generated: '2026-08-26'
method: searched
source: >-
  https://github.com/RealSelf/rs-lead-sharing-subscriber-example (RealSelf's published
  subscriber reference implementation) and
  https://api.realself.com/v1/schemas/leads/new-lead-webhook/1-0-0.json
summary: >-
  RealSelf publishes no public developer program, no API key issuance flow and no OAuth
  surface. The one documented integration — Lead Sharing — uses two distinct, non-interactive
  credentials, neither of which a developer requests self-service: inbound messages are
  authenticated by the Amazon SNS message signature, and the callback that lets a partner
  post updates back is authorised by a short-lived JWS token RealSelf mints per lead.
  Everything else on api.realself.com is closed: any unmatched route answers HTTP 403
  {"message":"Missing Authentication Token"} (an AWS API Gateway route miss).
schemes:
- id: sns-message-signature
  type: message-signature
  applies_to: inbound Lead Sharing notifications (RealSelf -> partner endpoint)
  transport: https POST from "Amazon Simple Notification Service Agent"
  description: >-
    Every SNS message carries Signature, SignatureVersion and SigningCertURL. RealSelf's own
    example validates with the AWS SDK before processing and returns 401 Unauthorized on
    failure. This is the only authentication on the inbound leg — there is no shared secret,
    bearer token or mTLS between RealSelf and the partner endpoint.
  headers:
  - x-amz-sns-message-type
  - x-amz-sns-message-id
  - x-amz-sns-topic-arn
  - x-amz-sns-subscription-arn
  verification: Amazon.SimpleNotificationService.Util.Message.IsMessageSignatureValid()
  evidence: https://github.com/RealSelf/rs-lead-sharing-subscriber-example#processing-notification
- id: lead-callback-jws
  type: jws-token
  applies_to: outbound lead-update callback (partner -> RealSelf)
  description: >-
    Each notification carries a `callback` URL and a `token`. The token is a detached-style
    JWS whose header declares alg ES512, typ JOSE+JSON, a kid, and a jku pointing at a JWKS
    document; its payload carries `lead_id` and an `exp`. The token is also appended to the
    callback URL as a `token` query parameter in RealSelf's published example.
  algorithm: ES512
  token_location: query parameter `token` on the callback URL, and the `token` payload field
  claims:
  - lead_id
  - exp
  jwks:
    jku_observed: https://api.rsdev.co/.well-known/jwks.json
    note: >-
      The jku in RealSelf's published example points at their DEVELOPMENT host (api.rsdev.co).
      Neither that URL nor https://api.realself.com/.well-known/jwks.json is anonymously
      readable — both return 403 Missing Authentication Token — so key material cannot be
      verified from outside an onboarded partner account.
  expiry: short-lived (exp claim present in the published example token)
  evidence: json-schema/realself-new-lead-webhook-1-0-0.json (properties.token)
onboarding:
  self_service: false
  model: >-
    Partner onboarding is sales-mediated. RealSelf provisions the SNS topic and subscribes the
    partner's endpoint; there is no developer signup, key dashboard or public request flow.
  contact: https://www.realself.com/dr/advertise
oauth2: false
openid_connect: false
api_keys: false
mutual_tls: false