name: Reform FinOps Framework
description: FOCUS-aligned FinOps cost management guidance for teams using the Reform Forms API and platform. Covers cost allocation, optimization strategies, and budget management across Reform's pricing tiers.
version: '1.0'
framework: FinOps Framework 1.0
focus_aligned: true
url: https://www.reform.app/pricing
currency: USD

cost_model:
  type: subscription
  billing_periods:
    - monthly
    - annual
  annual_discount_percent: 16
  tiers:
    - name: Free
      monthly_cost: 0
      annual_cost: 0
      use_case: Prototyping and evaluation
    - name: Basic
      monthly_cost: 15
      annual_cost: 150
      use_case: Small teams, simple lead-gen funnels
    - name: Pro
      monthly_cost: 35
      annual_cost: 350
      use_case: Scaling GTM teams, advanced workflows
    - name: Done For You
      monthly_cost: custom
      annual_cost: custom
      use_case: Managed enterprise form conversion

cost_allocation:
  dimensions:
    - name: Plan Tier
      description: Cost varies by subscription tier (Free, Basic, Pro, Done For You)
      tags:
        - reform:plan
    - name: Team
      description: Pro plan enables team access; allocate cost across departments or business units using the team that owns the Reform account
      tags:
        - reform:team
    - name: Form Project
      description: Costs can be attributed to specific lead generation campaigns or product areas via form naming conventions
      tags:
        - reform:project
        - reform:campaign
    - name: Integration Usage
      description: Third-party integration costs (Zapier tasks, HubSpot API calls, Salesforce data volumes) are separate from Reform subscription costs
      tags:
        - reform:integration

optimization:
  strategies:
    - name: Annual Billing
      description: Switch from monthly to annual billing to save 16% ($30/year on Basic, $70/year on Pro)
      savings_potential: high
      effort: low

    - name: Right-Size Plan
      description: Evaluate actual usage of Pro features (webhooks, conditional logic, file uploads, team seats) before upgrading. Teams using only basic integrations can stay on the Basic plan at $15/month.
      savings_potential: high
      effort: medium

    - name: Consolidate Accounts
      description: Use a single Pro account with team access rather than multiple Basic accounts for the same organization. Pro at $35/month is more cost-effective than 3+ Basic accounts at $45+/month.
      savings_potential: medium
      effort: low

    - name: Manage Integration Costs
      description: Reform webhooks (Pro plan) can replace Zapier for direct integrations, reducing third-party task costs. Evaluate cost of Zapier vs. direct webhook integration.
      savings_potential: medium
      effort: medium

    - name: Use Free Trial
      description: Utilize the 14-day Pro trial to validate advanced features before committing to Pro subscription.
      savings_potential: low
      effort: low

budgeting:
  guidance:
    - Subscription cost is predictable and flat-rate; no per-submission or per-response charges on paid plans
    - Budget $15-35/month per team depending on feature requirements
    - Factor in downstream integration costs (Zapier, HubSpot, Salesforce) as separate line items
    - Annual billing provides cost certainty and eliminates monthly billing variability
  alerts:
    - Monitor integration platform costs separately as they scale with submission volume
    - Track Zapier task consumption if using Zapier integration
    - Review team member count if using Pro plan team features

reporting:
  recommended_tags:
    - reform:plan
    - reform:team
    - reform:project
    - reform:campaign
    - reform:integration
  cost_centers:
    - Marketing (lead generation forms)
    - Sales (CRM integration forms)
    - Product (embedded forms, headless integration)
    - Engineering (API and webhook integrations)