name: Qualtrics Plans and Pricing
description: Pricing tiers and plans for the Qualtrics Experience Management platform and its APIs.
url: https://www.qualtrics.com/pricing/
plans:
  - name: Free Account
    description: Basic access for individuals to explore Qualtrics survey capabilities with limited responses and surveys.
    cost: $0/month
    unit: lifetime
    features:
      - 500 lifetime responses
      - 3 active surveys
      - Single user
      - 8 basic question types
      - No email distribution
    api_access: Limited

  - name: Strategic Research
    description: Research-focused plan for teams needing advanced survey capabilities and analytics.
    cost: $420/month
    unit: monthly (billed annually at $5,040/year)
    features:
      - 1,000 responses annually
      - Unlimited users
      - 23 question types
      - Unlimited surveys
      - Advanced analytics
      - Custom branding
    api_access: Included

  - name: XM for Customer Experience
    description: Enterprise customer experience management with omnichannel feedback and AI analytics.
    cost: Custom (contact sales); benchmark ~$5.00/response
    unit: per-interaction
    minimum_commitment: 10,000 responses/year (~$50,000/year floor)
    features:
      - Omnichannel feedback collection
      - AI-powered analytics
      - Real-time alerting
      - Customer journey mapping
      - Predictive intelligence
    api_access: Negotiated separately

  - name: XM for Employee Experience
    description: Enterprise employee experience management including engagement, 360 feedback, and lifecycle surveys.
    cost: Custom (contact sales); benchmark ~$1,500/employee/year
    unit: per-employee
    features:
      - Engagement surveys
      - 360-degree feedback
      - Lifecycle surveys
      - Manager assessments
    api_access: Negotiated separately

  - name: XM for Strategy and Research
    description: Enterprise market research and brand tracking with advanced panel management and video feedback.
    cost: Custom (contact sales); per-interaction model
    unit: per-interaction
    features:
      - Market research
      - Brand tracking
      - Concept testing
      - Video feedback
      - Panel management
    api_access: Negotiated separately

notes:
  - API access is not uniformly included across Qualtrics tiers and must be negotiated separately.
  - Implementation and onboarding fees range from $8,400 to $10,000 in Year 1.
  - Average documented discount is approximately 11% off list price; multi-year discounts of 10-15% are achievable.
  - Usage overages are charged at $5.00 per response with no published volume discounts.
  - Premium support pricing is undisclosed; contact sales for details.