventures and Blume Ventures. It operates a consumer website and mobile
  app plus 100+ offline stores, and publishes editorial guidance through Purplle Magazine. Purplle is
  a direct-to-consumer retailer: as of this profile it publishes no public developer program, API documentation,
  or machine-readable API contract. It does publish an llms.txt at its web root describing its catalogue
  for AI agents.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://media6.ppl-media.com/mediafiles/ecomm/promo/1728010486_purplle-logo.svg
url: https://raw.githubusercontent.com/api-evangelist/purplle/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Beauty
- Cosmetics
- E-Commerce
- Retail
- Marketplace
- Personal Care
- Consumer
- India
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.purplle.com/
- type: About
  url: https://www.purplle.com/pr/about-us
- type: Blog
  url: https://www.purplle.com/magazine
- type: Support
  url: https://www.purplle.com/contactus
- type: PrivacyPolicy
  url: https://www.purplle.com/privacy-policy
- type: TermsOfService
  url: https://www.purplle.com/terms-of-use
- type: LLMsTxt
  url: llms/purplle-llms.txt
- type: DomainSecurity
  url: security/purplle-domain-security.yml
x-pointer-verification: 'Every www.purplle.com pointer above is taken verbatim from Purplle''s own published
  https://www.purplle.com/llms.txt, which is the provider asserting these URLs. None could be independently
  content-verified: the entire site is Angular client-rendered behind Radware Bot Manager. Unrecognised
  paths return a non-standard HTTP 247 JavaScript challenge (577 bytes), and the /pr/ route is a CATCH-ALL
  that answers HTTP 200 with a ~151KB shell and an EMPTY <link rel="canonical"> for any path, including
  the control /pr/not-a-real-page-xyz-9931. A 200 from this host is therefore not evidence a page exists,
  and no pointer here was credited on the basis of one.'
x-enrichment:
  date: '2026-08-26'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Purplle is a direct-to-consumer beauty marketplace whose only machine-readable publication is
    a consumer-catalogue llms.txt; api.purplle.com answers HTTP 502 on every path, developer.purplle.com
    and docs.purplle.com do not resolve, and no OpenAPI, GraphQL, MCP or agent-card probe returned a contract
    on any host.
  evidence:
  - url: https://www.purplle.com/llms.txt
    status: 200
  - url: https://api.purplle.com/openapi.json
    status: 502
  - url: https://www.purplle.com/openapi.json
    status: 247
  - url: https://www.purplle.com/.well-known/agent-card.json
    status: 247
  - url: https://developer.purplle.com/openapi.json
    status: 0
  checked: '2026-08-26'