name: Reddit Platform Vocabulary
description: >-
  Core vocabulary and terminology for the Reddit social platform including
  community structure, content types, moderation, and API concepts.
created: '2026-05-02'
modified: '2026-05-02'
terms:
  - term: Subreddit
    definition: >-
      A named community on Reddit focused on a specific topic or interest. Subreddits
      are prefixed with r/ (e.g., r/technology). They are t5 Things in the API.
    tags:
      - Communities
      - Platform

  - term: Post (Link/Submission)
    definition: >-
      A piece of content submitted to a subreddit. Can be a link to external content
      (link post) or a text post (self post). Posts are t3 Things in the API.
    tags:
      - Content
      - Platform

  - term: Comment
    definition: >-
      A text response to a post or another comment. Comments form threaded
      conversation trees. Comments are t1 Things in the API.
    tags:
      - Content
      - Platform

  - term: Thing
    definition: >-
      The base object type in the Reddit API. All Reddit objects are Things with
      a kind prefix: t1=comment, t2=account, t3=link, t4=message, t5=subreddit, t6=award.
    tags:
      - API
      - Data Model

  - term: Fullname
    definition: >-
      A unique identifier for a Reddit Thing consisting of the kind prefix and base36 ID
      (e.g., t3_abc123 for a post). Used for API pagination and references.
    tags:
      - API
      - Identity

  - term: Listing
    definition: >-
      A paginated collection of Things in the Reddit API. Listings contain children
      (the items), and after/before fullnames for pagination.
    tags:
      - API
      - Pagination

  - term: Karma
    definition: >-
      A score accumulated by Reddit users based on upvotes received on their
      posts and comments. Includes link karma and comment karma.
    tags:
      - Reputation
      - Gamification

  - term: Upvote / Downvote
    definition: >-
      Community voting mechanism. Upvotes increase a post or comment's score;
      downvotes decrease it. Net score determines listing sort order.
    tags:
      - Voting
      - Content Discovery

  - term: Flair
    definition: >-
      A label that can be applied to posts (link flair) or users (user flair)
      in a subreddit to categorize content or identify users.
    tags:
      - Organization
      - Community

  - term: Moderator
    definition: >-
      A volunteer or appointed user with permissions to manage a subreddit,
      including approving/removing content, banning users, and editing settings.
    tags:
      - Moderation
      - Community

  - term: Modqueue
    definition: >-
      A queue of posts and comments awaiting moderator review, typically due to
      spam filters, reports, or automod rules.
    tags:
      - Moderation
      - Content Management

  - term: OAuth Scope
    definition: >-
      A permission token that defines what actions an OAuth 2.0 application can
      perform on behalf of a user (e.g., read, submit, vote, modposts).
    tags:
      - Authentication
      - Authorization

  - term: Subreddit Type
    definition: >-
      The access mode of a subreddit: public (anyone can view and post),
      restricted (anyone can view, approval required to post), or private.
    tags:
      - Access Control
      - Community

  - term: Hot
    definition: >-
      A listing sort order that shows trending posts based on recency and
      vote score. Hot posts are the default view for most subreddits.
    tags:
      - Content Discovery
      - Algorithms

  - term: Advertiser Account
    definition: >-
      An ads.reddit.com account (t2_ prefixed ID) used to manage Reddit advertising
      campaigns, ad groups, ads, custom audiences, and billing.
    tags:
      - Advertising

  - term: Custom Audience
    definition: >-
      A targeting audience in Reddit Ads built from email lists, mobile device IDs,
      or pixel-based website visitor data for retargeting campaigns.
    tags:
      - Advertising
      - Targeting

  - term: oEmbed
    definition: >-
      A standard for allowing websites to display embedded representations of
      content from URLs. Reddit supports oEmbed for embedding posts in external sites.
    tags:
      - Embedding
      - Integration