aid: realself
name: RealSelf
description: 'RealSelf is a Seattle-based consumer healthcare marketplace for elective
  aesthetic treatments — plastic surgery, cosmetic dermatology, injectables, cosmetic
  dentistry, hair restoration and vision correction. Consumers research procedures
  through community reviews, before-and-after photo galleries, doctor Q&A and the
  Worth It rating, then request consultations from the roughly 30,000 registered
  doctors and practices on the platform. RealSelf does not operate a general-purpose
  public developer program: its machine-readable surface is a partner Lead Sharing
  integration that publishes new patient leads to a subscriber over Amazon SNS, plus
  a publicly served JSON Schema registry at api.realself.com/v1/schemas covering the
  new-lead webhook payload and the internal event/page-analytics envelopes.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://avatars.githubusercontent.com/u/991957?v=4
url: https://raw.githubusercontent.com/api-evangelist/realself/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Healthcare
- Aesthetics
- Marketplace
- Reviews
- Lead Generation
- Consumer Health
- Webhook
- JSON-Schema
tags_raw:
- Company
- Healthcare
- Aesthetics
- Marketplace
- Reviews
- Lead Generation
- Consumer Health
- Webhooks
- JSON Schema
apis:
- aid: realself-lead-sharing
  name: RealSelf Lead Sharing
  description: 'RealSelf Lead Sharing publishes a notification to a partner-owned HTTPS
    endpoint every time a new patient lead is created on the platform. Delivery is over
    an Amazon SNS topic subscription: the subscriber confirms the subscription once via
    the SNS SubscribeURL handshake, then receives Notification messages whose MessageText
    is a JSON-stringified lead payload — lead id, channel, consultation types, comments,
    practice, provider, prospect and treatment — together with a callback URL and a JWS
    token used to post updates back against the lead. RealSelf publishes the payload
    contract as a JSON Schema 2020-12 document and a working .NET subscriber example on
    its GitHub organization.'
  humanURL: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
  baseURL: https://api.realself.com/v1
  tags:
  - Leads
  - Webhook
  - Event
  - Healthcare
  tags_raw:
  - Leads
  - Webhooks
  - Events
  - Healthcare
  properties:
  - type: JSONSchema
    url: json-schema/realself-new-lead-webhook-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-event-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-page-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-view-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-interaction-1-0-0.json
  - type: AsyncAPI
    url: asyncapi/realself-lead-sharing-asyncapi.yml
  - type: Webhooks
    url: asyncapi/realself-lead-sharing-asyncapi.yml
  - type: GitHubRepository
    url: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.realself.com/
- type: Blog
  url: https://www.realself.com/news
- type: Documentation
  url: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
- type: GitHubOrganization
  url: https://github.com/RealSelf
- type: TermsOfService
  url: https://www.realself.com/terms-of-service
- type: Security
  url: https://www.realself.com/security/
- type: SecurityTxt
  url: well-known/realself-security.txt
- type: WellKnown
  url: well-known/realself-well-known.yml
- type: VulnerabilityDisclosure
  url: security/realself-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/realself-domain-security.yml
- type: Authentication
  url: authentication/realself-authentication.yml
- type: Conventions
  url: conventions/realself-conventions.yml
- type: ErrorCatalog
  url: errors/realself-problem-types.yml
- type: Lifecycle
  url: lifecycle/realself-lifecycle.yml
- type: Conformance
  url: conformance/realself-conformance.yml
- type: DataModel
  url: data-model/realself-data-model.yml
- type: Packages
  url: packages/realself-packages.yml
- type: Plans
  url: plans/realself-plans-pricing.yml
- type: RateLimits
  url: rate-limits/realself-rate-limits.yml
- type: LLMsTxt
  url: llms/realself-llms.txt
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 22
  pass: local-v1