specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: PushPress
providerId: pushpress
created: '2026-07-12'
modified: '2026-07-12'
reconciled: false
tags:
- Fitness
- Gym Management
- SaaS
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of PushPress spend. PushPress is a per-location SaaS: cost is
  driven primarily by a fixed monthly subscription per gym location (Free, Pro,
  or Max), plus optional per-product add-ons (Train, Grow, Branded App), plus
  usage-based payment processing fees on client billing run through the
  platform. The Platform API and webhooks are included in the subscription and
  are not separately metered, so API adoption does not create a distinct
  line-item cost - the cost model is seat/location subscription and transaction
  processing.
notes: >-
  Per-unit figures are not reconciled here; verify subscription tiers, add-on
  pricing, and processing rates on the PushPress pricing page. For multi-location
  operators the dominant cost lever is the number of locations times plan tier,
  followed by payment processing volume.
sources:
- https://www.pushpress.com/pricing
- https://www.pushpress.com/blog/what-does-gym-software-really-cost
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: PushPress
serviceCategory: Business Management Software
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: PushPress
  ServiceCategory: Business Management Software
  ProviderName: PushPress
  PublisherName: PushPress
  InvoiceIssuerName: PushPress
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: location_subscription
  description: Fixed monthly subscription per gym location (Free / Pro / Max tier).
  unit: locations
  aggregation: sum
  dimensions:
  - account
  - location
  - plan
- name: addon_subscription
  description: Monthly fee per enabled product add-on (Train, Grow, Branded App).
  unit: addons
  aggregation: sum
  dimensions:
  - account
  - location
  - addon
- name: payment_processing
  description: Per-transaction card and ACH processing fees on client billing.
  unit: transactions
  aggregation: sum
  dimensions:
  - account
  - location
  - method
principles:
- name: Visibility
  description: Track subscription and add-on charges per location and processing fees per transaction method.
- name: Allocation
  description: Map each location's subscription, add-ons, and processing volume to the responsible gym / franchise cost center.
- name: Optimization
  description: Right-size each location's plan tier, disable unused add-ons, and steer client billing toward lower-cost ACH where appropriate.
- name: Accountability
  description: Review monthly per-location subscription plus processing spend against membership revenue.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com