vocabulary:
  name: Ralph Lauren Vocabulary
  description: >-
    Domain vocabulary for Ralph Lauren's luxury fashion and lifestyle brand
    ecosystem, covering product classification, retail concepts, and brand
    identity terminology.
  version: '1.0'
  created: '2026-05-02'
  terms:
    - term: Lifestyle Brand
      definition: >-
        A brand that markets products tied to a particular way of living,
        set of values, or aspirational identity. Ralph Lauren pioneered
        the lifestyle brand model, selling not just clothing but a vision
        of the American preppy lifestyle.
      tags:
        - Brand
        - Core

    - term: Polo Ralph Lauren
      definition: >-
        The flagship brand of Ralph Lauren Corporation, known for polo
        shirts, casual sportswear, and classic American aesthetic. The
        iconic polo player logo is one of the most recognized fashion symbols.
      tags:
        - Brand
        - Core

    - term: Premium Lifestyle Product
      definition: >-
        A product positioned in the luxury or aspirational segment, carrying
        a premium price point relative to mass-market alternatives. Ralph
        Lauren's portfolio spans apparel, footwear, accessories, home,
        fragrances, and hospitality.
      tags:
        - Product
        - Luxury

    - term: Affiliate Program
      definition: >-
        Ralph Lauren's publisher partnership program that allows website
        operators and content creators to earn commissions by driving sales
        to ralphlauren.com. Available through Rakuten, Sovrn, and other
        affiliate networks. Commission rates vary by publisher type (3-6%).
      tags:
        - Commerce
        - Partnerships

    - term: Product Feed
      definition: >-
        A structured data file (typically CSV or XML) provided to affiliate
        partners listing Ralph Lauren's current product catalog with SKUs,
        images, prices, and deep links.
      tags:
        - Commerce
        - Data

    - term: Ask Ralph
      definition: >-
        An AI-powered conversational shopping assistant launched by Ralph
        Lauren in September 2025, built on Microsoft Azure OpenAI. Uses
        natural language processing to provide personalized styling
        suggestions and product recommendations.
      tags:
        - AI
        - Shopping

    - term: Collection
      definition: >-
        A curated group of products released together, typically aligned
        to a fashion season (Spring/Summer, Fall/Winter), a theme, or a
        collaboration. Collections define Ralph Lauren's seasonal product
        strategy.
      tags:
        - Product
        - Fashion

    - term: SKU
      definition: >-
        Stock Keeping Unit. A unique identifier for a specific product
        variant (size, color, style combination) in Ralph Lauren's
        inventory management system.
      tags:
        - Commerce
        - Inventory

    - term: Omnichannel Retail
      definition: >-
        Ralph Lauren's retail strategy integrating physical stores,
        ralphlauren.com, mobile apps, and concession departments in
        department stores into a unified customer experience.
      tags:
        - Retail
        - Strategy

    - term: Heritage Brand
      definition: >-
        A brand with deep historical roots and a consistent visual identity
        maintained over decades. Ralph Lauren, founded in 1967, is considered
        a heritage brand in American fashion.
      tags:
        - Brand
        - History