aid: razor-group
name: Razor Group
description: 'Razor Group (Whele LLC) is a Berlin- and Boston-headquartered consumer
  goods holding company that acquires, consolidates and scales profitable e-commerce
  brands selling on Amazon FBA, Walmart, Target, Chewy and other online marketplaces.
  Founded in 2020, the company has raised over $1 billion, employs 450+ people across
  five offices in Europe, North America and Asia, and operates more than 40,000 SKUs
  across brands including GymKeg, POWRX, Tranquil Spa and Porto Vino. In August 2025
  Razor merged with Infinite Commerce to form the largest consolidator in the FBA
  aggregator space, operating a unified internal technology platform for demand
  forecasting, pricing and advertising. Razor Group is a buyer and operator of
  physical consumer products, not a software vendor: it publishes no public API, SDK,
  webhook surface or developer portal.'
url: https://raw.githubusercontent.com/api-evangelist/razor-group/refs/heads/main/apis.yml
image: https://cdn.prod.website-files.com/659bd12259ec13f287424e42/659bd12259ec13f28742502c_razor%20logo-blu-01.svg
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass
specificationVersion: '0.23'
created: '2026-08-05'
modified: '2026-08-05'
tags:
- Company
- E-Commerce
- Consumer Goods
- Marketplace
- Retail
- Amazon FBA
- Aggregator
- Brand Acquisition
- Germany
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/razor-group-domain-security.yml
- type: LLMsTxt
  url: llms/razor-group-llms.txt
- type: Website
  url: https://www.razor-group.com/
- type: Blog
  url: https://www.razor-group.com/blog
- type: GitHubOrganization
  url: https://github.com/razor-group
- type: PrivacyPolicy
  url: https://www.razor-group.com/privacy-policy
- type: Imprint
  url: https://www.razor-group.com/imprint
- type: Contact
  url: https://www.razor-group.com/contact-us
- type: About
  url: https://www.razor-group.com/about-us
- type: Careers
  url: https://www.razor-group.com/careers
- type: LinkedIn
  url: https://de.linkedin.com/company/razor-brands
- type: Twitter
  url: https://mobile.twitter.com/razorgroup
- type: SecondaryMarket
  url: https://forgeglobal.com/razor-group_stock/
x-enrichment:
  date: '2026-08-05'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: >-
    razor-group.com is a Webflow marketing site with no developer section of any kind,
    and the only two API endpoints Razor operates are private — api.razor-group.com
    resolves in DNS but refuses public TCP connections on 443 and 80, and the internal
    "Ava" operator portal fronts an AWS API Gateway that answers
    MissingAuthenticationToken to anonymous callers.
  evidence:
  - url: https://www.razor-group.com/openapi.json
    status: 404
  - url: https://www.razor-group.com/.well-known/agent-card.json
    status: 404
  - url: https://www.razor-group.com/llms.txt
    status: 404
  - url: https://portal.razor-group.com/api/health
    status: 403
  - url: https://api.razor-group.com/
    status: 0
  - url: https://api.github.com/orgs/razor-group/repos
    status: 200
  checked: '2026-08-05'